The Plone.com website mockup provides a concise overview of the Plone content management system (CMS) for potential users. Key sections include a main splash highlighting Plone's benefits, vertical market tabs targeting different user groups with relevant stories, a story slider showcasing customer testimonials and images, and calls to action for self-hosting or finding a service provider. The design aims to clearly communicate Plone's value propositions through compelling messaging, examples, and links to additional information and resources.

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2. Plone.com
Current State & Launch concept
Armin Stross-Radschinski | acsr industrialdesign
Plone Open Garden – 5th April 2103 Sorrento, Italy
This presentation is licensed under a Creative Commons CC BY-SA 3.0 license
Plone Open Garden 2013 – #Plone #PLOG2013

3. Armin Stross-Radschinski
Industrial Designer | Development of catchable Products
Communication, Media, Production & Publishing
“enlighted“ Plonista since 2002
Python Evangelist
Plone Open Garden 2013 – #Plone #PLOG2013

4. Plone.com history
• finally aquired by the Plone Foundation in 2011
• activities started slow
• Project relaunched May 2012
• First big step presented in Arnhem
• Connected with Plone.org efforts since 2013
Plone Open Garden 2013 – #Plone #PLOG2013

5. Plone.com Target
• Plone.org | Focus Developers & Community
• Plone.com:
Focus Business & Vertical Markets
Plone Open Garden 2013 – #Plone #PLOG2013

6. Concepts
• Focusing target groups by storytelling
• Messages easy to import in your brain
• Examples to show and tell others
• ... and a very Good chance to be translated
Plone Open Garden 2013 – #Plone #PLOG2013

7. http://www.plone.com
PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
FEATURES STORIES PROVIDERS
Mockup Desktop
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy Guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!
WHAT CAN PLONE DO FOR YOUR BUSSINES
Save and secure Scalable Url editing User managing
Work-flow ready Open-source Multi-media ready Newsletter
Social Intranet ERP fully integrable Add-on products
Easy content editor Search engine E-commerce 100% cool
PLONE BUSINESS STORIES
Know the cool stories of real players using Plone.
DISCOVER MAGAZINE
Health system site finds cure
with Enfold
CLEVERSAFE.ORG
Developer Community Portal
OXFAM
Oxfam International Opt For Plone
CMS
BRAZILIAN GOVERMENT
International Conference on
Productivity and Quality Research
MORE STORIES
DO IT YOURSELF PROVIDERS
4.2
New collections
Diazo Theme More than 366 service
Get Plone HTML5 Support providers in 115 countries
What’s new / Roadmap / Older releases
DOWNLOAD WORLDWIDE
What is Plone? Why using Plone? Support Community
Enterprise Grade CMS Complex organizations Suport Home Blog
Industrial Strenght Security Enjoy workflows Knowledge Base Twitter
Robust Extensibility Excellent Scalability Forum Facebook
Flexible Workflows Internationalisation Video
Design friendly Independent & protected Developers
Contact Us Privacy Policy Legal Notices Report Trademark Abuse
Plone Open Garden 2013 – #Plone #PLOG2013

8. Mockup Desktop
http://www.plone.com
PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
FEATURES STORIES PROVIDERS
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy Guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!

9. Top Bar – shared with Plone.org | change Country
http://www.plone.com
PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
FEATURES STORIES PROVIDERS
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy Guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!

10. Main Splash – Bind “Plone the Brand“ to Key-Messages
http://www.plone.com
PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
FEATURES STORIES PROVIDERS
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy Guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!

11. Vertical Market Tabs – One Story per Target Group
http://www.plone.com
PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
FEATURES STORIES PROVIDERS
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy Guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!

12. Story Slider – Strong Messages, Quotes & Images
http://www.plone.com
PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
FEATURES STORIES PROVIDERS
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy Guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!

13. PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
Dynamic Highlighting Checklist – Focus this... FEATURES STORIES PROVIDERS
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy Guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!
WHAT CAN PLONE DO FOR YOUR BUSSINES
Save and secure Scalable Url editing User managing
Work-flow ready Open-source Multi-media ready Newsletter
Social Intranet ERP fully integrable Add-on products
Easy content editor Search engine E-commerce 100% cool
PLONE BUSINESS STORIES

14. Strategy Guarantee
Video Selector – If you like it | take by take and take...
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!
WHAT CAN PLONE DO FOR YOUR BUSSINES
Save and secure Scalable Url editing User managing
Work-flow ready Open-source Multi-media ready Newsletter
Social Intranet ERP fully integrable Add-on products
Easy content editor Search engine E-commerce 100% cool
PLONE BUSINESS STORIES
Know the cool stories of real players using Plone.
DISCOVER MAGAZINE
Health system site finds cure
with Enfold
CLEVERSAFE.ORG
Developer Community Portal
OXFAM
Oxfam International Opt For Plone
CMS
BRAZILIAN GOVERMENT
International Conference on
Productivity and Quality Research
MORE STORIES
DO IT YOURSELF PROVIDERS
4.2
New collections
Diazo Theme More than 366 service
Get Plone HTML5 Support providers in 115 countries
What’s new / Roadmap / Older releases
DOWNLOAD WORLDWIDE

15. PLONE BUSINESS STORIES
Know the cool stories of real players using Plone.
Call to Action – Get it Yourself or Find some Service DISCOVER MAGAZINE
Health system site finds cure
with Enfold
CLEVERSAFE.ORG
Developer Community Portal
OXFAM
Oxfam International Opt For Plone
CMS
BRAZILIAN GOVERMENT
International Conference on
Productivity and Quality Research
MORE STORIES
DO IT YOURSELF PROVIDERS
4.2
New collections
Diazo Theme More than 366 service
Get Plone HTML5 Support providers in 115 countries
What’s new / Roadmap / Older releases
DOWNLOAD WORLDWIDE
What is Plone? Why using Plone? Support Community
Enterprise Grade CMS Complex organizations Suport Home Blog
Industrial Strenght Security Enjoy workflows Knowledge Base Twitter
Robust Extensibility Excellent Scalability Forum Facebook
Flexible Workflows Internationalisation Video
Design friendly Independent & protected Developers
Contact Us Privacy Policy Legal Notices Report Trademark Abuse

16. PLONE BUSINESS STORIES
Know the cool stories of real players using Plone.
The Footer – SEO friendly Linking all our Offers DISCOVER MAGAZINE
Health system site finds cure
with Enfold
CLEVERSAFE.ORG
Developer Community Portal
OXFAM
Oxfam International Opt For Plone
CMS
BRAZILIAN GOVERMENT
International Conference on
Productivity and Quality Research
MORE STORIES
DO IT YOURSELF PROVIDERS
4.2
New collections
Diazo Theme More than 366 service
Get Plone HTML5 Support providers in 115 countries
What’s new / Roadmap / Older releases
DOWNLOAD WORLDWIDE
What is Plone? Why using Plone? Support Community
Enterprise Grade CMS Complex organizations Suport Home Blog
Industrial Strenght Security Enjoy workflows Knowledge Base Twitter
Robust Extensibility Excellent Scalability Forum Facebook
Flexible Workflows Internationalisation Video
Design friendly Independent & protected Developers
Contact Us Privacy Policy Legal Notices Report Trademark Abuse

17. http://www.plone.com
PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
FEATURES STORIES PROVIDERS
Mockup Desktop
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy Guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!
WHAT CAN PLONE DO FOR YOUR BUSSINES
Save and secure Scalable Url editing User managing
Work-flow ready Open-source Multi-media ready Newsletter
Social Intranet ERP fully integrable Add-on products
Easy content editor Search engine E-commerce 100% cool
PLONE BUSINESS STORIES
Know the cool stories of real players using Plone.
DISCOVER MAGAZINE
Health system site finds cure
with Enfold
CLEVERSAFE.ORG
Developer Community Portal
OXFAM
Oxfam International Opt For Plone
CMS
BRAZILIAN GOVERMENT
International Conference on
Productivity and Quality Research
MORE STORIES
DO IT YOURSELF PROVIDERS
4.2
New collections
Diazo Theme More than 366 service
Get Plone HTML5 Support providers in 115 countries
What’s new / Roadmap / Older releases
DOWNLOAD WORLDWIDE
What is Plone? Why using Plone? Support Community
Enterprise Grade CMS Complex organizations Suport Home Blog
Industrial Strenght Security Enjoy workflows Knowledge Base Twitter
Robust Extensibility Excellent Scalability Forum Facebook
Flexible Workflows Internationalisation Video
Design friendly Independent & protected Developers
Contact Us Privacy Policy Legal Notices Report Trademark Abuse
Plone Open Garden 2013 – #Plone #PLOG2013

