SlideShare una empresa de Scribd logo
1 de 18
Act-On Marketing Infrastructure Survey Results David Appelbaum CMO Act-On Software
Responses by Company Size (# of Employees)
Total Marketing Program Investment – all companies
Marketing Programs - 500 Employees
Marketing Programs - 250 Employees
Marketing Programs - 75 Employees
Marketing Programs - 25 Employees
Top Sales Contributors 500 Employees 250 Employees 75 Employees 25 Employees
Campaign Challenges: Resources needed to launch and manage a campaign
Dedicated Marketing Operations Resource
Campaign Management Tools 500 Employees 250 Employees 25 Employees 75 Employees
Campaign Management Satisfaction 250 Employees 500 Employees 25 Employees 75 Employees
Campaign Management Satisfaction – Consolidated
Survey Conclusions  Email Marketing still top channel Resource constraints top challenge Using multiple marketing tools most common Almost 50% dissatisfied with marketing tools  For all the talk about new technologies, tried-and-tested methods, tools and practices still most prevalent.
The Act-On Approach Providing Marketers the ‘Art and Science’ of Marketing. ,[object Object]
Easy to use graphical metrics and reporting for maximum campaign effectiveness
No reliance on IT for installation, management and support
Seamless integration with WebEx, Salesforce.com, Sugar, Jigsaw and more

Más contenido relacionado

Más de Act-On Software

Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014
Act-On Software
 
Target marketing improve email pic
Target marketing   improve email picTarget marketing   improve email pic
Target marketing improve email pic
Act-On Software
 
Brunch and Learn - Direct Marketing on a Shoestring Budget
Brunch and Learn - Direct Marketing on a Shoestring BudgetBrunch and Learn - Direct Marketing on a Shoestring Budget
Brunch and Learn - Direct Marketing on a Shoestring Budget
Act-On Software
 

Más de Act-On Software (20)

Segmentation in 3 Easy Steps
Segmentation in 3 Easy Steps Segmentation in 3 Easy Steps
Segmentation in 3 Easy Steps
 
The State of B2B Marketing: New Marketing Automation Stats for 2017
The State of B2B Marketing: New Marketing Automation Stats for 2017The State of B2B Marketing: New Marketing Automation Stats for 2017
The State of B2B Marketing: New Marketing Automation Stats for 2017
 
Why Content Marketers Should Be Making Unicorn Babies
Why Content Marketers Should Be Making Unicorn Babies Why Content Marketers Should Be Making Unicorn Babies
Why Content Marketers Should Be Making Unicorn Babies
 
How to Create a Successful Email Newsletter
How to Create a Successful Email Newsletter How to Create a Successful Email Newsletter
How to Create a Successful Email Newsletter
 
Marketing Quick Start Guide
Marketing Quick Start Guide Marketing Quick Start Guide
Marketing Quick Start Guide
 
INBOUND OR OUTBOUND? HOW ABOUT BOTH?
INBOUND OR OUTBOUND? HOW ABOUT BOTH?INBOUND OR OUTBOUND? HOW ABOUT BOTH?
INBOUND OR OUTBOUND? HOW ABOUT BOTH?
 
Marketing Automation Hacks: The Act-On Edition
Marketing Automation Hacks: The Act-On EditionMarketing Automation Hacks: The Act-On Edition
Marketing Automation Hacks: The Act-On Edition
 
Rethinking the Role of Marketing
Rethinking the Role of MarketingRethinking the Role of Marketing
Rethinking the Role of Marketing
 
Creating Killer Marketing Content
Creating Killer Marketing ContentCreating Killer Marketing Content
Creating Killer Marketing Content
 
Getting the Buy-In from the C-Suite
Getting the Buy-In from the C-SuiteGetting the Buy-In from the C-Suite
Getting the Buy-In from the C-Suite
 
SEO in 2014: Fact, Fiction, & Sensationalism
SEO in 2014: Fact, Fiction, & SensationalismSEO in 2014: Fact, Fiction, & Sensationalism
SEO in 2014: Fact, Fiction, & Sensationalism
 
What Sales Leaders Should REALLY Expect from Marketing Automation
What Sales Leaders Should REALLY Expect from Marketing AutomationWhat Sales Leaders Should REALLY Expect from Marketing Automation
What Sales Leaders Should REALLY Expect from Marketing Automation
 
Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014
 
Target marketing improve email pic
Target marketing   improve email picTarget marketing   improve email pic
Target marketing improve email pic
 
Creating Killer Marketing Content
Creating Killer Marketing ContentCreating Killer Marketing Content
Creating Killer Marketing Content
 
Getting Started with Lead Nurturing
Getting Started with Lead NurturingGetting Started with Lead Nurturing
Getting Started with Lead Nurturing
 
Preparing for Compliance: Canada's Anti-Spam Law (CASL)
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Preparing for Compliance: Canada's Anti-Spam Law (CASL)
Preparing for Compliance: Canada's Anti-Spam Law (CASL)
 
Who Is The Modern Customer? How Do They Want You to Talk to Them?
Who Is The Modern Customer? How Do They Want You to Talk to Them?Who Is The Modern Customer? How Do They Want You to Talk to Them?
Who Is The Modern Customer? How Do They Want You to Talk to Them?
 
Inactive Email Subscribers: Best Practices for Re-Engagement
Inactive Email Subscribers: Best Practices for Re-EngagementInactive Email Subscribers: Best Practices for Re-Engagement
Inactive Email Subscribers: Best Practices for Re-Engagement
 
Brunch and Learn - Direct Marketing on a Shoestring Budget
Brunch and Learn - Direct Marketing on a Shoestring BudgetBrunch and Learn - Direct Marketing on a Shoestring Budget
Brunch and Learn - Direct Marketing on a Shoestring Budget
 

Último

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 

Último (20)

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 

Act-On Marketing Survey - Results - July 14, 2011

Notas del editor

  1. NEED GRAPHIC W/O black behind it