1. The Secrets to Successful b2b
Email Marketing
Presented by:
Craig Rosenberg @funnelholic
Matt Heinz @heinzmarketing

2. Chat or Q/A
#Actonsoftware

3. Today’s Presenters
Matt Heinz Craig Rosenberg
President Funnelholic
Heinz Marketing @funnelholic
@heinzmarketing

4. 8 tips for successful email subject lines
1. Tease
2. Personalize
3. Be specific
4. Prioritize
5. Use Numbers
6. Watch your length
7. The “from” line should be from a
real person
8. Test
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5. Eight common email mistake (and how
to fix them)
1. Marketing doesn’t own the email
2. Under communication
3. Focusing only on the transaction
4. Not paying attention to timing
5. Making it a one-way street
6. No personality
7. Hard to read
8. Not enough resources
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6. 6 ways to re-energize a dormant list
1. Define “engaging” for you and the
recipient
2. Focus on the subject line
3. Write to them (not for you)
4. Tie to something THEY did
5. Make a request, make it specific,
and urgent
6. Don’t make it look like a
marketing email
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7. 6 commonly asked questions
1. When should I send emails?
2. Is context more important than permission?
3. Are email newsletters still effective?
4. How many offers should I include in my emails?
5. Is it “kosher” for me to buy a third-party list?
6. How can I be effective with mobile email?
What are yours? Follow us on Twitter:
Matt - @heinzmarketing
Craig - @funnelholic
#Actonsoftware

8. Ready to Learn More?
Sign up for a demo:
act-on.com
blog.actonsoftware.com
Can’t Wait?
Call our hotline at: 1 (877) 530-1555
Email us: sales@act-on.net