Adaptive Marketing's CEO presented at the PM conclave hosted by IIM Bangalore on the topic of "How Product Managers can go from Good to Great". Ten practical tips that every Product Manager should employ as they become efficient in what they do.

1. Product Management :: Good to Great Pinkesh Shah, CISSP CEO Adaptive Marketing 1

2. 10. Hear, Listen, Interpret, Productize 2 “If we had asked the public what they wanted, they would have said faster horses.” – Henry Ford

3. 9. Its not about you 3 Discovering market problems and then confirming them with potential buyers is the first step of value research. Figuring out how to make money with it is more important than what you think.

4. 8. Gut Decision to Guided Decision 4 Not following rigorous market research practices results in random decisions

7. 5. Adapt from busy to productive 7 Working hard is good, working smart is better Learn to say NO Multiple stakeholder management across border is a special challenge for India PMs

8. 4. Prioritize and Adapt! 8 Trying to negotiate putting 10 kg potatoes in a 5 kg capacity bag is NOT a desired soft skill Adding is easy, adapting is hard! Engineering view of PM’s product requirements

9. 3. Be the Quality champion 9 Championing usability is no longer “extra credit” Gone are the days when brand power overrides total user experience

10. 2. Keep your cool 10 Turn “kitchen sink” into power axle Learn and navigate your organization, peers, stake holders Manage everyone even when on one reports into you!

11. 1. Act Execute like a CEO 11 Balance of Passion, Persuasion & Positivity Practice being a product CEO before you become a company CEO (highly likely!)

12. My Coordinates www.adaptivemarketing.in pshah@adaptivemarketing.in Costa Coffee, Koramangala, Bangalore Thank you! 12