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Drilling Down to the Challenges of
SharePoint Taxonomy Implementation
                         By Joe Shepley and
                         Marjorie M.K. Hlava
What You’ll Learn                                         2




 • At the end of this webinar, you’ll better understand
     – The problems caused by having a poor taxonomy
       for SharePoint
     – The benefits of having an effective taxonomy for
       SharePoint
     – How to create a taxonomy in SharePoint
     – How “partner” technologies can improve the
       taxonomy creation and management process in
       SharePoint
SharePoint 2010 Capabilities                                                                3




                  SharePoint 2010

                 Enterprise    Business
                                              Business     Enterprise
Collaboration     content     process and                               Portal   Taxonomy
                                            intelligence     search
                management       forms
SharePoint 2010 Capabilities                                                      4




              SharePoint 2010

               Enterprise       Business
                                               Business     Enterprise
Collaboration   content        process and                               Portal
                                             intelligence     search
              management          forms




                                 TAXONOMY
SharePoint Has Many Potential Benefits                                                                   5




                             • Simple, familiar, and consistent user experience
     User Experience         • Single, integrated platform for intranet, extranet, and Internet across
                               the enterprise



         Process             • Boosts employee productivity by simplifying everyday business
                               activities
       Management            • Accelerates shared business processes across organizational boundaries



         Content             • Manage content to gain increased business value
                             • Organization-wide access to structured and unstructured data across
       Management              disparate systems



  Information Lifecycle      • Manage content retention across user groups
                             • Share business data securely
      Management             • Enforce regulatory requirements



        Knowledge            • Connects people with information and expertise
                             • Enables people to make better-informed decisions by presenting
       Management              business-critical information in one central location
If You Can Implement It Correctly                                           6




                                      Ease of
                                    deployment      Thousands of sites, most
   Terabytes of
                                                    unknown to SharePoint
   unnecessary content
                                                    administrators



                                                    Ability to
               Lack of IA
                                                      grow
              experience
                                                   organically


 No rhyme or reason to                               No consistent use of
 site and site collection                            metadata…if used at
 structure                           Focus on        all
                                    installation
The Results of Poor SharePoint Taxonomy                7




    The result is a tangle of SharePoint sites, with
   poorly organized content at every level, which
  renders the SharePoint environment little better
            than traditional shared drives
The Results of Poor SharePoint Taxonomy                   8




 • In fact, in many ways a SharePoint without an IA (or
   with a poorly designed one) is worse than shared
   drives
      – Higher storage volumes
        (multiple copies of a document,
        each with version control on it)
      – Higher per user costs (need
        licenses to use SharePoint)
      – Higher maintenance (DBA,
        SharePoint developers and
        admins needed to care and
        feed SharePoint)
Challenges to Building a SharePoint Taxonomy                      9




 • Even when a SharePoint implementation is planned,
   taxonomy typically gets eclipsed by “nuts and bolts”
   activities required to stand up the environment, like
   network architecture
     – Tight schedule, budget constraints
 • Lack of experience with taxonomy at most
   organizations means it gets low (or no) priority during
   SharePoint design and implementation
     –   Often no one owns taxonomy at the organization
     –   Few people outside of web design have heard of it
     –   Fewer have ever had an direct experience with it
     –   Taxonomy may have never been done at any time, in any part
         of the organization at all
How Does a Taxonomy Help SharePoint?                                     10




                           • Consistent retrieval
        Search             • Precision – exactly what the user wants
                           • Recall – all of the relevant material



                           • Discover colleagues working in same areas
   Collaboration           • Stimulate collaboration
                           • Productive interactions



                           • Encourages return visits
       User                • Saves people time
    Engagement             • Promotes sales and use of site
SharePoint 2010 Metadata Management                                 11




 • Create taxonomy lists in the Term Store
 • Use the taxonomy for assisted indexing
    – Type-ahead suggestion for indexing content
    – Use synonyms to represent multiple ways to express a single
      subject
    – Improves precision and recall for indexing
 • Import preexisting taxonomies from a CSV.
Term Sets                                                           12




               Select term store management
    Edit Term Sets to accuratelySite Administration
               located under reflect your document libraries and
    content types. Term sets can be individual taxonomies or flat
    controlled vocabulary lists
SharePoint server 2010 Capabilities                      13




 • Some of the features of Windows SharePoint Services
   are used directly by Office SharePoint Server 2010
      – List management
      – Storage capabilities
      – Web Part framework.
Features of SharePoint Server 2010                       14




