1. Twitter
“THE
FASTEST, SIMPLEST
WAY TO STAY CLOSE
TO EVERYTHING
YOU CARE ABOUT.”
Ashley Balchunas, Tommy Botsaris, Allison Bradley, Kenny Ng

2. History of Twitter
 Started off as podcasting company Odeo
 Apple’s iTunes podcast
 Jack Dorsey: big idea of streaming SMS
 Twttr
 March 21,2006 – July 2006
 “just setting up my twttr”

3. Jack Dorsey on the Founding of Twitter
 http://www.businessinsider.com/jack-dorsey-story-
of-twitter-2010-11

4. Twitter’s Logo

5. What is Twitter?
 A real-time information network that allows you to
connect to stories and people that interest you
 You don’t have to tweet to use twitter
 As of July 1, 2012, twitter had 517 million
accounts, making it the second largest social
networking site

6. Where is Twitter used?

7. What is Twitter used for?
 Pointless babble– 40%
 Conversational – 38%
 Pass-along value – 9%
 Self-promotion – 6%
 Spam – 4%
 News – 4%

8. Who uses Twitter?
 Twitter is used mainly by older adults
 Women use twitter more than men
 Celebrities
 Companies

9. How to use Twitter
 Users can connect with each other using the @
symbol followed by their username
 Posts are grouped together by hashtags, (#) which
create trending topics
 Users can retweet others tweets by using RT

10. Most Popular Twitters

11. Technology
 Twitter uses open source software
 Open source software “offers a speedy way to develop
software”
 “It is made available to the whole community”
 It’s free

12. Benefits of using Twitter
 Everything happens in real-time
 Readily accessible, easy to use
 Stay updated with current events
 Quickly find up to date news
 Businesses
 Brand Awareness
 Reach many people
 No cost

13. Risks of Twitter
 Personal safety
 Job security
 Hacking
 Publicity
 Content
 Businesses
 Can experience mass “unfollowing”

14. How Twitter is Changing
 Twitter is shifting from being a real-time information
utility to more of a global media outlet
 Twitter has begun to restrict its open API
(Application Programming Interface)
 Cut off third-party developers

15. The Future of Twitter
 Twitter’s future lies in capturing more user attention
by using features like “expanded tweets”

16. New Partnerships
 While Twitter has cut ties with developers they have
started to make new partnerships with the likes of
NASCAR and NBC during the Olympics

17. Certified Products Program
 The Certified Products Program highlights the best
products and services to thrive on Twitter
 Twitter is mainly focusing on the three categories
engagement products, analytics products, and data
reseller products
 The partners of the “Certified Products Program”
include Attensity, Crimson
Hexagon, Dataminr, Datasift, ExactTarget, Gnip, Ho
otSuite, Mass Relevance, SocialFlow, Sprinklr, and
Topsy

18. Questions
 Do you think that the benefits outweigh the risks for
businesses using Twitter? Would you recommend a
business creating a Twitter account?
 Do you think it is a good idea for Twitter to change
from a real time information utility to a global media
outlet?
 For those of who have a public Twitter account, are
you concerned with privacy issues you may be faced
with?