1. Mobile Marketing – Best Practices
13 Mobile Ad formats for a successful
mobile strategy in 2013

2. Mobile Marketing – Best Practices
1. Paid Downloads / Pay Per Download
Designed for premium users
Less tolerant to advertising or in-app purchases
Work fine for Apps in the gaming, entertainment, productivity, navigation & news
categories
2. In-App Advertising / Mobile Ads
Designed for heavy use
Revenue is based on number of user impressions and/or clicks
Work fine for gaming, news, chat & entertainment category apps
3. In-App Purchases or Subscriptions
Requires a very loyal following of users
Need to regularly add fresh content
Offers Additional purchasing privileges, badges or subscriptions inside the app
Work Fine for apps in the gaming, lifestyle & news categories
4. Sponsorships
Required an Ad or logo within your app
Offers a one-shot source of revenue

3. Mobile Marketing – Best Practices
5. Push Ads
Displayed in the notification tray (opt-in needed)
Generate high CTR
No accidental clicks
Not placed inside apps
Tagged with a permanent opt-out link with the name of the app which delivered the ad
Advertisers pay on a CPC basis
6. Icon Ads / Sponsored shortcuts
Placed on the home screen of an opted-in user’s device
Advertisers pay on a CPI basis for each icon installed
7. Dialog Ads
Displayed as a dialog box inside an app
A 1 sentence call-to-action with an OK & Cancel button
Advertisers pay on a CPC basis
8. SmartWall Ads
Displayed & optimized dynamically in real time with an SDK
Generate high CPM
Need a user action to stop/close it

4. Mobile Marketing – Best Practices
9. Offer Wall Ads
Designed for individual promotional
Placed in a single in-app interstitial
Can be selected by a user for participation
Advertisers pay on a CPC or CPA basis
10. Video Ads
Designed & efficient for a positive viewing experience with Wi-Fi or 4G connection
Need a high-quality video
Advertisers pay on a CPM basis
11. Rich Media Ads
Designed for rich experiences which are directly embedded in another app
A full landing page embedded inside an app with a fixed close button at the top
12. Full-Page Banner Ads
Displayed as an in-app interstitial to users with a fixed close button at the top
Advertisers pay on a CPC basis
13. AppWall Ads
Displayed within an app session
Generate high CTR & engagement