A perfect homepage of a website contains all the mentioned key ingredients, enticing visitors to explore it further.

1. What you need to have on your E-Commerce
Landing Page
A perfect homepage of a website contains all the mentioned key ingredients, enticing
visitors to explore it further.
A visitor, who lands on your website accidently or randomly, may not always land directly on
the ‘Home page’ but still the first page, is considered the face of your website. Even if a
customer lands on a page other than your homepage and finds it interesting, there are chances
that he/she would visit your website’s main page to get detailed information about your business,
product or your website. The businesses, which are recognized on the international level, have
stronger website and customers visit these e-stores just by typing their proper URL that directly
opens up a homepage.
Therefore, every business needs to make its landing page attractive, user-friendly and easy to
navigate so that it could entice a visitor to further explore it. Here is what entrepreneurs need to
have on their homepages.
1. An Effective Call-to-Action (CTA)
A landing page without a Call-to-Action (CTA) is incomplete because in its absence, you may be
missing out opportunities of generating more leads and conversions. With a CTA, an online
business can easily collect visitors’ contact info (including name, email addresses, phone
numbers and some other details. Even you can get to know about your visitors’ concerns and
preferences as using this information you can make your online services exactly up to the mark.
After collecting the leads, you can make a follow up call or contact to generate sales whenever,
you want.
For creating an effective CTA, you need to have an image, button, text and even some provide a
video that is linked with a page leading to an offer. Taking the edge of a CTA, entrepreneurs can
get attention of their customers to convince them to further learn about their products or
services.
2. Live Chat Software
The next important thing is ‘live chat service’, which not only needs to be there on the
homepage but on every page of a website. Without this chat software an online business may
miss hundreds of opportunities of generating sales. For its numerous functions and high usability
for online businesses, the chat application is now considered a ‘must-have’ part of e-commerce
websites. This is also considered a style-statement of an e-commerce website because customers
usually prefer to visit and explore the websites with this online chat facility as it helps them
getting immediate, real-time and personalized assistance anytime they need.

2. 3. Links of Other Pages of the Website
Make sure your website provides the proper links of next pages in an appropriate sequence so
that a customer could smoothly visit from one page to another. Along with this, there is a need to
make sure either navigation speed of your website is good enough to allow a visitor to easily
jump from one to another.
4. The Name/Logo of Your Company
Name, logo and message of your company or organization should be clearly mentioned on the
first page in a unique way so that it could differentiate your website from the rest of your
competitors.
5. Proper Arrangement of Bars
Check if the all the tabs and bars are organized in a proper order and are visible to every visitor
landing on the home page. You need to arrange the bars in a way that these could give an outline
of the rest of the pages on your website and customer could easily click on the category they
want to explore.
6. Contact Details
Although, usually the websites have separate ‘Contact Us Page’ but still depending upon the type
of your business, you need to mention the brief detail on your first page.
A perfect homepage of a website contains all the above mentioned key ingredients, enticing
visitors to explore it further.
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commerce-landing-p