This document outlines an agenda for a LinkedIn training session. The agenda includes: introductions and icebreakers, an overview of LinkedIn and why it's useful, two sessions on completing a LinkedIn profile to 100%, an open Q&A forum, and closing. Key points covered are how to establish a professional presence on LinkedIn, leverage connections to find opportunities, and optimize a profile for networking success through a compelling headline, recommendations, and other profile elements.

1. Alex Atkinson

2. • Alex Atkinson – CALAD media
• Introductions: Who you are
Brief about your company
How often do you use LinkedIn?
What do you want from today?
• Agenda 09.00 – 09.30 Open Networking
09.30 – 09.45 Cover agenda/Icebreaker
09.45 – 10.15 Overview of LinkedIN
10.15 - 11.00 Getting profile to 100%
11.00 – 11.10 Tea/coffee/smoke break
11.10 - 12.00 Get profile to 100% part 2
12.00 – 12.30 Open forum Q & A
12.30 Close

3. Icebreaker
You have 30 seconds to do the following:
Starting from left to right, how long has your business
been trading……….
i.e left hand side shortest period to the right hand side
the longest and most established.
Introductions
• Who you are
• Brief about your company
• How often do you use LinkedIn
• Post it – What ONE thing do you want covered
here today

4. LinkedIn – What is LinkedIn & why should I use it?
LinkedIn is THE largest professional social network
with around 160 million registered users, which is
growing daily with a highly targeted audience of
business professionals.
If you are in the B2B sector and you do not have a
powerful LinkedIn presence, you are almost
DEFINITELY missing out on valuable opportunities to
connect and grow YOUR business.

5. LinkedIn – Getting started
Leveraging the power of LinkedIn begins with a solid
professional profile & presence.
As a professional how do you stand out from the
LinkedIn crowd?
How are you different to your competitors?
What is YOUR LinkedIn USP?
What will make your profile visitors want to learn more
about YOU and YOUR company?

6. LinkedIn
“you must first establish a solid foundation in order to
begin building your influence…”
The result COULD be…. to generate
introductions, referrals & valuable business
opportunities.

7. LinkedIn – Complete your LinkedIn profile 100%
LinkedIn suggests having a completed profile gives you a
40% greater chance for networking success. They
(LinkedIn) make it easy to understand HOW to achieve that
100% completion.

8. LinkedIn – Top tips to complete your profile
1. Upload a professional image
2. Create a compelling headline
3. List your current position & at least 2 past positions
4. Complete the “summary” section of your profile
5. Complete the “specialities” section of your profile
6. Give recommendations FIRST – you need at least 3
recommendations to label your profile COMPLETE
7. Complete the Interests & Groups/Associations section
8. Edit your Public LinkedIn URL, this will help you get
found on the major search engines i.e Google
9. Customise your website listings – up to 3 can be listed
10. Include links to Twitter/Facebook /your Blog

9. LinkedIn – Applications & more
1. Slideshare – video/presentations displayed
2. Reading list by Amazon
3. Travel & events – showcase your schedule/activity
4. Wordpress or Blog link – pull your blog posts here
5. Polls – Conduct your own market research
“ LinkedIn helps you find valuable people & informs you
of the MUTUAL connections you have with them”

10. LinkedIn – What else can you do to improve your presence?
• Great resources on the site: http://learn.linkedin.com/
• Update your skills & expertise (currently in beta stage)
• Upgrade your basic account to a paid account

11. Questions
&
Answers

12. Thank you
for your time & input
Alex Atkinson