18. PLANET DEVELOPERS NETWORK CONTRIBUTE Country
FEATURES STORIES PROVIDERS
Mockup Tablet
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!
WHAT CAN PLONE DO FOR YOUR BUSSINES
Save and secure Scalable Url editing User managing
Work-flow ready Open-source Multi-media ready Newsletter
Social Intranet ERP fully integrable Add-on products
Easy content editor Search engine E-commerce 100% cool
PLONE BUSINESS STORIES
Know the cool stories of real players using Plone.
DISCOVER MAGAZINE
Health system site finds cure
with Enfold
CLEVERSAFE.ORG
Developer Community Portal
OXFAM
Oxfam International Opt For Plone
CMS
BRAZILIAN GOVERMENT
International Conference on
Productivity and Quality Research
MORE STORIES
PROVIDERS
WORLDWIDE
More than 366 service
providers in 115 countries
What is Plone? Why using Plone? Support Community
Enterprise Grade CMS Complex organizations Suport Home Blog
Industrial Strenght Security Enjoy workflows Knowledge Base Twitter
Robust Extensibility Excellent Scalability Forum Facebook
Flexible Workflows Internationalisation Video
Design friendly Independent & protected Developers
Contact Us Privacy Policy Legal Notices Report Trademark Abuse
Plone Open Garden 2013 – #Plone #PLOG2013

19. PLANET DEVELOPERS NETWORK CONTRIBUTE Country
Mockup Tablet
FEATURES STORIES PROVIDERS
START. GROW. IMPRESS
The CMS that gives Create from simple to complex
websites & web applications.
you peace of mind And because it is OpenSource it can
be freely customised.
GENERAL BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
PLONE IS THE SOLUTION THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!
WHAT CAN PLONE DO FOR YOUR BUSSINES
Save and secure Scalable Url editing User managing
Work-flow ready Open-source Multi-media ready Newsletter
Social Intranet ERP fully integrable Add-on products
Easy content editor Search engine E-commerce 100% cool
PLONE BUSINESS STORIES
Know the cool stories of real players using Plone.
DISCOVER MAGAZINE
Health system site finds cure
with Enfold
CLEVERSAFE.ORG
Developer Community Portal
OXFAM
Oxfam International Opt For Plone
CMS
BRAZILIAN GOVERMENT
International Conference on
Productivity and Quality Research
MORE STORIES
PROVIDERS
WORLDWIDE
More than 366 service
providers in 115 countries
What is Plone? Why using Plone? Support Community
Enterprise Grade CMS Complex organizations Suport Home Blog
Industrial Strenght Security Enjoy workflows Knowledge Base Twitter
Robust Extensibility Excellent Scalability Forum Facebook
Flexible Workflows Internationalisation Video
Design friendly Independent & protected Developers
Contact Us Privacy Policy Legal Notices Report Trademark Abuse
Plone Open Garden 2013 – #Plone #PLOG2013

20. Mockup Phone
Options
FEATURES STORIES PROVIDERS
The CMS that gives
you peace of mind
START. GROW. IMPRESS
Create from simple to complex websites & web applications.
And because it is OpenSource it can be freely customised.
PLONE IS THE SOLUTION
THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!
PLONE STORIES
Know the cool stories of real players using Plone.
MORE STORIES
PROVIDERS
Plone Open Garden 2013 – #Plone #PLOG2013

21. Options
FEATURES STORIES PROVIDERS
The CMS that gives
Mockup Phone
you peace of mind
START. GROW. IMPRESS
Create from simple to complex websites & web applications.
And because it is OpenSource it can be freely customised.
PLONE IS THE SOLUTION
THAT ADAPTS TO YOUR NEEDS
Business
Plone is your Growth
Strategy guarantee
With Plone, easlily manage and control your website and intranet content.
So.. forget about your web, and grow your business!
PLONE STORIES
Know the cool stories of real players using Plone.
MORE STORIES
PROVIDERS
Plone Open Garden 2013 – #Plone #PLOG2013