 • Features highlighted in Microsoft Office SharePoint
   Server (MOSS) 2010

     –   Search (FAST ESP)
     –   Document management
     –   Enterprise content management
     –   Business process automation and workflows
     –   Taxonomy and metadata management
Managing Site Content                                          15




 • Create document libraries to reflect different content
   types used in all departments.
 • Add metadata
     – Author                       – Locations
     – File extension               – Date added
     – Subject and indexing terms   – Other metadata (Dublin
     – Company code                   Core)


 • Add Retention: Choose when the server deletes the
   content, or updates it.
SharePoint needs                                        16




 • Metadata on every document
 • Relevant search
 • Related content alerts
 • Automatically aggregated content
 • Many use cases
 • Simple tagging
     – Authors
     – Staff
     – As uploaded
 • Automatic Security and retention for content types
Taxonomy in SharePoint Allows                                 17




 •   Browse by terms
 •   Search Documents
 •   Limit Search by Facets
 •   Update terms
 •   Reindex Documents
 •   Automatic and Assisted indexing methods
 •   Facilitate document retention
 •   Document security by user and document type
 •   Allow for the ability to use tagging – view and select
 •   Integrate seamlessly with SharePoint 2010
 •   Integrate with other CMS (Ektron, Drupal, etc.)
Why add a partner to SharePoint?                      18




 • Use taxonomy in multiple systems
 • Manage audit and govern the taxonomy
 • Identify and extract information from documents
 • Legacy data tagging automatically
 • Bulk add the metadata by populating site columns
   with reference to taxonomies
Taxonomy Fully integrated with MOSS                                            19




  Client Data          Automatic
  Full Text          Summarization                                  Search
  HTML, PDF,                                                     Presentation:
  Data Feeds, etc.   Machine Aided
                        Indexer
                       (M.A.I.™)                      Search    90% accuracy
                                        SharePoint   Software
                     Inline Tagging       Server                Browse by Subject
                                        Repository              Auto-completion
      Client                                                    Broader Terms
   taxonomy
 Client Taxonomy      Metadata and                              Narrower Terms
                         Entity
                       Extractor                                Related Terms
                     Thesaurus Master
Adding terms to the taxonomy                           20




 • Suggest new (unused) terms for content after bulk
   import
 • Use the folksonomy features of SharePoint
 • Use the search logs
 • Could also use Novelty Detection
Taxonomy in Functions                                              21




• Equivalent terms /
  synonyms / non
  preferred terms
• Associative
  relationships /
  related terms
• Easy updating and
  modification of terms

                          Associative relationships (Related terms).



                                    Equivalent relationships
                                    (Synonyms/Preferred and
                                    non-preferred terms).
SharePoint Browsable Search   22
Adding the taxonomy                                                                                                                               23




 Core Architectural Components
                                                                      Administrator’s
                                                                        Dashboard




                                                    FAST MANAGEMENT API

         Web                     WEB                                   SEARCH
        Content                CRAWLER                                 SERVER                                                        Vertical
                                                                                        Pipeline




                                                                                                     QUERY API
                                                                                                                         Query     Applications
                                  FILE                   Pipeline




                                                                                        PROCESSOR
         Files,
                               TRAVERSER




                                                                                          QUERY
       Documents




                                           CONTENT API
                                                                                                                                     Portals
                                DATABASE




                                                         PROCESSOR
                                                         DOCUMENT
       Databases               CONNECTOR                              Index DB
                                                                                                                         Results     Custom
                                 EMAIL                                 FILTER                       Alerts                         Front-Ends
         Email,
       Groupware               CONNECTOR                               SERVER

                                                                                                                                     Mobile




                                                                                                        Search harmony
        Custom       Content    CUSTOM
                                                                                                                                     Devices
      Applications    Push     CONNECTOR

                                                                      Agent DB
                                                           MAIstro




                                                               Data Harmony Governance API
Federated SharePoint Search   24
Fields searched   25
Role of Staff                             26




 • Project Coordination
      – Sample data
      – Copy of thesaurus
 • Update and maintain thesaurus
 • Take training
 • Decide who will do the indexing
      – Only staff
      – Everyone
 • SharePoint Server Admin will install
Incorporating Taxonomy into SharePoint                       27




 • Add an EventHandler to Document Library
 • After a user uploads a file, EventHandler will send the
   file content to the Data Harmony server
 • Data Harmony server creates metadata by adding
   suggested terms from M.A.I.
 • SharePoint updates metadata fields
Taxonomy
  view
            Thesaurus
           Term Record
               view
Machine-Aided Indexing (M.A.I.)   29




Automatically
populate
Keywords,
Descriptors,
Indexing terms,
etc.

