Social Media Marketing Case Study - India Brand: SouthIndies - A Restaurant Chain in South India Objective: Increase Online Visibility for the Brand and market the events.

1. Case Study (September ’09 - December ’09)

2. Deliverables Create awareness about southindies Spread awareness about activities Maintain a dashboard that would contain all information Google and alexa rankings Stats/ hits/ visitors etc Tracking visitors and traffic Manage online reputation Increase ‘southindies’ brand value

3. How we delivered

4. Spread Awareness

5. Spread Awareness

6. Promoted activities

7. Promoted activities

8. Managed online reputation

9. Managed Online Reputation Negative Burrp.com reviews have moved from 2nd to 7th place in search results (could have gone more down in more time) Overall Rating on Burrp.com have improved from poor to average More of ‘southindies’ results on 1st and 2ndgoogle search pages rather than reviews Improved Ratings on major review sites like Mouthshut and Tripadvisor

10. Managed Online ReputationConnected to Bloggers (Generated PR)

11. Increased ‘southindies’ Brand Value

12. Increased ‘southindies’ Brand Value

13. Engagements

14. Engagements

15. Dashboard of Statistics Friday sales increased by 95% Coverage by various food bloggers & PR sites Website improved by 24,95,596 ranks (src: Alexa) Approximately 6500 visits in just over 3 months Approximately 4200 hits from Bangalore Approximately 1400 blog hits Website reach increased by 210% Search sent 3261 visits via 443 keywords Bounce rate improved by 78%

16. ThanksThink we can help you?abhinav@zapylacz.com