22. What we need from you:
• Input for amazing Stories
• Support the Implementation
• Help with Translation later
Plone Open Garden 2013 – #Plone #PLOG2013

23. Stories we feature first
• Smallish NGO
• Public facing European Institution
• Giant Intranet
Plone Open Garden 2013 – #Plone #PLOG2013

24. Smallish NGO
• Expected Provider: Paul Roeland
• Topic: ”Saving lives in Bangladesh ...”
Plone Open Garden 2013 – #Plone #PLOG2013

25. Public facing
European Institution
• Expected Provider: eea, enisa or osha
• Topic: ”Multilingual Content for wide
Audiences ...”
Plone Open Garden 2013 – #Plone #PLOG2013

26. Giant Intranet
• Expected Provider: Syslab
• Topic: ”Big Airlines Intranet ...”
Plone Open Garden 2013 – #Plone #PLOG2013

27. Engineering / Education
optional:
• Expected Provider: Philipp Litzenberger
• Topic: ”Using Plone as a Formula Student
Engineering Exchange Platform ...”
Plone Open Garden 2013 – #Plone #PLOG2013

28. Questions to ask,
stories to come...
• How did you find out Plone is the best solution for
your challenge?
• What was the greatest challenge you needed to
solve with Plone?
• Which feature or capability of the system and the
community has impressed you most?
Plone Open Garden 2013 – #Plone #PLOG2013

29. Effective Quotes...
"We found that Plone was the only system on the
market that met our requirements regarding security
record and scalability."
Daniel Grindelid, Swedwise SA, Sweden
(approved)
Plone Open Garden 2013 – #Plone #PLOG2013

30. Effective Quotes...
"Knowing that only an object database could
reflect engineering challenges during project growth I
searched for NoSQL systems. After one year we use it,
we found Plone has done an amazing job."
Philipp Litzenberger
engineer, project cofounder hawksracing.de
Plone Open Garden 2013 – #Plone #PLOG2013

31. Effective Quotes...
"We have been successful by improving quality and time to
deliver our data and information products. This was
possible thanks to Plone. We moved from traditional closed
and buried databases to a combination of easy experience
of the Plone CMS and linked open data based environment.
Analysis and visualisation is now at the fingertips of
everyone in the organization."
Antonio de Marinis, project lead web
European Environmental Agency , Copenhagen
Plone Open Garden 2013 – #Plone #PLOG2013

32. Effective Quotes...
"We are looking not just for singular features but for
continued positive experience of users, content
managers and developers using and evolving our CMS
Solutions."
Someone of your cutomers?
Plone Open Garden 2013 – #Plone #PLOG2013

33. HTML Preview
Search PLANET DEVELOPERS COMMUNITY CONTRIBUTE Country
‹ START. GROW. IMPRESS
›
get https://github.com/plone/
The CMS that gives Scale your webservices as you go along.
Benefit from the excellent experience
you peace of mind
of this highly involved community.
communications.plone.com.git GENERAL
EDUCATION
BUSINESS MEDIA INDUSTRY EDUCATION GOVERNMENT NGO INTRANET
Education
Plone is your key to complex challenges
‹ "Knowing that only an object database ›
could reflect engineering challenges during
project growth we searched for NoSQL systems.
After one year we use it, we found Plone
has done an amazing job."
Philipp Litzenberger | engineer
project cofounder hawksracing.de
WHAT CAN PONE DO FOR YOUR BUSSINES
Save and secure Scalable Url editing User managing
Work-flow ready Open-source Multimedia readt Newsletter
Social Intranet ERP fully integrable Add-on products
Easy content editor Search engine E-commerce 100% cool
PLONE BUSINESS STORIES
Plone Open Garden 2013 – #Plone #PLOG2013
Know the cool stories of real players using Plone

34. Join us!
provide your experience...
Plone Open Garden 2013 – #Plone #PLOG2013

35. Sprint Tasks
• Linking the mockup to content creation tasks
(Trello, Google Docs)
• Collecting and creating of minimum videos,
screencasts, screenshots, photos
• Create workflow for simple translation of
minimalistic content to national portals
Plone Open Garden 2013 – #Plone #PLOG2013

36. i ndustri al desi gn