60 Projects at a Time Marketing Process
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Part 2 of a case study on marketing resource management software which covers a case study and detailed processes which produce results.
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60 Projects at a Time Marketing Process
- 1. getting results: 60 projects at a time Deborah Colby VP, Marketing & Business Development October 2008
- 3. marketing structure VP Marketing Marketing Director Sr. Marketing Specialist Communications Specialist Graphic Designer Marketing Coordinator Marketing Agency
- 4. integrated marketing communications core purpose statement We will be a member-centric, performance-driven business unit that delivers value to the organization by: Acquiring new members Retaining existing members Increasing member loyalty Not where we were three years ago
- 5. three years ago Strategy Change Service Provider VP Marketing Marketing Director Marketing Coordinator Marketing Coordinator Marketing Coordinator Marketing Coordinator Graphic Designer Graphic Designer
- 10. phase one steps
- 12. phase two steps
- 16. phase four steps
- 18. phase five steps
- 20. phase six steps
- 24. questions Deborah Colby Vice President Marketing and Business Development First Tech Credit Union 503.350.4505 [email_address]
Notas del editor
- Not always been this way. Three years ago, we were a service provider within the company. Company wanted marketing to be a strategic driver in the company’s overall business strategy