Nokia India - Your Wish is My App | Social Media Campaign|

Your
Wish is
My App
Social Media Campaign

Key Objectives

To build
association with
the extensive line
up of apps on
Nokia Lumia
(Windows Phone)

To provide a
platform for
greater innovation
and inviting
suggestions from
the consumers

Developing and taking the
benefits of the application
to wider audience of
consumers in the
Windows Marketplace

Target Audience
Tech enthusiasts (16-24 yrs),
looking forward to get their
app idea developed and
reach a wider spectrum of
audience

The Journey
Create an idea hub
on Facebook
+Twitter contests

Invite App ideas
Organize Tweet
ups across various
cities (Twestivals)

Collect App
ideas +Vote

Showcase the ideas on
Shortlisted ideas world’s first reality
show reality show on
NDTV

Top 3 winning ideas to be developed into
successful apps for the Windows Phone
Marketplace. In addition to the grand
prize of Rs 10 lakhs (1 million),the runner
up to get Rs 5 lakhs and Rs 2 lakhs each.
Rest 7 winners to win 7 Nokia Lumia 920
handsets.

Judged by a panel of experts

‘Your Wish Is My App’ initiative started on social by
developing an idea hub on Facebook, inviting the
consumers to submit their App ideas

Facebook hub to
collect the App
ideas

To further increase the participation, consumers
were invited to submit their App ideas through daily
Facebook updates

Post the submissions, the App ideas were open for
public voting out of which one winner was chosen to
be a part of the ‘Your Wish Is My App’NDTV show

Leveraged Twitter as the primary platform to
invite consumers and submit their App ideas

A series of contests were run on the Nokia India
official Twitter property, creating maximum
visibility for the initiative and collecting
commendable number of App ideas from the
consumers

The response from consumers
was overwhelming !

Engaged with influential Twelebs to run
contests on their online network to collect
app ideas and further amplify the buzz

#YourWishIsMyApp trended for 9
consecutive days on the India trend map !

To accrue votes, a series of twitter contests
were run on our official property asking our
followers to vote good/bad against one
relevant app idea

#YourWishIsMyApp again trended thrice on
the India trend map !

3 Mega Twestivals were conducted in Bangalore,
Mumbai and Delhi
Consumers, bloggers and influencers were invited
to come and present their App ideas to the panel of
judges

3 shortlisted ideas from each city were made to be a
part of the ‘Your Wish Is My App’ NDTV show

YourWishisMyApp Twestival
Bangalore Chapter

Attended by over 100 people,
Your Wish is My App Twestival in Bangalore was
conducted as an interactive community meet up & an
audition for
World’s 1st App Reality Show
Hosted by @teentakle1212 and @dhempe,
2 highly influential Bloggers from Bangalore
&
Adding to the flavor of interactivity, we also had @funny_leone, a standup
comedian talking about apps and life engaging
the audience

1000 app ideas
collected from the Twestival
itself

Twitter Went Buzzing with
#YourWishIsMyApp in Bangalore

Mumbai Chapter

Your Wish is My App Twestival in Mumbai
was conducted as an interactive community meet up
& an audition for
Hosted by @VantasKiGoli and @Rutaagayire,
2 highly influential twelebs from Mumbai
&
Adding to the flavor of fun interaction, we had @amoghranadive, a standup
comedian to engage live with the audience

Over 800 app ideas
collected from the
Twestival itself

Twitter Went Buzzing with
#YourWishIsMyApp in Mumbai

Delhi Chapter

Your Wish is My App Twestival in Mumbai
was conducted as an interactive community
meet up & an audition for
Hosted by @ClintonJeff and @LadyOldMonk,
2 highly popular influencers from the Tech world and Twitter
respectively, from Delhi
&
Adding to the flavor of fun interaction, we had @NeetiPalta, a standup
comedian to engage live with the audience

Over 160 app ideas
collected from the
Twestival itself

Twitter Activity with
#YourWishIsMyApp in Delhi

Roped in bloggers with a consolidated reach to
publish blog updates, inviting consumers to
submit their App ideas

http://mobihalo.wordpress.com/2012/11/20
/nokia-indias-your-wish-is-my-app-contest-isamazing-2/

http://gadgetdiary.com/nokia-lumia-your-wish-ismy-app-contest.html

After the collection of App ideas, the nine-episode reality TV
show ‘Your Wish Is My App’ was launched on news
network NDTV

These shows gave the top 36 submissions the chance to
fight it out for the cash prize in front of panel of judges
The winning apps were awarded for their originality,
relevance, revenue potential and practicality

http://www.ndtv.com/video/player/nokia-your-wish-is-myapp/your-wish-is-my-app-the-final-countdown/271383

Rajiv Makhni , NDTV
managing editor & tech guru

Raj Chinai, venture capitalist
& co-founder

Judges
‘Your Wish Is My
App’, NDTV

Vishal Gondal, managing
director, Disney UTV Digital

Vikas Khanna, celebrity
chef

‘Your Wish Is My App’ initiative was a huge
success, both online and offline !
0.15 M conversations were generated online
0.04 M App ideas were collected from this initiative
0.02 M mentions were with #YourWishIsMyApp
#YourWishIsMyApp trended 9 times on the India
trends map

Inviting App ideas from the consumers leveraging
the various social media platforms
Collecting votes from the consumers through
twitter
Organising the 3 mega Twestivals keeping in mind
the outcome that was required
Making sure #YourWishIsMyApp trends on the
India trends everyday till the collection of App
ideas and voting is on

Nokia India - Your Wish is My App | Social Media Campaign|

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

Nokia India - Your Wish is My App | Social Media Campaign|