1. New Technologies
LIS 3353 – 1/17/12

2. Administrivia
 Grading
– Uploading IT survey credit, quiz #1 before Thursday
 Today’s agenda
– Questions on Assignment #1
– Wikis, Blogs, Twitter, Facebook
– Distribute Assignment #2
 Thursday’s agenda
– 10AM – Assignment #1 due via Bb
– Group Assignment #1 discussion and wikispaces.com
– Quiz (terminology, lecture from today)

3. In the news…
 SOPA & Wikipedia
– From Wikipedia
 Zappos hacked

4. SOCIAL MEDIA, WEB 2.0
 http://www.youtube.com/watch?v=MpIOC

5. 4 areas of social media
 Wikis
 Blogs
 Twitter
 Facebook

6. Wiki What?

7. Wiki What?
http://www.youtube.com/watch?v=-dnL00T

8. Wiki What?
 “A wiki is a type of website that allows
users to add, or remove, or otherwise edit
all content, very quickly and easily,
sometimes without the need for
registration.”
– Wikipedia, 6/1/06
 “A wiki is a freely-expandable collection of
interlinked Web ‘pages’, a hypertext
system for storing and modifying
information – a database, where each page
is easily editable by any user….”
– (Leuf and Cunningham, 2001, 14)

9. Blogs
http://www.youtube.com/watch?v=NN2I1pW

10. Blogs
 “A weblog (usually shortened to blog, but occasionally
spelled web log or weblog) is a web-based publication
consisting primarily of postings, most often in reverse
chronological order.” Wikipedia, 6/1/06
 Refers to Web content that is updated regularly, much like
an online journal.
 A single person can be a blogger, or a group of people
with a common interest can host a blog.
 Some blogs have a vast worldwide readership.
 Other blogs exist solely for a blogger’s family and friends,
and some …. No one reads.
State of the Blogosphere

11. Blogs
 WeB + LOG = Blog
 1997 – the first blogs appeared
 Reverse chronological order
 New blog created every 10 seconds 
 Enables “public” journaling with
comment capability
 Individual publishing

12. Blogs
 Like Web pages, except dynamic
 Scores of blogging software options
– Desktop based
– Web based
– Hosted / unhosted
 Blogger – purchased by Google in
2004
 FSU Usage

13. Twitter
http://www.youtube.com/watch?v=ddO9idm

14. Twitter
» What is Twitter?
– Combines free social networking and
micro-blogging
– Say anything to anybody in 140
characters or less
– Micro-blogging
– Great way to communicate/network with
contacts old and new (assuming someone
is reading your tweets)
– You can subscribe, share, friend or follow
as many feeds as you would like

15. Twitter
 Why use Twitter?
– Do you want to connect with others in your industry/who
share your views?
– Do you want instant access to what is being said about your
company/brand?
– Would you like a steady stream of ideas, content, links,
resources, and tips focused on your area of expertise or
interest?
– Reading other people’s thoughts
– Would you like to monitor what is being said about your
customers or target audience?
– Would you like to extend the reach of your thought
leadership?
– Are you looking to promote your products directly to a target
audience?
– Twitter is great for all of these, except the last one!

16. Twitter
 Why use Twitter?
– News is happening first on Twitter!
– Great way to get the headlines before they even hit
the newswires or news about what is happening in
your community.
– Sometimes, not accurate
 Who to follow?
– Influencers, friends, experts, brands, etc – people
important to you
– Look for people and topics: summize.com,
tweetscan.com, quotably.com
– How to get a following?

17. Twitter
 Gain a large following by:
– Being someone famous
– Proving tips and info
– Showing expertise
– Doing something … like a fundraising trip or race
– Promoting your twitter name @techclass
– http://twitter.com/ZAPPOS
– http://twitter.com/Padmasree
– http://twitter.com/KimKardashian
– http://twittercounter.com/pages/100

18. Twitter
 100M active users every month
 50M users every day
 200M registered users
 The number of Twitter users logging in every month is up by
82% since the beginning of the year
 55M users/month log in to Twitter from their phone or tablet
 Twitter.com receives 400M visitors a month
 Twitter.com visitor growth is up 60% this year
 40% of Twitter users don’t tweet every month but watch others
tweet
 Projected growth by the end of the year is an additional 26
million users
 Twitter hosts approximately one billion tweets every 5 days
 Twitter has set a new record for tweets per second of 8,900 (TPS)
link

19. Twitter
 Basic commands:
– Direct messages: dm caseyyu hello
– Retweet: RT @caseyyu great link!
– Hash tag: #fsucci
 Etc.
– Short URLs – bit.ly, is.gd, tinyurl.com

20. Facebook
 Social Networking
 http://www.youtube.com/watch?v=
6a_KF7TYKVc

21. Facebook
– 800+M daily users 50+% log on daily
– Users interact with 900+M objects a day
– 80% of users are outside of US
– 250+M photos uploaded daily
– 350+M mobile users
– 7+M apps