Productizing Innovation From a Startup View

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Pinkesh Shah

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Idea Product I have this great IDEA ! Nobody ‘else’ has done this ! Differentiate Position

Oh, OK Validation All my friends / colleagues think this is a great product We are in ‘testing /free use’ stage Deploy in PROD Pay real money

Requirement Feature We are ‘gathering requirements’ We are meeting different customers Find real pain Be the need

Prioritize Focus on a SINGLE metric for success If you cannot grab attention in < 1 min DROP IT Easy to Sell Easy to Buy

Localize Markets react differently – find your niche Price, Collection Packaging / Bundle Perception Of Need Real Need

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