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Saving Time. Maximizing Return.




                                  Copyright 2010 ADCIEO
Agenda




                                  Copyright 2010 ADCIEO
o  What is Social Media
o  Connecting & Being Connected
o  Non Profits Logging On
Social Media




Copyright 2010 ADCIEO
  Social Media is any
   platform from which
   users connect and
   interact.
  Examples: Facebook,
   MySpace, LinkedIn,
   Twitter, to name a few.




                             Copyright 2010 ADCIEO
  Facebook  is a social networking site that
   anyone with a valid email can join.
  Global
  Personal pages
  Fan pages
  Reach out
  Learn your audience




                                                Copyright 2010 ADCIEO
  Engage
  What
      percentage of people 35-54 use
 Facebook?




                                       Copyright 2010 ADCIEO
Online	
  Adults	
  
Sex	
  
Men	
                                42.50%	
  
Women	
                              57.50%	
  
                                                  • Gender
Age	
  
0-­‐17	
                             10.00%	
  
                                                  • Age
18-­‐24	
                            26.00%	
     • Education
25-­‐34	
                            26.00%	
     • Income
35-­‐54	
                            31.00%	
  
55+	
                                10.00%	
  
EducaCon	
  
Less	
  than	
  high	
  school	
     33.30%	
  
High	
  school	
  diploma	
          40.40%	
  
Some	
  college	
                    4.90%	
  
College	
  graduate	
                21.40%	
  




                                                                Copyright 2010 ADCIEO
Household	
  Income	
  
Less	
  than	
  $30,000	
            45%	
  
$30,000-­‐$49,999	
                  38%	
  
$50,000-­‐$74,999	
                  30%	
  
$75,000	
  or	
  more	
              31%	
  
  A micro blog that allows users to
   update their status and share links.
  Exploding!
  140 characters
  Follow and be followed
  Be fresh
  Relevant topics




                                          Copyright 2010 ADCIEO
  Professionals and College Students
  Create Lists
  Doyou think Twitter users are high school
 or college graduates?




                                               Copyright 2010 ADCIEO
Online	
  Adults	
  
Sex	
  
Men	
                                17.00%	
  
Women	
                              21.00%	
     • Gender
Age	
                                             • Age
18-­‐29	
                            33.00%	
     • Education
30-­‐49	
                            22.00%	
  
                                                  • Income
50-­‐64	
                            9.00%	
  
65+	
                                4.00%	
  
EducaCon	
  
Less	
  than	
  high	
  school	
     18.00%	
  
High	
  school	
  diploma	
          17.00%	
  
Some	
  college	
                    21.00%	
  
College	
  graduate	
                21.00%	
  




                                                                Copyright 2010 ADCIEO
Household	
  Income	
  
Less	
  than	
  $30,000	
            22%	
  
$30,000-­‐$49,999	
                  21%	
  
$50,000-­‐$74,999	
                  20%	
  
$75,000	
  or	
  more	
              20%	
  
  A  social networking
   allowing users to create
   a custom profile and
   connect.
  Is not dead!
  70 million+ users
  Totally Customizable
  Beware of Spamming




                              Copyright 2010 ADCIEO
  Group Page
  Are
     you more likely to find men or women
 using MySpace?




                                            Copyright 2010 ADCIEO
Online	
  Adults	
  
Sex	
  
Men	
                                58.00%	
  
Women	
                              42.00%	
     • Gender
Age	
  
                                                  • Age
0-­‐17	
                             30.00%	
  
                                                  • Education
18-­‐34	
                            44.00%	
  
                                                  • Income
35-­‐49	
                            14.00%	
  
50+	
                                8.00%	
  
EducaCon	
  
Less	
  than	
  high	
  school	
     21.00%	
  
High	
  school	
  diploma	
          31.00%	
  
Some	
  college	
                    38.00%	
  
College	
  graduate	
                9.00%	
  




                                                                Copyright 2010 ADCIEO
Household	
  Income	
  
Less	
  than	
  $30,000	
            17%	
  
$30,000-­‐$49,999	
                  33%	
  
$50,000-­‐$74,999	
                  30%	
  
$75,000	
  or	
  more	
              19%	
  
  Sites like Facebook and MySpace have
   millions of users logging on everyday.
  Professionals, customers, and donors look for
   organizations that are relevant to them.

    Out of 879 people polled in the New England
     area, how many would you guess use the
     internet at least once a day to access a social
     networking site?




                                                       Copyright 2010 ADCIEO
Copyright 2010 ADCIEO
Out of 879 people, 541 use the internet at least once a day
to access a social networking site.
Copyright 2010 ADCIEO
Connecting & Being Connected
  Why add you?
  Why do it now?
  Who is telling them to do this?
  What will their efforts do?




                                     Copyright 2010 ADCIEO
  Pick social networks wisely.
  Plan to be active.
  Connect users to your website.
  Experiment with new ideas.