Allow for manual
review of auto-
tagging for quality
assurance.
Automated Indexing for SharePoint                         30




 • User adds a document to the SharePoint space and
   attach indexing terms to the document.
 • A new version is saved on the SharePoint 2010 server
   with edited properties
 • Batch upload documentation to SharePoint
Taxonomy Management                                      31




 • Export an existing taxonomy into a CSV
 • Import new taxonomy as a Term set into SharePoint
   Term store management
 • Use the taxonomy for assisted searches and indexing
Data Harmony Sample                                  32



                                                     32




 A sample taxonomy exported directly from Data Harmony
Data Harmony Sample    33




 Create and name a
 Column for adding
 metadata.

 Select the
 Managed Metadata
 radio button to add
 a Term set or
 taxonomy
Managed Metadata                                     34




 • Importing a taxonomy enhances the way users can
   manually add indexing terms
    – Inclusion of synonyms
    – Type-ahead for searching and adding metadata
    – Browsing the hierarchy for indexing terms
Managed Metadata   35




Users can
browse for
indexing terms

or…

Type ahead
and select the
appropriate
suggestion
Data Harmony & MOSS                                                     36

                 User uploads a document
                 to SharePoint space




Before uploading to                            Data Harmony
SharePoint server, the                         automatically attaches
EventHandler sends the                         indexing terms before
document to Data                               uploading to MOSS
Harmony.



     Data Harmony                                     Microsoft
         Server     Returns subject metadata         SharePoint
        (M.A.I.)                                     Server2010
About Doculabs                                                                    37




 Doculabs consultants are experts in enterprise social collaboration and
 content management. We deliver highly actionable and comprehensive
 strategic plans and road maps that help our clients achieve their business
 goals, create competitive advantage, and reduce risk.

 Our services help organizations govern information for the benefit of internal
 and external constituents through enhanced customer communications,
 e-discovery, and collaboration processes.




                    Quick Facts
                    • Founded in 1993
                    • Headquartered in Chicago
                    • Privately held
                    • Delivered more than 1000 engagements
                      to more than 500 customers
About Access Innovations                                                          38



  Access innovations are experts in content creation, enrichment and
  conversion services. We provide services to semantically enrich and tag and
  raw text into highly structured data. We deliver clean ,well formed, metadata
  enriched ,data so our clients can reuse repurpose, store, and find their
  knowledge assets. We go beyond the standards to build taxonomies and
  other data control structures as a solid foundation for data.
  Our services and software allow organizations to use and present their
  information to both internal and external constituents by leveraging search,
  presentation, e-commerce . We change search to found!




                   Quick Facts
                   • Founded in 1978
                   • Headquartered in Albuquerque
                   • Privately held
                   • Delivered more than 2000 engagements
Questions?                                                                     39




     Marjorie M.K. Hlava                              Joe Shepley
    Access Innovations, Inc.                         Doculabs, Inc.
    mhlava@accessinn.com                       jshepley@doculabs.com
        (505) 998-0800                              (773) 827-2945
                                              http://flavors.me/jshepley


      Drilling Down to the Challenges of SharePoint Taxonomy Implementation:

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Drilling Down to the Challenges of SharePoint Taxonomy Implementation

