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2. EarthShare
 EarthShare is a nationwide network of the country's
most respected environmental and conservation
organizations and offers a simple way to care for our
health, water, air, land and wildlife
 EarthShare's program gives working people the
easiest and best opportunity to support
environmental stewardship through payroll
contributions at the workplace
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3. States with EarthShare:
 California
 Florida
 Georgia
 Illinois
 Michigan
 Mid-Atlantic (Washington DC, Maryland, Delaware, Virginia)
 Missouri
 New England
 New Jersey
 New York
 North Carolina
 Ohio
 Oregon
 Pennsylvania
 Texas
 Washington
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4. EarthShare of Georgia
 A nonprofit that raises funds through employee
giving for more than 60 environmental member
organizations dedicated to conserving and protecting
our air, land and water
 Sponsors annual Earth Day events that help connect
current and prospective businesses and their employees
to the work of our member groups
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5. Each EarthShare of Georgia
member:
 Is tax-exempt under 501(c)3 status
 Protects or conserves natural environment and
resources
 Is governed by an active governing body
 Affirms its fundraising and admin costs do not
exceed 25% (most under 10%)
 Affirms that contributed funds are used for stated
purpose(s)
 Prepares an annual report available to public
 Has been in existence for at least 3 years
 Is not a private or community foundation
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6. Environmental issues addressed by
member groups include:
 Air and water quality
 Preservation of forests, oceans, wildlife habitats
 Prevention of urban sprawl and promotion of
“smart growth”
 Adoption of pollution prevention strategies
 Promotion of energy conservation and clean
energy alternatives
 Education in the classroom and outdoors
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7. EarthShare of Georgia Member Groups
Georgia Members National Members
Atlanta Audubon Society
Atlanta Bicycle Coalition Arbor Day Foundation The Peregrine Fund
Beyond Pesticides/National Pesticide Action Network
Callaway Gardens Coalition Against the Misuse of Rails-to-Trails Conservancy
Captain Planet Foundation Pesticides Rainforest Alliance
Chattahoochee Nature Center Center for Health, Environment Rocky Mountain Institute
Elachee Nature Science Center and Justice Scenic America
Clean Water Fund The Student Conservation
Friends of the State Botanical Garden of Georgia
The Conservation Fund Association
Georgia Conservancy Conservation International Surfrider Foundation
Georgia ForestWatch Defenders of Wildlife Union of Concerned
Georgia Conservation Voters Education Fund Earth Day Network Scientists
Georgia Organics Earthjustice U.S. PIRG Education Fund
Environment America Research and The Wilderness Society
Georgia Ornithological Society
Policy Center Wildlife Conservation Society
Georgia Wildlife Federation Environmental and Energy Study World Wildlife Fund
GreenLaw Institute
Macon Museum of Arts and Sciences Environmental Defense
The Nature Conservancy, Georgia Chapter Environmental Law Institute
Friends of the Earth
Oxbow Meadows Environmental Center
Izaak Walton League of America
Park Pride The Jane Good all Institute for
Reynolds Nature Preserve Wildlife Research, Education, and
Sierra Club Foundation Conservation
Southern Alliance for Clean Energy Land Trust Alliance
National Audubon Society
Southface Energy Institute
National Fish and Wildlife
Trees Atlanta Foundation
Trout Unlimited, Georgia Council National Parks Conservation
The Trust for Public Land Association
Upper Chattahoochee Riverkeeper National Wildlife Federation
Natural Resources Defense Council
Wilderness Southeast Ocean Conservancy
Oceana
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8. Trees Atlanta:
 Has been a member since 1995
 Has received $280,000 through ESGA; average in
recent years is $20 – 25K/year
 Participates in every event available throughout the
year
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9. Employee Giving Campaigns
Georgia Private:
Georgia Public:
Acuity Brands
Agnes Scott College Combined Federal Campaign
Allstate Atlanta Public Schools
Arnall Golden Gregory Atlanta Regional Commission
Baker, Donelson, Bearman ,Caldwell & Berkowitz, PC Clayton County
Blue Cross Blue Shield of Georgia City of Atlanta
Booz Allen Hamilton City of Decatur
CH2M Hill City of East Point
Cox Enterprises, Inc. Fulton County
Ecos Environmental Design Gwinnett County
Emory University MARTA
Federal Home Loan Bank of Atlanta State of Georgia & University System
HOK
InterfaceFLOR
Kaiser Permanente
Keane, Inc.
