Namaste India milk

1. Namaste India
Abhishek singh
GHS-IMR

2. Intoduction
 About Formation of Namaste India
 Key People in Namaste India

3.  NAMASTE INDIA FOODS PVT. LTD. is an Indian
Dairy Company that is committed to supply pure milk &
milk products.
 It is situated at Shivrajpur,31 km far away from Kanpur
Nagar.
 Company has established a developed Agriculture &
Cattle Farm where Agriculture & Cattle Farming is done
by the scientific method.

4.  The unit is fully automated with international
standards.
 And is planning to collect, process and pasteurize 4
Lakh litre milk per day.
 It has collection centres in hundred villages and will
be extending to 1000 villages by upcoming three years

5. Members
 Mr. Murli Dhar - Chairman & MD
 Mr. Bimal Kumar - Managing Director
 Mr. Manoj Kumar - Director
 Mr. Rahul Gyanchandani - Director
 Mr. Rohit Gyanchandani - Director

6. Products
 The product portfolio includes Pasteurized Milk, Pure
Ghee, Cheese, Curd, Flavoured Milk and other dairy
products.’’

8. Segmentation of Milk
 Young
 Children
 Urban Family

9. Functions of Namaste India
Procurement
Processing
Marketing

10. Procurement
 Procurement phase includes the act of obtaining milk
from the villages.
 Namaste India dairies have certain societies for this
purpose.
 Namaste India act as a balancing tool for milk between
villages and cities.

11. Processing
 It includes Pasteurization of milk.
 Grading and checking of milk.
 Two types of grading –
 State milk grading (SMG)
 National milk grading (NMG)

12. Marketing
 It comprises of –
 Distribution
 Packaging
 Warehousing
 Handling customer complaints through quality control
department.

13. Quality control
 Quality control is an essential and most important
department for any manufacturer.
 Quality control is depend upon only practical (Survey
Analysis and Right Procedure).
 In NAMASTE INDIA at reception point of milk from
different societies (Producers Villagers) Milk is
collected and basic test are carried out quickly after
cleaning it is send for further processing.
 Finally after pasteurization three type of milk obtain
that is Full cream milk , Toned Milk , Active Milk.
Milk

14. Testing Proess
Milk procedure out through some stages----------------
1. ORGANO LEPTIC TEST :
- Seeing
- Smell
- Testing
2. CLOT ON BOILING TEST:- After testing checking is
done between good and pour milk.
- Formalin test
- Soda test
- Urea test
- Sugar test
- Caustic test

15. 3. S.P.C. (Standard plate count) TEST - In this type
of testing not more than 25000 Bacteria’s should be
present in one ml of milk.
4. CLR (Correct Lacto Meter Reading) Test - In this
type of testing is done to find out quantity of water in
milk.
5. M.B.R.T. (Methyl Blue Reduction Test) - M.B.R.T.
test is done for milk pasteurization. heating
temperature should be 72-80 degree centigrade.
Chilled temperature should be 5 degree below.

16. STORAGE TANKERS

17.  PRODUCTION UNIT

19. Manufacturing units
 Alwar
 Aurangabad
 Chitradurg
 Dhar
 Ghaziabad
 Greater Noida Haridwar
 Jamnagar
 Jamshedpur
 Jhansi
 Kanpur
 New Delhi
 Roorkee
 Sagar

20. SWOT ANALYSIS
STRENGTH
 Offers VEG Products
 Price Sensitive
 Consumer meet for feedback
 Performance appraisal programmes
 Awareness programmes

21. Weakness
 No separate CRM department
 Home delivery services are not available
 Retail outlet are limited
 Limited horizon

22. Threats
 Local milkmen
 Parag Dairy

23. Opportunites
 Namaste India ATM’s to establish in urban area
 Allocation of distributors to expand distribution
channels
 Should focus on rural areas
 Extend their reach in other states

24. AMUL MILK
 Founded in 1946
 India's largest food product marketing
organisation with annual Sales Turnover -
(2011-12)Rs. 11668 Crores (US $2.5 Billion)
BRITANNIA
 Britannia Industries Ltd (Britannia) was
established in 1892 in Kolkata
 With annual Sales Turnover -(2011-12)Rs.
11254 Crores (US $2.5 Billion
 LOCAL MILKMAN

25. Promotion
 Promotional tools, like Banners, hoardings, pamphlets.
 Advertising through radio, television etc.

27. Thank You