SlideShare una empresa de Scribd logo
1 de 25
Descargar para leer sin conexión
Better, Faster, Stronger ,[object Object],How nonprofits can better engage their members and the press through social media,[object Object],Ashley Braun, Grist.org @ashleybraun abraun@grist.org,[object Object],February 11, 2010,[object Object]
Agenda,[object Object],Why nonprofits should be engaging through social media,[object Object],Planning a social media strategy,[object Object],Executing the strategy (with tips and tools),[object Object],Facebook,[object Object],YouTube,[object Object],Flickr,[object Object],Twitter,[object Object],Reaching out to the press through social media,[object Object],Bringing it all together,[object Object],General social media resources for nonprofits,[object Object]
Why should nonprofits be using social media?,[object Object],47% of online adults do*,[object Object],72% of online 18-29 year olds do*,[object Object],73% of wired teens do*,[object Object],“25% [of online consumers] say that what family and friends say on social media and in personal emails influences the charities they support.”**,[object Object],Whole Foods’ cause-related Facebook application, "This is my year to ... ,“ which encourages users to support one of three nonprofits.,[object Object],* Pew Internet & American Life Project, Social Media & Young Adults Study 2010 http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1,[object Object],** Convio Poll: http://www.convio.com/convio/news/releases/online-holiday-giving-to-exceed-4-billion.html,[object Object]
Planning a social media strategy,[object Object],“What’s the use of running if you are not on the right road?” – German Proverb,[object Object],Know your audience,[object Object],Know your resources,[object Object],Know and prioritize your goals,[object Object],Set and measure metrics for success ,[object Object],Experiment,[object Object],Listen, adjust, and respond,[object Object]
Know your audience,[object Object],Who supports you already?,[object Object],Where do they hang out online?,[object Object],Who are you trying to reach?,[object Object],Where do they hang out online?,[object Object],How do you figure this out?,[object Object],Ask! E.g. Surveymonkey,[object Object],Demographics of current members,[object Object],Studies of demographics of online users E.g. Convio, Chronicle of Philanthropy, http://www.quantcast.com/,[object Object]
Know your resources (and limits),[object Object],Time,[object Object],People,[object Object],Ixographic via Flickr Creative Commons,[object Object],Equipment,[object Object],Judy Baxter via Flickr Creative Commons,[object Object]
Know (and prioritize) your goals,[object Object],General public outreach?,[object Object],Donor development? ,[object Object],Volunteer recruitment and engagement?,[object Object],Gathering and sharing stories from members?,[object Object],Communication with the media?,[object Object]
Set and measure metrics for success ,[object Object],Track number of fans/followers,[object Object],[object Object],Note comments and interactions on stories, videos, photos, retweets,[object Object],What creates the most active engagement?,[object Object],Referral traffic ,[object Object],Who or what sites are sending people to your website?,[object Object],[object Object],[object Object]
Listen, adjust, and respond,[object Object],[object Object]
People are talking about your organization and your work already -> tap into those conversations
Listening tools: http://socialmedia-listening.wikispaces.com/Tools
Take note of what works vs. what doesn't and adapt your strategy accordingly
Invite member participation
Acknowledge mistakes, celebrate victories, and send out thank-you's publicly,[object Object]
73% of adults on social networks have a profile on Facebook,[object Object],[object Object]
 The main way fans will interact with you is through  your wall posts appearing in their news feed.,[object Object]
Calls to action, events, articles, updates, video, podcasts, facts, stats, questions, polls
Give them an experience or content they can’t get elsewhere
Create a schedule for posting
Choose wisely the default tab shown when non-fans come to your page
Secure a vanity URL for your Page http://facebook.com/username
Check for occasional updates to Fan Pages from Facebook http://www.facebook.com/FacebookPagesExamples and Resources: ,[object Object],How Charities Are #FindingTheGood With Facebook Pages: ,[object Object],http://mashable.com/2009/06/25/facebook-cause-pages/,[object Object],World Wildlife Fund: http://www.facebook.com/worldwildlifefund,[object Object]
Tools:,[object Object],[object Object]
8 Essential Apps for Your Brand’s Facebook Page http://mashable.com/2009/05/13/facebook-brand-apps/
Link Facebook fan page to Twitter http://facebook.com/twitter/,[object Object]

