Learn about two CPG trends that are impacting the consumer goods industry as presented by Accenture at the CGT Sales and Marketing Summit on June 10. Learn more at http://www.accenture.com/cpg.

1. Winning in a Connected
World: What’s Next?
Sloan Broderick Accenture Digital
Hyo Yeon Fjord
#whatsnext

2. Accenture + Fjord design and deliver delight
No other partner can credibly bring together all three parts
required to truly transform
Customer
system:
• Elegant
• Relevant
• Simple
Business
system:
• Effective
• Efficient
• Delivers
ROI
Technical
system:
• Robust
• Scalable
• Deployed
fast
#whatsnext

3. TRENDS 2014
EVERY PRODUCT IS
A SERVICE WAITING
TO HAPPEN
WHAT PRESCRIPTION
DOES THE HEALTHCARE
INDUSTRY NEED?
UNDERWRITING
DIGITAL
TO SERVE OR
NOT TO SERVE
YOU ARE THE
INTERFACE
IN CONVERSATION
WITH OBJECTS
TELCO 3.0
LIVING
ARROWS
THE DISTRIBUTED
HOME
INVISIBLE
MONEY
#whatsnext

4. EVERY PRODUCT
IS A SERVICE
WAITING TO HAPPEN #whatsnext

5. #whatsnext

6. Copyright © 2014 Accenture All rights reserved. 6
Some companies don’t even make a single product.
#whatsnext

7. Copyright © 2014 Accenture All rights reserved. 7
Coffee anyone?
Nespresso has turned a commodity into a branded service.
#whatsnext

8. Copyright © 2014 Accenture All rights reserved. 8
Nescafe wakes you up to packaging beyond branding.
#whatsnext

9. Copyright © 2014 Accenture All rights reserved. 9
Birchbox has wrapped up sampling as a service.
#whatsnext

10. Copyright © 2014 Accenture All rights reserved. 10
Reframing more than your wrist:
Nivea is in the business of protecting children in the sun.
#whatsnext

11. Copyright © 2014 Accenture All rights reserved. 11
GlowCap remembers so you don’t have to.
#whatsnext

12. IN CONVERSATION
WITH OBJECTS #whatsnext

13. #whatsnext

14. Copyright © 2014 Accenture All rights reserved. 14
Mondelez is launching Smart Shelves to identify
shopper demographics at point of purchase.
#whatsnext

15. Copyright © 2014 Accenture All rights reserved. 15
Beacons will illuminate connection
points with your consumers.
#whatsnext

16. 16
CPGs can leverage existing smart objects to their
advantage in some surprising new ways.
#whatsnext

17. 17
So, what’s next?
NEXT BIG THING
Promotion
Digital skills
Trade
Sales
#whatsnext

18. THANK YOU
Sloan Broderick Accenture Digital
Hyo Yeon Fjord
@accenturesocial
@fjord
LinkedIn: http://bit.ly/AccentureConsumerGoods
#whatsnext