The document provides information about the Global Luxury Management program, which is a joint degree program between NC State University and SKEMA Business School. It is the only full-time luxury graduate program in the Americas that offers students degrees from both schools. The two-year program includes study in the US and France, with industry experiences, networking opportunities, and a required luxury internship. Graduates pursue careers in fields like retail, brand management, and marketing within the global luxury industry.
Unit-IV; Professional Sales Representative (PSR).pptx
GLM Info Session
1.
2.
3. The Global Luxury Management is Unique.
The Global Luxury Management Program is the only full-time luxury
graduate program in the Americas.
•Two degrees (NC State and SKEMA award degrees)
•Two global campus locations (USA – Fall & France – Spring) with
future plans for additional global locations
•New York City Study Tour and North Carolina Study Tour
•Industry Advisory Board networking and mentoring
•Global student population in program (representation 7 countries)
•Career Management outreach for career opportunities in the luxury
industry and personal/professional skills development
4. GLM 2014-2015 Class Profile
•42 students
•76% Female, 24% Male
•Average Age: 24
•7 Countries Represented
•0-3 Years Work Experience
•57% of students with one year or less work experience
Undergraduate Majors: Business Administration, Brand Management and Marketing,
Communications, Fashion Merchandising, Humanities, STEM fields
5. The Definition of Luxury Products
Luxury products have more than
necessary and ordinary characteristics
compared to other products of their category,
which include their:
•Relatively high level of price
•Quality
•Aesthetics
•Rarity
•Extraordinariness
•Symbolic meaning
www.conceptofluxurybrands.com
6. 3 Sectors of Luxury
The global luxury market continues to be a growth opportunity for all three major
business sectors, generating $1.4 TRILLION annually. The Global Luxury
Management program takes a “big picture” view of business:
Personal Luxury $300 billion
Apparel
Jewelry & Watches
Accessories
Cosmetics & Fragrance
Footwear & Leather Goods
Luxury Transportation $400 billion
Automobiles
Marine
Aircraft
Recreational Vehicles
Professional Services
Experiential Luxury $700 billion*
Hospitality (food, wine, spirits)
Home & Interiors
Travel Activities & Management
Sports Management
Collectibles
Real Estate
Charitable Giving & Involvement
Personal Health Management
*not including technology category
7. Global luxury continues to be a growth sector, and
employers are seeking individuals who understand the
unique customer relationships in this environment, who
can be entrepreneurial, have a global perspective, and
can manage the creative and innovation processes.
…We are very excited to be drawing on the synergy
between our colleges at NC State and SKEMA’s faculty
to provide students this opportunity.
-Dr. Ira Weiss, Dean
NC State Poole College of Management
•Great communicators
•Customer savvy
•Creative
•Entrepreneurial
•Global mindset
The Luxury Industry needs managers to be:
Sources: SKEMA Business School, Wall Street Journal
8. • College of Management: technology & innovation, entrepreneurship
• College of Textiles: fashion and textile management, design
• College of Design: creativity
• SKEMA Business School located on Centennial
• Industry Partnerships
• Thriving entrepreneurial community
Why NC State?
9.
10. • Prestigious French business school with campuses in France, U.S.,
China, Africa
• Experience with MSc Luxury and Fashion Management
• Strong industry connections
• Faculty with research and work experience in luxury
• Company-sponsored projects
• Special events: SKEMA luxury summit, Field trips
• Access to internships
Why SKEMA?
11.
12. Program Overview: 4 Phases
I. INTRODUCTORY PERIOD - USA
August: The Luxury Market “Boot Camp”!
Introduction to Luxury Consumers & Market Dynamics
Group Dynamics & Team Building
Career Management Principles for Success
II. FALL SEMESTER - USA
September: December, Strategic Business Management Focus
Luxury Brand Management and Marketing
Analytic Approach to Global Luxury Management
Supply Chain Concepts and Issues
Creativity in Management
Entrepreneurship: Managing the Growth Venture
Luxury Industry Experiences: Organizations and Executives
13. Program Overview: 4 Phases
III. SPRING SEMESTER - France
January – April: The Luxury Market Concentration
Consumer Trends Advanced Strategy
Pricing, Distribution and Retail Adv. Service Management
Sustainable Development Value Marketing & Mgt.
Finance and Accountability in Luxury and Fashion
Advanced Advertising Strategies
How to Build a Brand
IV. SUMMER STUDY - France
May – December: Jump Starting My Luxury Career!
Researching and Securing a Luxury Industry Internship
Interviewing and Acceptance of Full-Time Employment
14. Typical Career Paths
• Retail
• Brand Management & Strategic Planning
• Market Research & Consumer Insights
• Account Management & Sales
• Public Relations & Marketing Communications
• Digital Marketing & Social Media
• Customer Relationship Management
• Human Resources
15. Application Deadline is April 30, 2015
On-line application via NC State Graduate School
http://www2.acs.ncsu.edu/grad/applygrad.htm
Choose “Global Innovation Management” for Program
Select “Global Luxury Management” as
Concentration
Concurrent acceptance processes
@ SKEMA & NCSU
Passport and Visa required
Admissions Process
16. Prerequisites:
ACC 210, BUS 320,
BUS 360, and MIE 330
Can be taken in summer prior to program
start
Demonstrate proficiency in CrossKnowledge, an
e-learning program available through SKEMA
Alternative to the prerequisite courses
Admissions Criteria
17. Online application form (NC State Graduate School)
Personal statement
Official transcripts from each
university/college attended
Three (3) letters of recommendation
(online preferred)
Resume
TOEFL (international students only)
Admissions Checklist
18. NC In-State Tuition: $21,267.42
Out-of-State Tuition: $35,440.42
Spring Semester Airfare: Approx. $1000-$1,500
Sophia Antipolis Lodging: From $400/mo (single
occupancy)
Monthly Cost of Living Estimate: $2000/mo (rent, food,
transportation, incidentals)
Raleigh Lodging: From $580/mo (single occupancy)
Misc. Costs: Visa, SOA Insurance, SKEMA fees, trade
shows, personal travel
Program Expenses
19. NC State Global Luxury Management Web Site
http://www.poole.ncsu.edu/mglm
SKEMA Web Site
http://www.skema.edu/
Key Web Addresses