Más contenido relacionado

La actualidad más candente

Understanding The Engagement Factor
Understanding The Engagement FactorUnderstanding The Engagement Factor
Understanding The Engagement Factor4Good.org
 
ACFPE Social Networking Workshop
ACFPE Social Networking WorkshopACFPE Social Networking Workshop
ACFPE Social Networking WorkshopAnne Adrian
 
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + DoFarra Trompeter, Big Duck
 
Simple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationSimple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
 
Drinking from a Fire Hose
Drinking from a Fire HoseDrinking from a Fire Hose
Drinking from a Fire HoseAnne Adrian
 
Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For CorporatesAbhishek Sinha
 
Social Media in eXtension
Social Media in eXtensionSocial Media in eXtension
Social Media in eXtensionlspicer
 
Social Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise FundsSocial Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
 
Introduction to Facebook and Twitter
Introduction to Facebook and TwitterIntroduction to Facebook and Twitter
Introduction to Facebook and TwitterAnne Adrian
 
Social Media for Small Businesses & Sites using Newer Platforms
Social Media for Small Businesses & Sites using Newer Platforms Social Media for Small Businesses & Sites using Newer Platforms
Social Media for Small Businesses & Sites using Newer Platforms Ghatt Media Holdings LLC
 
Getting comfortable with social media
Getting comfortable with social mediaGetting comfortable with social media
Getting comfortable with social mediaKate Trgovac
 
Social media for development educators st louis
Social media for development educators st louisSocial media for development educators st louis
Social media for development educators st louisEimear IDEAIreland
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media PresentationLisa Helminiak
 
Intro Social Media for Small Business
Intro Social Media for Small BusinessIntro Social Media for Small Business
Intro Social Media for Small BusinessAnne Adrian
 
Social Media Beltwide Cotton
Social Media Beltwide CottonSocial Media Beltwide Cotton
Social Media Beltwide CottonAnne Adrian
 
Introduction to Social Media for Small Business
Introduction to Social Media for Small BusinessIntroduction to Social Media for Small Business
Introduction to Social Media for Small BusinessAnne Adrian
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
 

La actualidad más candente (20)

Understanding The Engagement Factor
Understanding The Engagement FactorUnderstanding The Engagement Factor
Understanding The Engagement Factor
 
ACFPE Social Networking Workshop
ACFPE Social Networking WorkshopACFPE Social Networking Workshop
ACFPE Social Networking Workshop
 
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
 
Simple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationSimple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentation
 
Drinking from a Fire Hose
Drinking from a Fire HoseDrinking from a Fire Hose
Drinking from a Fire Hose
 
Stumble upon
Stumble uponStumble upon
Stumble upon
 
Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For Corporates
 
Social Media in eXtension
Social Media in eXtensionSocial Media in eXtension
Social Media in eXtension
 
Social Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise FundsSocial Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise Funds
 
Introduction to Facebook and Twitter
Introduction to Facebook and TwitterIntroduction to Facebook and Twitter
Introduction to Facebook and Twitter
 
Social Media for Small Businesses & Sites using Newer Platforms
Social Media for Small Businesses & Sites using Newer Platforms Social Media for Small Businesses & Sites using Newer Platforms
Social Media for Small Businesses & Sites using Newer Platforms
 
Getting comfortable with social media
Getting comfortable with social mediaGetting comfortable with social media
Getting comfortable with social media
 
Social Levy Campaigns
Social Levy CampaignsSocial Levy Campaigns
Social Levy Campaigns
 
Social media for development educators st louis
Social media for development educators st louisSocial media for development educators st louis
Social media for development educators st louis
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media Presentation
 
Intro Social Media for Small Business
Intro Social Media for Small BusinessIntro Social Media for Small Business
Intro Social Media for Small Business
 
