Imperative, Opportunities & Results. Presented by Tim Suther, chief marketing & strategy officer at Acxiom.

1. CRAFTING OPPORTUNITY
FROM DIGITAL DISRUPTION…
IMPERATIVES, OPPORTUNITIES & RESULTS
TIM SUTHER
CHIEF MARKETING & STRATEGY OFFICER, ACXIOM
@TIMSUTHER
ANTHONY PRICE
VP OF DIGITAL AND RELATIONSHIP MARKETING, MICHAELS STORES
@ANTHONYTPRICE
FORRESTER E-BUSINESS FORUM, OCTOBER 2012
®

2. The defining issue for all marketers…
how to engage empowered consumers
2

3. Focus on the channel of me
3

4. Marketers have yet to see full value of data
4

5. How do you get there first?

6. IMPERATIVE:
YOUR MULTIDIMENSIONAL INSIGHT
Treat customer insight as an enterprise asset
6

7. IMPERATIVE:
INSIDE OUT
Invest proportional to customer value
7

8. IMPERATIVE:
OUTSIDE IN
Apply digital insights across the enterprise
8

9. IMPERATIVE:
INTERSECTION OF INSIGHTS
Marketer customer insight
+
media contextual insight
=
maximum value
9

10. IMPERATIVE:
TRUST
Do for customers
10

11. THESE IMPERATIVES CREATE OPPORTUNITY:
>Marketing ROI: + 15-30%
>Customer profitability: + 10-15%
>Pricing power: + 5-7%
11

12. THANK YOU.
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Learn more:
acxiom.com/ebiz
© 2012 Acxiom Corporation. All Rights Reserved.