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1 de 22
Why did we do it? http://www.flickr.com/photos/cicciopizzettaro/4297936934/
What did we do? Detail from David Teniers the Younger, A Man Holding a Glass and an Old Woman Lighting a Pipe
Choosing content Philippe de Champaigne and studio, Triple Portrait of Cardinal Richelieu
The art of looking Rembrandt, Belshazzar's Feast
The fine detail
The big picture Holbein the Younger, The Ambassadors
Room by room Room 11 The National Gallery, London
No copyright
Curating content Detail from Cognoscenti in a Room hung with Pictures (Flemish about 1620)
What did Google do for us? Detail from Art Project powered by Google, showing Titian’s The Vendramin Family, National Gallery, London
Did it work?  Detail from Aelbert Cuyp, The Small Dort, about 1650
Launch http://www.flickr.com/photos/msimdottv/3527353982/
Partnership working From http://www.thisislondon.co.uk/standard/article-23900255-kate-and-wills-announce-the-date-royal-wedding-on-april-29.do
What we’d do differently http://www.flickr.com/photos/swamibu/2157620025/
Opening the gates Detail from Vuillard, The Terrace at Vasouy
Capturing the experience Room 9 at the National Gallery, London
Capturing the experience National Gallery Photography: Room 9 at the Gallery
Tell bigger stories Detail from Domenichino, Saint John the Evangelist © Private collection 2010
Continuous data sharing http://www.flickr.com/photos/funtik/1175522045/
True democracy Engraving by E. J. Brewtnall of a Party of Working Men at the National Gallery c.1870 from The Graphic
Was it worth it? Chardin, The House of Cards

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MW2011: National Gallery, London, and Google Art Project