Life University
Lord, Aeck & Sargent
The Lovett School
Morris, Manning & Martin LLP
Natural Body Spa & Shoppe
Oglethorpe University
Paul Hastings, Janofsky & Walker
REI
Rosser International
Seyfarth Shaw
Siemens Energy & Automation
Silverman Construction Program Management
Turner Broadcasting System
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10. Employee Giving Campaigns
National Partners Hewlett-Packard
Hill Holiday
(partial listing) Honest Tea Inc
Accenture Hospira
Allscripts International Monetary Fund
JPMorgan Chase & Co.
Amazon.com Lawrence Livermore Lab
American Airlines LexisNexis Group
American Express MacArthur Foundation
Ameriprise Financial, Inc. Metropolitan Museum of Art
Michigan State University
Ashland Inc. Microsoft Corporation
AT&T Corp. Millennium Pharmaceuticals
Aveda Mohegan Sun
Bass Pro Shops The New York Times Co.
Norm Thompson Outfitters
Belk Northeast Utilities
Billabong Papyrus
BNIM Architects Patagonia
The Boston Globe Phillips-Van Heusen
Regence Blueshield
Capitol National Bancorp Rust-Oleum
CH2M Hill Serco
Chiquita Brands International Southern CA Edison
Computer Sciences Corp St. Louis Zoo
Stanford University
Compuware Corp Thomson Reuters
Corporate Executive Board Toyota Motor Sales
DDB Needham – Chicago Tufts University
Dell Computer Underwriters Laboratory
United Airlines
Del Monte UnitedHealth Group
DraftFCB - Chicago University of Chicago
Entercom Walmart
Gannett WellPoint
West Marine
Gen Corp Weston Solutions
Green Mountain Energy Whiteford, Taylor & Preston
Harvard University Worldspan
HBO The World Bank
Zurich Insurance
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11. Marketing Material
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12. Important information for campaign events
 Knowledge of EarthShare of Georgia
 The issues being addressed
 Your organization’s successes
 Contributors can designate their gift to
EarthShare of Georgia, one or more specific
organizations in Georgia, or nationally
 Contributions can be made through payroll
deduction or single gift
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13. ESGA Member Group Value Propositions
For every $180 Trees Atlanta receives from EarthShare
of Georgia , Trees Atlanta is able to plant one shade
tree in a community where it is needed most and
maintain the tree for 2 years. Each tree planted by
Trees Atlanta provides more than $57,000 in benefits
over a 50-year period.
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14. How to increase designated pledges
 Gain access to new workplaces
 Volunteer to attend campaign event(s)
 Have brochures and campaign giveaways branded
with your organization name
 Make contact with your “friends” inside a campaign
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15. EarthShare of Georgia Undesignated Funds
 All undesignated contributions to EarthShare
of Georgia are allocated in the following way:
 60% distributed equally to Georgia member
groups
 40% distributed to national member groups
 Earth Share of Georgia retains 17% of total
before distribution
 Local member groups receive 83% of
designated contributions
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16. Campaign Results
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17. Campaign Results
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18. From Trees Atlanta’s perspective, this is a
very positive relationship
Benefits Things to Consider
Quarterly $!!! Paperwork and documentation
requirements
Exposure to broader audience Overhead taken out of donations
Linkage to similar non-profits Time commitment
Participation at Earth Day events
The more you put into it, the more
you get out of it!
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