Social Media Beltwide Cotton
Social Media Beltwide CottonSocial Media Beltwide Cotton
Social Media Beltwide Cotton
 
Introduction to Social Media for Small Business
Introduction to Social Media for Small BusinessIntroduction to Social Media for Small Business
Introduction to Social Media for Small Business
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
 
4-H volunteers final
4-H volunteers final4-H volunteers final
4-H volunteers final
 

Destacado

Billie jean
Billie jeanBillie jean
Billie jeantanica
 
Presentacion Del Secretario De Estado En Londr
Presentacion Del Secretario De Estado En LondrPresentacion Del Secretario De Estado En Londr
Presentacion Del Secretario De Estado En Londrricard santamaria
 
презентация мебельные решения
презентация мебельные решенияпрезентация мебельные решения
презентация мебельные решенияVladimir
 
Maroon5
Maroon5Maroon5
Maroon5tanica
 
Методика рационального внедрения технологии Ajax
Методика рационального внедрения технологии AjaxМетодика рационального внедрения технологии Ajax
Методика рационального внедрения технологии AjaxVladimir
 
Среда автоматизированного управления веб-сайтами
Среда автоматизированного управления веб-сайтамиСреда автоматизированного управления веб-сайтами
Среда автоматизированного управления веб-сайтамиVladimir
 
Information resources rating increasing technique
Information resources rating increasing techniqueInformation resources rating increasing technique
Information resources rating increasing techniqueVladimir
 
Comparative analysis of systems
Comparative analysis of systemsComparative analysis of systems
Comparative analysis of systemsVladimir
 
Методика разработки CMS
Методика разработки CMSМетодика разработки CMS
Методика разработки CMSVladimir
 

Destacado (20)

Billie jean
Billie jeanBillie jean
Billie jean
 
Presentacion Del Secretario De Estado En Londr
Presentacion Del Secretario De Estado En LondrPresentacion Del Secretario De Estado En Londr
Presentacion Del Secretario De Estado En Londr
 
презентация мебельные решения
презентация мебельные решенияпрезентация мебельные решения
презентация мебельные решения
 
Tech Pp
Tech PpTech Pp
Tech Pp
 
Maroon5
Maroon5Maroon5
Maroon5
 
Методика рационального внедрения технологии Ajax
Методика рационального внедрения технологии AjaxМетодика рационального внедрения технологии Ajax
Методика рационального внедрения технологии Ajax
 
Среда автоматизированного управления веб-сайтами
Среда автоматизированного управления веб-сайтамиСреда автоматизированного управления веб-сайтами
Среда автоматизированного управления веб-сайтами
 
Information resources rating increasing technique
Information resources rating increasing techniqueInformation resources rating increasing technique
Information resources rating increasing technique
 
Comparative analysis of systems
Comparative analysis of systemsComparative analysis of systems
Comparative analysis of systems
 
Venice in peril
 Venice in peril Venice in peril
Venice in peril
 
Tech Pp
Tech PpTech Pp
Tech Pp
 
Методика разработки CMS
Методика разработки CMSМетодика разработки CMS
Методика разработки CMS
 
Template 1
Template 1Template 1
Template 1
 
Autoproduzione ed Editoria Indipendente
Autoproduzione ed Editoria IndipendenteAutoproduzione ed Editoria Indipendente
Autoproduzione ed Editoria Indipendente
 
Frattocchie 2.0
Frattocchie 2.0Frattocchie 2.0
Frattocchie 2.0
 
Slide
SlideSlide
Slide
 
Dibattito sulla Didattica
Dibattito sulla DidatticaDibattito sulla Didattica
Dibattito sulla Didattica
 
FF3300 issue #4
FF3300 issue #4FF3300 issue #4
FF3300 issue #4
 
L'eleganza del riccio
L'eleganza del riccioL'eleganza del riccio
L'eleganza del riccio
 
