1. Messaging is King: The Value
of SMS Messaging as a Part of
an Integrated Mobile Marketing
Strategy
Josh Malin

2. Ez Texting Background
Like Constant Contact…but with text messages.
DIY software platform. Not an agency!
250K+SMS campaigns by our clients.

3. Why SMS?
VS

4. SMS Basics
• Short Code - 5/6 digit phone numbers that
can send and receive text messages
• Keyword – What consumers text to a
short code to join your SMS Marketing list
• Opt-In – Text the Keyword To Short Code
• Opt-Out – Reply STOP

5. SMS Basics

6. SMS = Everyone
Some 83% of American adults own cell phones and three-
quarters
of them (73%) send and receive text messages

7. SMS = Effective
160 Characters
Limitation Works In Its Favor
Permission Based
Customers Have Asked To Receive
Your Messages
Easy To Use
Cannot Get Simpler

8. Stand Alone…Or Glue?

9. Stand Alone…Or Glue?

10. Stand Alone…Or Glue?

11. Stand Alone…Or Glue?

12. If I Need Permission…How Do I
Build A List Of Subscribers?
INCENTIVIZE!
INCENTIVIZE!
INCENTIVIZE!
And leverage existing
channels too…

13. Email Marketing

14. Event Marketing

15. Social Media
To
get
FREE
pizza
join
our
facebook
group
at
UNCCDominos.com
once
you
join
post
a
message
(I
GOT
A
TEXT)
&
you
will
get
FREE
pizza
code
Reply
STOP
49ER
2
Optout

16. Social Media
• 15% of 3000 attendees opted in
• Nearly all joined Facebook group
• Ran subsequent campaigns w/o loss leader
End Of Semester Results
2000 new Facebook fans
Similar SMS List Growth
Follow-up Campaign Redemption Rates > 20%

17. Social Media
Bottom Line
$125 Dollar SMS Spend
Multiple Campaigns To Hundreds Of Students
Tracked With Redemption Codes
>20% Redemption Rate = Hundreds Of Orders Each Time
“The sales at the store,” Mr. Swanson
says, “when we send text messages, or
[use them to] drive people to Facebook,
are unprecedented.”

18. Josh Malin
josh@eztexting.com
@JoshText