2. Evolution of e-PRO®
Certification
• Management transitioned to
REBAC/NAR
• Brand-new curriculum
– Social Media
– Technology Tools
• Partnership of NAR & Social Media
Marketing Institute (SMMI)
3. Program Topics
• How to connect with consumers
• The online conversation
• Reputation management
• e-Strategy
• Micro-blogging and geo-tagging
• Rich Media
4. How to Earn e-PRO®
Certification
• Completion of 2 course
days
– Day 1: classroom or online
– Day 2: online only
– First course: Nov. 4 in New Orleans
– Online courses ready in early 2011
• Membership in NAR
5. Costs • Classroom Day 1 varies:
approx. $99
• Online Day 2: $149
• Online Day 1 & Day 2
Bundle: $239
• No certification fee or
annual dues
6. Benefits
• Usage of e-PRO® logo and name
• Inclusion at REALTOR.org and
REALTOR.com ®
• Customizable marketing materials
• Online referral network
• Downloadable certificate