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More than a Pretty Comp
Andrew Searles

    andysearles.com

    @acsearles

    dribbble.com/acsearles

    slideshare.net/acsearles
Design is not Art
         Design is not Magic




Ninja designed by John O’Shea from The Noun Project. Mustache designed by Bryn Mackenzie from The Noun Project
Designers Solves Problems
Designers Think Critically
Designers Produce Results
Don’t Start Here
1   Goals

    Goals = Problems
                (stated in a positive light)


    Make ‘em Measureable
    Make ‘em Specific
                                                   7




1    2      3        4             5           6       8
Increase Referrals from General Practitioners

Efficiently in New Patient Onboarding Process

       Rebranding for the new Name
Increase Qualified Leads Through a “Request a Quote” Form
                Increase Brand Awareness
2   Define Your Audience
2   What do you want?



           $
USERS   CALLS-TO-ACTION

New Patients/Caregivers   Forms and Paperwork

   Referring Physicians   Who is My Doctor

       Current Patients   Refer a Patient
USERS   CALLS-TO-ACTION

Contactors/Sub-Contactors   Request a Quote
         Business Owners
        Sports Complexes
           Home Owners
3   Structure

    Content Types
    Site Map
    User Flows
More than a Pretty Comp
More than a Pretty Comp
Pencil designed by John Caserta from The Noun Project
You Have Options
(Take it to the Web)
      Personal Note
Audience          Site Map
  1      2          3          4



Goals        Calls to Action
Sketches          CSS
       5          6    7      8



List Priorities       HTML
9   Done
Andrew Searles

    andysearles.com

    @acsearles

    dribbble.com/acsearles

    slideshare.net/acsearles

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