SMU / Sistema Museale della città di Ugento
SMU / Sistema Museale della città di UgentoSMU / Sistema Museale della città di Ugento
SMU / Sistema Museale della città di Ugento
 

Similar a Better, Faster, Stronger: How nonprofits can better engage their members and the press through social media

Using the Web for Global Giving and Activism
Using the Web for Global Giving and ActivismUsing the Web for Global Giving and Activism
Using the Web for Global Giving and ActivismSee3 Communications
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineLeslie Bradshaw
 
Social media basic for nonprofits
Social media basic for nonprofitsSocial media basic for nonprofits
Social media basic for nonprofitsapruitt
 
Social Networking Tools/Tips/Resources
Social Networking Tools/Tips/ResourcesSocial Networking Tools/Tips/Resources
Social Networking Tools/Tips/Resourcestradocaj
 
Social media strategy for nonprofits
Social media strategy for nonprofitsSocial media strategy for nonprofits
Social media strategy for nonprofitsJD Lasica
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
 
PACE - Get in the Game with Social Media
PACE - Get in the Game with Social MediaPACE - Get in the Game with Social Media
PACE - Get in the Game with Social Media1paramount
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event managementRobin Low
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeColin Rhinesmith
 
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignIntro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
 
Social Media Decision Making
Social Media Decision MakingSocial Media Decision Making
Social Media Decision MakingTechSoup
 
Using Social Media to Build Community Support for School Initiatives
Using Social Media to Build Community Support for School InitiativesUsing Social Media to Build Community Support for School Initiatives
Using Social Media to Build Community Support for School InitiativesCharlene Blohm
 
Using Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareUsing Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareJennifer Iacovelli
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
 
Social Media Strategy for Nonprofits - case study on success in less than 2 w...
Social Media Strategy for Nonprofits - case study on success in less than 2 w...Social Media Strategy for Nonprofits - case study on success in less than 2 w...
Social Media Strategy for Nonprofits - case study on success in less than 2 w...Lauren DeLong
 

Similar a Better, Faster, Stronger: How nonprofits can better engage their members and the press through social media (20)

Social Media for Global Health
Social Media for Global HealthSocial Media for Global Health
Social Media for Global Health
 
Using the Web for Global Giving and Activism
Using the Web for Global Giving and ActivismUsing the Web for Global Giving and Activism
Using the Web for Global Giving and Activism
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz Online
 
Social media basic for nonprofits
Social media basic for nonprofitsSocial media basic for nonprofits
Social media basic for nonprofits
 
Social media for presentations, 12 10
Social media for presentations, 12 10Social media for presentations, 12 10
Social media for presentations, 12 10
 
Social Networking Tools/Tips/Resources
Social Networking Tools/Tips/ResourcesSocial Networking Tools/Tips/Resources
Social Networking Tools/Tips/Resources
 
Social media strategy for nonprofits
Social media strategy for nonprofitsSocial media strategy for nonprofits
Social media strategy for nonprofits
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
 
PACE - Get in the Game with Social Media
PACE - Get in the Game with Social MediaPACE - Get in the Game with Social Media
PACE - Get in the Game with Social Media
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event management
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTube
 
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignIntro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
 
Social Media Decision Making
Social Media Decision MakingSocial Media Decision Making
Social Media Decision Making
 
Using Social Media to Build Community Support for School Initiatives
Using Social Media to Build Community Support for School InitiativesUsing Social Media to Build Community Support for School Initiatives
Using Social Media to Build Community Support for School Initiatives
 
Using Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareUsing Social Media in Behavioral Healthcare
Using Social Media in Behavioral Healthcare
 
Hands-On Social Media Strategy
Hands-On Social Media StrategyHands-On Social Media Strategy
Hands-On Social Media Strategy
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentation
 
Social Media Strategy for Nonprofits - case study on success in less than 2 w...
Social Media Strategy for Nonprofits - case study on success in less than 2 w...Social Media Strategy for Nonprofits - case study on success in less than 2 w...
Social Media Strategy for Nonprofits - case study on success in less than 2 w...
 