  • 1. Drilling Down to the Challenges of SharePoint Taxonomy Implementation By Joe Shepley and Marjorie M.K. Hlava
  • 2. What You’ll Learn 2 • At the end of this webinar, you’ll better understand – The problems caused by having a poor taxonomy for SharePoint – The benefits of having an effective taxonomy for SharePoint – How to create a taxonomy in SharePoint – How “partner” technologies can improve the taxonomy creation and management process in SharePoint
  • 3. SharePoint 2010 Capabilities 3 SharePoint 2010 Enterprise Business Business Enterprise Collaboration content process and Portal Taxonomy intelligence search management forms
  • 4. SharePoint 2010 Capabilities 4 SharePoint 2010 Enterprise Business Business Enterprise Collaboration content process and Portal intelligence search management forms TAXONOMY
  • 5. SharePoint Has Many Potential Benefits 5 • Simple, familiar, and consistent user experience User Experience • Single, integrated platform for intranet, extranet, and Internet across the enterprise Process • Boosts employee productivity by simplifying everyday business activities Management • Accelerates shared business processes across organizational boundaries Content • Manage content to gain increased business value • Organization-wide access to structured and unstructured data across Management disparate systems Information Lifecycle • Manage content retention across user groups • Share business data securely Management • Enforce regulatory requirements Knowledge • Connects people with information and expertise • Enables people to make better-informed decisions by presenting Management business-critical information in one central location
  • 6. If You Can Implement It Correctly 6 Ease of deployment Thousands of sites, most Terabytes of unknown to SharePoint unnecessary content administrators Ability to Lack of IA grow experience organically No rhyme or reason to No consistent use of site and site collection metadata…if used at structure Focus on all installation
  • 7. The Results of Poor SharePoint Taxonomy 7 The result is a tangle of SharePoint sites, with poorly organized content at every level, which renders the SharePoint environment little better than traditional shared drives
  • 8. The Results of Poor SharePoint Taxonomy 8 • In fact, in many ways a SharePoint without an IA (or with a poorly designed one) is worse than shared drives – Higher storage volumes (multiple copies of a document, each with version control on it) – Higher per user costs (need licenses to use SharePoint) – Higher maintenance (DBA, SharePoint developers and admins needed to care and feed SharePoint)
  • 9. Challenges to Building a SharePoint Taxonomy 9 • Even when a SharePoint implementation is planned, taxonomy typically gets eclipsed by “nuts and bolts” activities required to stand up the environment, like network architecture – Tight schedule, budget constraints • Lack of experience with taxonomy at most organizations means it gets low (or no) priority during SharePoint design and implementation – Often no one owns taxonomy at the organization – Few people outside of web design have heard of it – Fewer have ever had an direct experience with it – Taxonomy may have never been done at any time, in any part of the organization at all
  • 10. How Does a Taxonomy Help SharePoint? 10 • Consistent retrieval Search • Precision – exactly what the user wants • Recall – all of the relevant material • Discover colleagues working in same areas Collaboration • Stimulate collaboration • Productive interactions • Encourages return visits User • Saves people time Engagement • Promotes sales and use of site
  • 11. SharePoint 2010 Metadata Management 11 • Create taxonomy lists in the Term Store • Use the taxonomy for assisted indexing – Type-ahead suggestion for indexing content – Use synonyms to represent multiple ways to express a single subject – Improves precision and recall for indexing • Import preexisting taxonomies from a CSV.
  • 12. Term Sets 12 Select term store management Edit Term Sets to accuratelySite Administration located under reflect your document libraries and content types. Term sets can be individual taxonomies or flat controlled vocabulary lists
  • 13. SharePoint server 2010 Capabilities 13 • Some of the features of Windows SharePoint Services are used directly by Office SharePoint Server 2010 – List management – Storage capabilities – Web Part framework.
  • 14. Features of SharePoint Server 2010 14 • Features highlighted in Microsoft Office SharePoint Server (MOSS) 2010 – Search (FAST ESP) – Document management – Enterprise content management – Business process automation and workflows – Taxonomy and metadata management
  • 15. Managing Site Content 15 • Create document libraries to reflect different content types used in all departments. • Add metadata – Author – Locations – File extension – Date added – Subject and indexing terms – Other metadata (Dublin – Company code Core) • Add Retention: Choose when the server deletes the content, or updates it.
  • 16. SharePoint needs 16 • Metadata on every document • Relevant search • Related content alerts • Automatically aggregated content • Many use cases • Simple tagging – Authors – Staff – As uploaded • Automatic Security and retention for content types
  • 17. Taxonomy in SharePoint Allows 17 • Browse by terms • Search Documents • Limit Search by Facets • Update terms • Reindex Documents • Automatic and Assisted indexing methods • Facilitate document retention • Document security by user and document type • Allow for the ability to use tagging – view and select • Integrate seamlessly with SharePoint 2010 • Integrate with other CMS (Ektron, Drupal, etc.)
