Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to use most effective online channels to reach customers in China during his presentation at Adams-D&B Seminar on 20110506. The Chinese market is huge, it is important for us to grasp the opportunities to use most relevant channels.

1. Overview of e-Marketing Landscape in China Matthew Kwan Principal Consultant Adams Company Limited May 2011 Copyright © 2011. Adams Company Limited. All rights reserved. 1

2. Copyright © 2011. Adams Company Limited. All rights reserved. 2 About AdamsA marketing consulting company e-Marketing is one of our greatest strengths as we have extensive partner network providing most comprehensive services covering most e-Marketing channels available. Search Engine Marketing Search Engine Optimization e-Mails Display Banner Ad. Social Media

3. Social Media MarketingDesign, Create, Manage, Excel Viral Effects Social Network Copyright © 2011. Adams Company Limited. All rights reserved. 3

4. Online PR Agency (SEO)Awareness, Online Presence, Media Management Copyright © 2011. Adams Company Limited. All rights reserved. *All names & brands are property of their respective owners 4

5. Search Engine Marketing (SEM)Better Performance & Budget Management Around the World Copyright © 2011. Adams Company Limited. All rights reserved. 5 *All names & brands are property of their respective owners

6. Copyright © 2011. Adams Company Limited. All rights reserved. 6 e-Mail Campaigns Full Range of Customers, 15%+ Open Rate, Result Oriented with impressive ROI ! *All names & brands are property of their respective owners

7. Copyright © 2011. Adams Company Limited. All rights reserved. 7

8. Targeted & Location Based SMS Copyright © 2011. Adams Company Limited. All rights reserved. 8 Age, Sex Phone Bill $ Area, Street Shopping Mall International Roaming Devices OS

9. Mobile Coupons & Augmented Reality Copyright © 2011 Adams Company Limited. All rights reserved. 9

10. Copyright © 2011. Adams Company Limited. All rights reserved. 10 Adams Integrated Strategy Social Network Search Engine (SEO) & (SEM) *All names & brands are property of their respective owners

11. Copyright © 2011. Adams Company Limited. All rights reserved. 11 Reaching Customers in China

12. Copyright © 2011. Adams Company Limited. All rights reserved. 12 Worldwide Internet Users 1.9B in June 2010

13. China is Largest Internet Country in the World (0.45B of 1.9B users) Copyright © 2011. Adams Company Limited. All rights reserved. 13 Internet Users 1.9B 全球共19億網民中國佔4.5億!* *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf

14. Internet Usage/Coverage % By Provinces Copyright © 2011. Adams Company Limited. All rights reserved. 14 Over 34.3% 28.7% - 34.3% Less than 28.7% *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf

15. Internet User Age Distribution Age 10 to 39 are the mass of population. 44% 56% Male Female Below 10 Below 10 10 - 19 20 - 29 40 - 49 30 - 39 50 - 59 Over 60 *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf

16. Copyright © 2011. Adams Company Limited. All rights reserved. 16 2010 Internet Purchase 185M+ Buyers Total RMB 498B Source: http://news.xinhuanet.com/it/2011-05/04/c_121377366.htm

17. TaoBoa is 70% of the Market Copyright © 2011 Adams Company Limited. All rights reserved. 17 Source: http://news.xinhuanet.com/it/2011-05/04/c_121377366.htm

18. Top 10 websites in Hong Kong & China Yahoo! Facebook Google.com.hk YouTube Google.com Baidu.com Discuss.com.hk Windows Live.com Next Media.com Uwants.com 18 Copyright © 2011. Adams Company Limited. All rights reserved. Baidu.com QQ.com Sina.com.cn Taobao.com Google.com.hk 163.com Google.com Sohu.com Youku.com Soso.com Alexa Ranking as of 2011.05.06 *All names & brands are property of their respective owners

19. Social Media Networks in China… Social Applications Networks *All names & brands are property of their respective owners 19 Copyright © 2011. Adams Company Limited. All rights reserved.

20. Copyright © 2011. Adams Company Limited. All rights reserved. 20 1st Social Network in the World listed on NYSE on May 4 with highest US$21.93. Raised US$743.4 million

21. Copyright © 2011. Adams Company Limited. All rights reserved. 21 Tourists from China are overflowing!

22. Copyright © 2011. Adams Company Limited. All rights reserved. 22 Shanghai Family spent HK$1Million in 2 days in HK during Labour Day Holiday!

23. Which customers are you targeting? Copyright © 2011. Adams Company Limited. All rights reserved. 23

24. Websites featuring HK to Chinese Tourists…

25. Coupons & Group Purchase (Send with Visa!!)1 Day Purchase Tour to Hong Kong for HK$150??

26. Adams Business PartnerLargest Search Engine in China 百度搜尋 Search Marketing 品牌專區 Brand Area 網盟廣告 Affiliate Network

27. Copyright © 2011. Adams Company Limited. All rights reserved. 27

28. Copyright © 2011. Adams Company Limited. All rights reserved. 28

29. Copyright © 2011. Adams Company Limited. All rights reserved. 29

30. Adams Business PartnerOne of the World Largest Customer DB Co. Copyright © 2011. Adams Company Limited. All rights reserved. 30

31. Adams Business PartnerChina Post Authorized Partner in HK Sending Direct Mailing to China address with FilterCriteria:1. Living Address / Building / Street / Area2. Bank Deposit over RMB…..3. User Job Title4. With Car or not, the car value over RMB…5. Education Level Copyright © 2011. Adams Company Limited. All rights reserved. 31

32. Over 10,000 Affiliated Websites in Greater China for Cost Per Sales Marketing Copyright © 2011. Adams Company Limited. All rights reserved. 32

33. Online Payment Gateways80% people do not have credit cards!! Copyright © 2011. Adams Company Limited. All rights reserved. 33

34. Summary & Call to Actions Huge China Market is waiting for your action Open your Baidu account today, daily spending as low as RMB50 Increase your online presence in China through Baidu free products Plan your targeted campaign using the most effective channels to filter your customers Copyright © 2011. Adams Company Limited. All rights reserved. 34

35. Copyright © 2011. Adams Company Limited. All rights reserved. 35 Thank You!Enquiries+852 2723 9977 admin@adamshk.comFor more details, please visitwww.adamshk.comwww.twitter.com/adams_hkblog.adamhk.come-campaign.blogspot.comfacebook.com/adams.news