1. SUNDARAM FINANCE LTD.
(TVS Group)
SUMMER INTERNSHIP
MARKETING / BRANDING
A B H I N AV M I N N A L A ( 1 1 B M 6 0 0 9 3 )
G U I D E : P R O F. C . S . M I S H R A

2. The Group
TVS GROUP
Sundaram TVS Sundaram
TVS MOTORS Wheels India Brakes India Others
Fasteners Infotech Finance
Sundaram
Sundaram BNP AMC
Paribas Home
Finance
Sundaram
Infotech
Royal Solutions
Sundaram
Alliance
Insurance
Sundaram
Business Services
Others

3. The Company…
 Sundaram Finance, incorporated in the year 1954 to finance the purchase of
Commercial Vehicles
 Became a top financier to the Transport Sector.
 Presently a leading NBFC with varied products
• Deposits and Mutual Funds
• Car and Commercial Vehicle Finance
• Home Loans
• Insurance
• Software Solutions
• Business Process Outsourcing and
• Asset Management
 Various Group Entities such as Sundaram Asset Management Company, Sundaram
Infotech Solutions, etc.
 The Brand “Sundaram Finance” built on the 9 Core Values called “The Sundaram Way”

4. The Corporate Communications Dept.
 Broad division
• Internal Communications
• External Communications
 Prime Functions
• Branding
• Advertising
• Public Relations
• Marketing Communication
 Engages in various activities, such as Carnatic Music Competitions, Children’s Art &
Craft, to Enhance, Sustain and Protect the company’s Brand Image

5. The Profile offered..
MARKETING / BRANDING
 Branding the company and enhancing the Brand Image
 Working with the Advertising Agency
 Working with the PR Team
 Reaching out to Customers
 Marketing and Communications support to the Sales Force
 CSR Activities
 And reinforcing Company’s ethics internally and externally

6. Objectives
 Analyze the market and target new, viable segments
 Develop strategies to target customers in these segments
 Suggest improvements in existing strategies
 Conduct Surveys and Market Research on the customer requirements
 Suggest changes in the products and services based on the outcome of the above
 Improve CSR Activities to increase the Brand visibility and for Brand Building
 Coordinate with the sales force to successfully convert potential customers

7. Management Concepts
 Segmenting
 Branding
 CRM
 B2B Marketing
 Market Research
 TOOLS REQUIRED
 SPSS
 R

8. Alternative Profile
 Finance – Mutual Funds, Financial Methodology
 Equity Research

9. References
 http://www.sundaramfinance.in/companyinfo/aboutus.aspx
 http://www.moneycontrol.com/company-
facts/sundaramfinance/history/SF20

10. THANK YOU