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Crowdsourcing:
A Better Open
House
Thursday, August 8, 13
Bob Stewart
Community Evangelist
@activebob
Presenter
Idea Factory
You Guys and Gals
ActiveRain Community
@activerain
Thursday, August 8, 13
BeforeYou Decide
to Do the Open
House
A Few
Considerations
Thursday, August 8, 13
DoYou Really Want
to Do It?
http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses-
Laura Allen
Thursday, August 8, 13
Target an Area that
You Want to Do
Open Houses
http://activerain.com/blogsview/3798215/what-i-learned-my-first-year-doing-open-houses
Tammie White
Thursday, August 8, 13
Only Do Open
Houses That
Warrant Being Held
Open
http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses-
Laura Allen
Thursday, August 8, 13
When DoYou Want
to Hold the Open
House?
http://activerain.com/blogsview/3794165/bogun-realty-and-luxury-homes-open-house-extraordinaire-
Bandele Oguntomilade
Should it be the first time anyone
sees the house?
Thursday, August 8, 13
When DoYou Want
to Hold the Open
House?
http://activerain.com/blogsview/3794165/bogun-realty-and-luxury-homes-open-house-extraordinaire-
Bandele Oguntomilade
What is the best time and for how
long?
Thursday, August 8, 13
Make sure
the Sellers
are on Board
Thursday, August 8, 13
Find Someone to
HelpYou
http://activerain.com/blogsview/3772400/open-houses-are-not-just-for-realtors
George Souto
Thursday, August 8, 13
Prior to the Open
House
Thursday, August 8, 13
Consider the
Neighborhood
Open House
http://activerain.com/blogsview/3776785/a-baker-s-dozen-of-tips-for-holding-an-amazing-open-house
Nina Hollander
Thursday, August 8, 13
Know the Area
Preview other
listings
Know the Comps
http://activerain.com/blogsview/3776785/a-baker-s-dozen-of-tips-for-holding-an-amazing-open-house
Nina Hollander
Thursday, August 8, 13
Invite the Neighbors
About 3-7 homes are listed
within 90 days from any 250
homes in an area
http://activerain.com/blogsview/3798587/a-house-left-open-for-neighbors-
Praful Thakkar
Thursday, August 8, 13
Invite the Neighbors
Walk the neighborhood, or
call the neighbors
Send postcards
SpecialViewing Time for
Neighbors
http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them
Kathleen Daniels
Thursday, August 8, 13
Invite the Neighbors
Consider Making the
Invitation from the
Homeowner
http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them
Kathleen Daniels
Thursday, August 8, 13
Invite the Neighbors
Invite Others Likely to
WantYour House
http://activerain.com/blogsview/3771597/open-house-waste-of-time-or-most-productive-time-of-a-realtor-
Ritu Desai
Thursday, August 8, 13
Invite the Neighbors
LetYour Prospects in
that Price Range or
Area know about the
Open House
http://activerain.com/blogsview/3773073/open-houses-feast-or-famine-
Anita Clark
Thursday, August 8, 13
Invite the Neighbors
Use Reverse
Prospecting If your
MLS Provides It
http://activerain.com/blogsview/3771830/crowdsourcing-the-way-to-an-amazing-open-house
Paula McDaniel
Thursday, August 8, 13
Blast the Internet
Zillow,Trulia, REALTOR.com
MLS
Blogs, Facebook (Community Pages)
Craigslist, Backpage
Thursday, August 8, 13
Blast the Internet
Facebook Neighborhood
Groups
http://activerain.com/blogsview/3786422/driving-traffic-to-an-open-house
Chris Ann Cleland
Thursday, August 8, 13
Sign Rider on
For Sale Sign
In Advance
Thursday, August 8, 13
Other Signs Around
the Neighborhood
Prior to the day of
Open House
http://activerain.com/blogsview/3771509/open-houses-i-think-i-have-done-a-thousand
Debbie Reynolds
Thursday, August 8, 13
Get the Sellers to
Help
http://activerain.com/blogsview/3771509/open-houses-i-think-i-have-done-a-thousand
Debbie Reynolds
Thursday, August 8, 13
During the Open
House
Thursday, August 8, 13
Make sure all the
clutter is removed
and house is in
top shape for
showing
http://activerain.com/blogsview/3779507/successful-open-house
Caroline Gerardo
Thursday, August 8, 13
Signs, Signs....Everywhere
http://activerain.com/blogsview/3734206/the-one-tactic-i-use-to-ask-and-get-referrals-from-clients-is-
FrancineViola
Make them stand out
Thursday, August 8, 13
Engage yourVisitors
http://activerain.com/blogsview/3771509/open-houses-i-think-i-have-done-a-thousand
Debbie Reynolds
But Don’t Be a Stalker
Thursday, August 8, 13
What ShouldYou
Have to Give Them?
Thursday, August 8, 13
About This Home
Flyer
About This
Neighborhood Flyer
Nearby Listings
http://activerain.com/blogsview/3798577/my-open-house-strategy
Nancy Laswick
Thursday, August 8, 13
Comparables
http://activerain.com/blogsview/3796811/open-houses-my-thoughts
Helen and Larry Prier
Thursday, August 8, 13
Market Reports for
the Neighborhood
http://activerain.com/blogsview/3798577/my-open-house-strategy
Nancy Laswick
Thursday, August 8, 13
Something From the
Lender
http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them
Kathleen Daniels
Thursday, August 8, 13
Set the Scene
http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them
Kathleen Daniels
Cleaned up
Make it smell good
Make it bright
Thursday, August 8, 13
Get Their Information
http://activerain.com/blogsview/3781582/7-levels-of-open-house-prospecting
Richard and Beth Wittney
Guess the selling
Price Sheet
Home Survey
Offer Listing Search
Thursday, August 8, 13
Get Their Information
http://activerain.com/blogsview/3771947/the-super-bestest-open-house-tip-
Gene Riemenschneider
Use Cards Instead of
One Sheet
Consider an iPad
openhomepro.com
Thursday, August 8, 13
After the Open
House
Thursday, August 8, 13
Follow Up!
Within 24 Hours
Thursday, August 8, 13
TrackYour Results
http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses-
Laura Allen
every 75th person that
comes through the door
turns into a deal
Thursday, August 8, 13
Comments?
Thursday, August 8, 13

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Crowdsourced open houses