Último

How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTDR. SNEHA NAIR
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptxmary850239
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxCapitolTechU
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 

Último (20)

How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 

Better, Faster, Stronger: How nonprofits can better engage their members and the press through social media

Notas del editor

  1. Hello everyone! Thanks for your interest today in taking advantage of social media tools that can help you carry out your nonprofit’s goals. I hope to aim much of today’s discussion at strategy and tools for optimizing social networks for nonprofits, rather than a basic introduction to “What is this Twitter I’ve been hearing so much about?” I’ll try to leave plenty of time at the end of the presentation for more general questions, but if you need me to clarify a point I make or suggest another tip or tool related to my presentation, feel free to aim them at me in the Chat and I’ll do my best to address them as we go. I do find that social media is best accomplished with collective knowledge, so don’t be shy!
  2. Can't expect people to always go to you. Join them where they are. 52% of online adults say they have two or more different profilesTraditional giving is down. Online giving in 2009: 63% vs 51% in 2008* “And while 20% say they are still undecided about the size of their gifts, they are increasingly attuned to social media efforts, like the one Whole Foods is kicking off. Some 25% say that what family and friends say on social media and in personal emails influences the charities they support.” http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119745
  3. Trying to reach current/future donors? Volunteers? General support? Wider public? Reporters? Bloggers? (Surveymonkey or other survey/polling service) Compare demographics of members with other info about online users
  4. People: Who and how many will contribute to various social media efforts? Staff? Volunteers? Communications? Time: Schedule it in just like any other project. Can be 15 min a day or a few hours a week. Creating a schedule and coordinating efforts across several social networks saves time. Don’t forget to sked time to listen and respond on networks, not just sending out one-way comm. Equipment: computers, cameras, video, mobile devices, software available and ready for what you want to accomplish
  5. What are you trying to accomplish by being on social media? What will make it worth your time and effort? Efficiency: Are you out to reach as many people as you can using as few resources as possible. Gathering resources from members which you can use in other communications or fundraising efforts?
  6. Unless you’re keeping track of key indicators of success, how will you know what’s worth spending your time and resources on? Referral traffic (google analytics) Especially for donations or volunteering?
  7. See what people are saying about your nonprofit already – get feedback on efforts, priorities, approaches to fundraising/outreach. Don’t just use it to push everything and anything about your organization (2-way comm). Make yourself a resource in your subject area – water conservation, environmental toxics, climate policy, salmon recovery
  8. With strategy in hand, it’s time to venture out onto the social networks you’ve identified as being the most useful for your org. I’m focusing on these four major networks, covering tips and tools you can use to optimize each for various nonprofit aims.
  9. POLL ?: How many of your orgs already have a presence of some kind on Facebook? If you don’t already have a fan page on Facebook, create one and start posting relevant stories, events, news, video, etc. about both your nonprofit AND the issue that you’re working on. Respond to user comments when appropriate, thank them, ask questions, encourage discussion. Depending on how much time you have to devote looking for things to post each week, post anyway between 1-2/day to 3/week. People want to go where there’s a community and discussion going on. Encourage staff to contribute/respond as well.
  10. Once you hit 10,000 fans with your page, you’ll be able to “authenticate” your page and see per-post analytics (# of impressions, feedback). To change the tab which shows by default on your Page, simply click the "Settings" button which appears below the blue Share button on your Wall tab. Then, adjust your settings appropriately.
  11. Dominant video site on the webPoll ?: How many ppl already have a web presence on YouTube or another video sharing site?
  12. POLL ?: How many orgs already on Flickr?
  13. Tags, etc, make your photos easier to find for others
  14. POLL ?: How many orgs already on twitter?
  15. #ecomonday #charitytuesday #waterwednesday
  16. Use Twitter Lists to organize groups of people and organizations you're following
  17. Complement: Promote active social network accounts on homepage of your website. Promote YouTube videos you create on Facebook, Twitter. Don’t replace quality with quantity. Don’t communicate when you have nothing to say. Have fun!