Slide deck accompanying the session at Agile2012.

1. ScrumMaster:
The Coach Approach
Alida Cheung
Derek Hawkes

2. Introductions

3. The Science of
ScrumMastership

4. The Art of
ScrumMastership

5. Agenda
• Define the Coaching role of a ScrumMaster
• Build Awareness and Self-knowing (The Being of Coaching)
• Practice Coaching Skills (The Doing of Coaching)

6. Advisor

7. Mentor

8. Coach

9. Advice Quotient
John Leary Joyce

10. Ownership Accountability Responsibility

11. Shift

12. The Being of Coaching

13. Authenticity
Presence and Mindfulness

14. “No one cares how much you know until
they first know how much you care.”

15. Strength
Weakness

16. Live your values
Live your Values

17. Be yourself

18. “Authenticity is the alignment of
head, mouth, heart, and feet --
thinking, saying, feeling, and doing
the same thing -- consistently.
This builds trust, and followers
love leaders they can trust.”
-- Lance Secretan

19. Listening
Presence and Mindfulness

20. Natural
Presence and Mindfulness

21. Presence and Mindfulness
Bad Habits

22. Presence and Mindfulness
Curiosity

23. No assumption
No attachment

24. Open, free, and innocent

25. Presence and Mindfulness
The Doing of Coaching

26. Metaphors
Presence and Mindfulness

27. Involved Committed
Presence and Mindfulness

28. Presence and Mindfulness

29. Presence and Mindfulness
Explanation

30. Ideas

31. Agile Soccer
Product Owner - Manager
ScrumMaster - Coach
Team - Players
Backlog - Match schedule
Relative sizing - Opposition Scouting
Daily meeting - Training
Sprint Debt - Yellow cards
Sprint review - Matches
Retrospective - Tape breakdown

32. Powerful Questions
and Using Silence

33. Short

34. No expected
answer in mind

35. Followed by Silence

36. Send someone to explore

37. Slow down the
Conversation

38. Not a “Yes/No” Question

39. Silence

40. Powerful Questions
• Short
• No expected answer in mind
• Followed by silence
• Send someone to explore
• Slow down the conversation
• Not a "Yes/No" question

41. Acknowledgement

42. Acknowledgement
"You being here
today demonstrated
your curiosity, your
willingness to learn
and your
commitment to
being a better
ScrumMaster."

43. Recognition

44. Permanent

45. Acknowledgement
Good

46. Acknowledgement
Relationships

47. Acknowledgement
Giving
Receiving

48. Requesting

49. Request

50. Response

51. Commitment

52. Complaint - an uncommunicated request

53. Putting Them Together
Metaphor
Powerful
Question Request
Authenticity Listening Curiosity
Coaching

54. References
Kimsey-House, K., Kimsey-House, H, & Sandahl, P, Co-Active
Coaching: Changing Business, Transforming Lives, Nicholas
Breadley Publishing, 2011.
Halpern, B.L, &Lubar, Leadership Presence: Dramatic
Techniques to Reach Out, Motivate, and
Inspire, Gotham Books, 2004.
Joyce, J.L., Are Many Executive Coaches really Closet
Mentors, World Business and Executive Coach Summit 2012.
Adkins, L., Coaching Agile Teams: A Companion for
ScrumMasters, Agile Coaches, and Project Managers in
Transition, Addison-Wesley, 2010.

55. Putting it all Together
Thank you!
Alida Cheung Derek Hawkes
acheung@salesforce.com dhawkes@salesforce.com
@AlidaCheung @hawkder