  • 18. Why add a partner to SharePoint? 18 • Use taxonomy in multiple systems • Manage audit and govern the taxonomy • Identify and extract information from documents • Legacy data tagging automatically • Bulk add the metadata by populating site columns with reference to taxonomies
  • 19. Taxonomy Fully integrated with MOSS 19 Client Data Automatic Full Text Summarization Search HTML, PDF, Presentation: Data Feeds, etc. Machine Aided Indexer (M.A.I.™) Search 90% accuracy SharePoint Software Inline Tagging Server Browse by Subject Repository Auto-completion Client Broader Terms taxonomy Client Taxonomy Metadata and Narrower Terms Entity Extractor Related Terms Thesaurus Master
  • 20. Adding terms to the taxonomy 20 • Suggest new (unused) terms for content after bulk import • Use the folksonomy features of SharePoint • Use the search logs • Could also use Novelty Detection
  • 21. Taxonomy in Functions 21 • Equivalent terms / synonyms / non preferred terms • Associative relationships / related terms • Easy updating and modification of terms Associative relationships (Related terms). Equivalent relationships (Synonyms/Preferred and non-preferred terms).
  • 23. Adding the taxonomy 23 Core Architectural Components Administrator’s Dashboard FAST MANAGEMENT API Web WEB SEARCH Content CRAWLER SERVER Vertical Pipeline QUERY API Query Applications FILE Pipeline PROCESSOR Files, TRAVERSER QUERY Documents CONTENT API Portals DATABASE PROCESSOR DOCUMENT Databases CONNECTOR Index DB Results Custom EMAIL FILTER Alerts Front-Ends Email, Groupware CONNECTOR SERVER Mobile Search harmony Custom Content CUSTOM Devices Applications Push CONNECTOR Agent DB MAIstro Data Harmony Governance API
  • 26. Role of Staff 26 • Project Coordination – Sample data – Copy of thesaurus • Update and maintain thesaurus • Take training • Decide who will do the indexing – Only staff – Everyone • SharePoint Server Admin will install
  • 27. Incorporating Taxonomy into SharePoint 27 • Add an EventHandler to Document Library • After a user uploads a file, EventHandler will send the file content to the Data Harmony server • Data Harmony server creates metadata by adding suggested terms from M.A.I. • SharePoint updates metadata fields
  • 28. Taxonomy view Thesaurus Term Record view
  • 29. Machine-Aided Indexing (M.A.I.) 29 Automatically populate Keywords, Descriptors, Indexing terms, etc. Allow for manual review of auto- tagging for quality assurance.
  • 30. Automated Indexing for SharePoint 30 • User adds a document to the SharePoint space and attach indexing terms to the document. • A new version is saved on the SharePoint 2010 server with edited properties • Batch upload documentation to SharePoint
  • 31. Taxonomy Management 31 • Export an existing taxonomy into a CSV • Import new taxonomy as a Term set into SharePoint Term store management • Use the taxonomy for assisted searches and indexing
  • 32. Data Harmony Sample 32 32 A sample taxonomy exported directly from Data Harmony
  • 33. Data Harmony Sample 33 Create and name a Column for adding metadata. Select the Managed Metadata radio button to add a Term set or taxonomy
  • 34. Managed Metadata 34 • Importing a taxonomy enhances the way users can manually add indexing terms – Inclusion of synonyms – Type-ahead for searching and adding metadata – Browsing the hierarchy for indexing terms
  • 35. Managed Metadata 35 Users can browse for indexing terms or… Type ahead and select the appropriate suggestion
  • 36. Data Harmony & MOSS 36 User uploads a document to SharePoint space Before uploading to Data Harmony SharePoint server, the automatically attaches EventHandler sends the indexing terms before document to Data uploading to MOSS Harmony. Data Harmony Microsoft Server Returns subject metadata SharePoint (M.A.I.) Server2010
  • 37. About Doculabs 37 Doculabs consultants are experts in enterprise social collaboration and content management. We deliver highly actionable and comprehensive strategic plans and road maps that help our clients achieve their business goals, create competitive advantage, and reduce risk. Our services help organizations govern information for the benefit of internal and external constituents through enhanced customer communications, e-discovery, and collaboration processes. Quick Facts • Founded in 1993 • Headquartered in Chicago • Privately held • Delivered more than 1000 engagements to more than 500 customers
  • 38. About Access Innovations 38 Access innovations are experts in content creation, enrichment and conversion services. We provide services to semantically enrich and tag and raw text into highly structured data. We deliver clean ,well formed, metadata enriched ,data so our clients can reuse repurpose, store, and find their knowledge assets. We go beyond the standards to build taxonomies and other data control structures as a solid foundation for data. Our services and software allow organizations to use and present their information to both internal and external constituents by leveraging search, presentation, e-commerce . We change search to found! Quick Facts • Founded in 1978 • Headquartered in Albuquerque • Privately held • Delivered more than 2000 engagements
  • 39. Questions? 39 Marjorie M.K. Hlava Joe Shepley Access Innovations, Inc. Doculabs, Inc. mhlava@accessinn.com jshepley@doculabs.com (505) 998-0800 (773) 827-2945 http://flavors.me/jshepley Drilling Down to the Challenges of SharePoint Taxonomy Implementation: