Cross Media Marketing Demo

Growing Your Business in the New Economy

Goals

  Generate New Business
  Strengthen Current Customer Relationships

Copyright © 2010 Acculink, Greenville, NC

Challenges
Limited Resources
  Smaller Marketing Budgets
  Fewer Employees

Shrinking Markets
  Finding New Leads
  Staying in Touch With Existing Clients
  Reduced Customer Loyalty


We
all
use
some
combina.on
of
the
following
tradi.onal
business
communica.on
tools:

Print:
business
cards,
door
hangers,
brochures
and
such.
Broadcast
Media:
TV
Radio,

Newspapers,
Magazines
&
Marriage
Mailers.
Direct
Mail:
Postcards,
LeCers
etc.

But
do
these
tools
let
you
know
who
your
customers
and
prospects
are?


New
Technologies
exist
today
that
will
let
you

Iden?fy
&
know
your
customers
and
prospects
like
never
before.


» Variable Print
» QR Codes/Tags
» Cross Media Marketing
» Text Messaging
» Loyalty Cards
» Email


Smart Phones are the new
personal computer,
contact manager,
entertainment center and
mobile communication
device all in one.


How Does My Phone Fit In?
In essence your camera phone becomes a “scanner”.


A
QR
code
or
2D

Barcode
can
be

used
to
link
» Mobile web sites
print
to
the

Web.

» Contacts (vCard)
» Coupons/Offers
» Dial a Number
» Text Message
» Maps


This
technology
is
powerful
when
applied
to
marke?ng.
It
can
take
the
user
directly
to
a

website,
survey
page,
online
storefront
and
more.


The 2D code brings it all together.


Restaurant
Example Campaign:
Place a 2D barcode on a
table tent.
A
restaurant
chain
wants
to
gather
more

informa.on
about
its
clients
to
segment

its
marke.ng
efforts
by
customer
types

and
present
them
with
more
relevant
TOOLS USED
messaging
and
offers.
Also
wants
a
» QR Codes/Tags
referral
tool.
It
all
begins
with
a
simple

» Cross Media Marketing
table
topper
placed
in
its
stores
with
a

discount
offer
for
scanning
a
QR
code
on
» Text Messaging
the
topper.

» Email


Scanning
it
takes
them
to
a
landing
page
asking
for
email
address
and
name.
If
you
want
the
discount

you
enter
it.


Then
you
get
a
discount
code
on
your
phone
instantly
for
the
meal
you
are
ea.ng
right
now.


An
email
is
sent
to
your
given

email
address
with
an
even

beCer
oﬀer
if
you
sign
up
in

the
mobile
discount
club.
In

this
case
you
will
be
in
the

drawing
for
a
free
TV.


You
then
answer
a
couple
of

ques.ons
that
help
to
deﬁne
what

type
of
customer
you
are
and
include

your
mailing
address
and
can
opt
to

receive
discounts

by
email,
text
or
mail.


Next you are invited to double your
chances to win by referring a friend.


Referral
Email:


You
begin

receiving

email
oﬀers

that
are

relevant
to

you.


Had
you
indicated
you
were
a
college
student
you

would
have
goCen
a
diﬀerent
oﬀer.
And
so
on…

Coupons and offers specific to customer type:

I bring my kids here. I am a High School Student.

I am a College Student I am an On-The-Go Business Person


Important customer information is gathered:

Visitors / Responses Email Hits Conversion Rates


new
channels
of
communica?on
with
customers.

Automated SMS Text Messages Personalized Direct Mail
(Real-time coupons) (Gets viewed by other members
of the household)
Automated Emails
(Newsletters, coupons, events)


SOLUTION:
 A relationship is initiated.

 Restaurant management knows who
is visiting their establishment.

 A new channel is created to reach
“opt-in” prospects.


SOLUTION:
 Important information is
collected, measured and used
for future strategic promotions
and improvement.

 Repeat and referral business
increases brand loyalty.


Print,
Mobile,
Web,
Data.
This
is
just
one
example
of
the
possible
uses
for
technologies
that

exist
today
to
meet
your
marke?ng
goals.
But
technology
is
not
the
key
it
is
just
a
tool.

When
used
crea?vely
and
correctly
it
can
produce
powerful
results.


Learn more at www.acculink.com


Cross Media Marketing Demo

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