            +                =




                                    Copyright 2010 ADCIEO
  Use  provided tools
  Location
  Outside the norm
  Profiles and Fan Pages
  Interact
  RSS Feeds
  Similar Pages
  Relevant Content




                            Copyright 2010 ADCIEO
    Gap is a great example of a well planned Facebook
      campaign. With more than 1,000,000 followers they are
      doing something right!

 Fans are not                                                                           A free style
only told about                                                                          guide and
   sales, but                                                                           behind-the-
 what’s going                                                                          scenes videos
   on in the                                                                             make the
company and                                                                             organization
      are                                                                                 feel less
encouraged to                                                                          corporate and
      post                                                                             more relatable.
  comments.




                                                                                                         Copyright 2010 ADCIEO
         A fun custom application that allows users to get an interactive look at the jeans
                                     currently being offered.
    Kmart is a large company with many loyal shoppers.
    The page is not interactive.
    Some video, mostly commercials.
    More focused on the employees than outside visitors.




                                                            Copyright 2010 ADCIEO
    Most updates are about upcoming sales.
    Where is the personalization?
  Community
  Be  inclusive
  Initiatives
  Events
  Your users
  Resources




                   Copyright 2010 ADCIEO
  Something   to share
  RT (Re-Tweeting)
  Avoid repetition
  Founding story
  Inspiring facts
  A real glimpse
  Include employees
  Multiple POV’s




                          Copyright 2010 ADCIEO
  Web   Address
  Profile/Site
  One and the same
  Movement




                      Copyright 2010 ADCIEO
Page Branding




                    Profile Badge
                    Website Links
Profile Badge       Effective branding
                    Constant Interaction
                    Fresh Content




                                            Copyright 2010 ADCIEO
  Sittingback
  Always online
  Be there
  Gratitude
  Personalize
  Show it




                   Copyright 2010 ADCIEO
Copyright 2010 ADCIEO
Organizations Logging On
  Online programs
  Connecting - Focus
  ‘Donate’
  Interact
  Human




                        Copyright 2010 ADCIEO
  Gathering
  Updates
  Encourage  users
  Remind them
  Incentives




                      Copyright 2010 ADCIEO
  Create
  Networks
  Recycle
  Share   tools
  Cost/Time effective
  Infinite reach




                         Copyright 2010 ADCIEO
    Any message that is
     forwarded             Statistics
    Most successful           44% of large retailers offer
                                send-to-friend functions. –
     method                     Email Experience Council
    Brand Awareness           89% of email users actively
                                share content. – Sharpe
    Simple ideas               Partners
                               15% of Americans describe
                                themselves as addicted to
                                email. – AOL
                               59% of people with cellular
                                phones use them to check




                                                               Copyright 2010 ADCIEO
                                email. - AOL
    Provide a detailed organization summary.
    Import your blog to the Notes tab – it’s easy!
    Set the profile picture to your organization’s logo.
    Invite employees to become fans and join in the
     conversation.
    Plan for the future – utilize fan pages (fewer
     limits)
    Will you want to create an app?
    Reach out to similar pages.
     Add links to all your social platforms and home




                                                            Copyright 2010 ADCIEO
 
     site.
Support for any/all stages of your social media strategy.


                                       Initial setup
                                       Guidance and support for
                                        existing pages.
                                       Enhancement of existing
                                        pages.
                                       Application Development
                                       Email Campaigns
                                       Text message fundraising




                                                                   Copyright 2010 ADCIEO
Presented By: Brian Winters
  brian.winters@adcieo.com




                              Copyright 2010 ADCIEO

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Social media saving time. maximizing return.

  • 1. Saving Time. Maximizing Return. Copyright 2010 ADCIEO
  • 2. Agenda Copyright 2010 ADCIEO o  What is Social Media o  Connecting & Being Connected o  Non Profits Logging On
  • 4.   Social Media is any platform from which users connect and interact.   Examples: Facebook, MySpace, LinkedIn, Twitter, to name a few. Copyright 2010 ADCIEO
  • 5.   Facebook is a social networking site that anyone with a valid email can join.   Global   Personal pages   Fan pages   Reach out   Learn your audience Copyright 2010 ADCIEO   Engage
  • 6.   What percentage of people 35-54 use Facebook? Copyright 2010 ADCIEO
  • 7. Online  Adults   Sex   Men   42.50%   Women   57.50%   • Gender Age   0-­‐17   10.00%   • Age 18-­‐24   26.00%   • Education 25-­‐34   26.00%   • Income 35-­‐54   31.00%   55+   10.00%   EducaCon   Less  than  high  school   33.30%   High  school  diploma   40.40%   Some  college   4.90%   College  graduate   21.40%   Copyright 2010 ADCIEO Household  Income   Less  than  $30,000   45%   $30,000-­‐$49,999   38%   $50,000-­‐$74,999   30%   $75,000  or  more   31%  
  • 8.   A micro blog that allows users to update their status and share links.   Exploding!   140 characters   Follow and be followed   Be fresh   Relevant topics Copyright 2010 ADCIEO   Professionals and College Students   Create Lists
  • 9.   Doyou think Twitter users are high school or college graduates? Copyright 2010 ADCIEO
  • 10. Online  Adults   Sex   Men   17.00%   Women   21.00%   • Gender Age   • Age 18-­‐29   33.00%   • Education 30-­‐49   22.00%   • Income 50-­‐64   9.00%   65+   4.00%   EducaCon   Less  than  high  school   18.00%   High  school  diploma   17.00%   Some  college   21.00%   College  graduate   21.00%   Copyright 2010 ADCIEO Household  Income   Less  than  $30,000   22%   $30,000-­‐$49,999   21%   $50,000-­‐$74,999   20%   $75,000  or  more   20%  
  • 11.   A social networking allowing users to create a custom profile and connect.   Is not dead!   70 million+ users   Totally Customizable   Beware of Spamming Copyright 2010 ADCIEO   Group Page
  • 12.   Are you more likely to find men or women using MySpace? Copyright 2010 ADCIEO
  • 13. Online  Adults   Sex   Men   58.00%   Women   42.00%   • Gender Age   • Age 0-­‐17   30.00%   • Education 18-­‐34   44.00%   • Income 35-­‐49   14.00%   50+   8.00%   EducaCon   Less  than  high  school   21.00%   High  school  diploma   31.00%   Some  college   38.00%   College  graduate   9.00%   Copyright 2010 ADCIEO Household  Income   Less  than  $30,000   17%   $30,000-­‐$49,999   33%   $50,000-­‐$74,999   30%   $75,000  or  more   19%  
  • 14.   Sites like Facebook and MySpace have millions of users logging on everyday.   Professionals, customers, and donors look for organizations that are relevant to them.   Out of 879 people polled in the New England area, how many would you guess use the internet at least once a day to access a social networking site? Copyright 2010 ADCIEO
  • 15. Copyright 2010 ADCIEO Out of 879 people, 541 use the internet at least once a day to access a social networking site.
  • 16. Copyright 2010 ADCIEO Connecting & Being Connected
  • 17.   Why add you?   Why do it now?   Who is telling them to do this?   What will their efforts do? Copyright 2010 ADCIEO
  • 18.   Pick social networks wisely.   Plan to be active.   Connect users to your website.   Experiment with new ideas. + = Copyright 2010 ADCIEO
  • 19.   Use provided tools   Location   Outside the norm   Profiles and Fan Pages   Interact   RSS Feeds   Similar Pages   Relevant Content Copyright 2010 ADCIEO
  • 20.   Gap is a great example of a well planned Facebook campaign. With more than 1,000,000 followers they are doing something right! Fans are not A free style only told about guide and sales, but behind-the- what’s going scenes videos on in the make the company and organization are feel less encouraged to corporate and post more relatable. comments. Copyright 2010 ADCIEO A fun custom application that allows users to get an interactive look at the jeans currently being offered.
  • 21.   Kmart is a large company with many loyal shoppers.   The page is not interactive.   Some video, mostly commercials.   More focused on the employees than outside visitors. Copyright 2010 ADCIEO   Most updates are about upcoming sales.   Where is the personalization?
  • 22.   Community   Be inclusive   Initiatives   Events   Your users   Resources Copyright 2010 ADCIEO
  • 23.   Something to share   RT (Re-Tweeting)   Avoid repetition   Founding story   Inspiring facts   A real glimpse   Include employees   Multiple POV’s Copyright 2010 ADCIEO
  • 24.   Web Address   Profile/Site   One and the same   Movement Copyright 2010 ADCIEO
  • 25. Page Branding   Profile Badge   Website Links Profile Badge   Effective branding   Constant Interaction   Fresh Content Copyright 2010 ADCIEO
  • 26.   Sittingback   Always online   Be there   Gratitude   Personalize   Show it Copyright 2010 ADCIEO
  • 28.   Online programs   Connecting - Focus   ‘Donate’   Interact   Human Copyright 2010 ADCIEO
  • 29.   Gathering   Updates   Encourage users   Remind them   Incentives Copyright 2010 ADCIEO
  • 30.   Create   Networks   Recycle   Share tools   Cost/Time effective   Infinite reach Copyright 2010 ADCIEO
  • 31.   Any message that is forwarded Statistics   Most successful   44% of large retailers offer send-to-friend functions. – method Email Experience Council   Brand Awareness   89% of email users actively share content. – Sharpe   Simple ideas Partners   15% of Americans describe themselves as addicted to email. – AOL   59% of people with cellular phones use them to check Copyright 2010 ADCIEO email. - AOL
  • 32.   Provide a detailed organization summary.   Import your blog to the Notes tab – it’s easy!   Set the profile picture to your organization’s logo.   Invite employees to become fans and join in the conversation.   Plan for the future – utilize fan pages (fewer limits)   Will you want to create an app?   Reach out to similar pages. Add links to all your social platforms and home Copyright 2010 ADCIEO   site.
  • 33. Support for any/all stages of your social media strategy.   Initial setup   Guidance and support for existing pages.   Enhancement of existing pages.   Application Development   Email Campaigns   Text message fundraising Copyright 2010 ADCIEO
  • 34. Presented By: Brian Winters brian.winters@adcieo.com Copyright 2010 ADCIEO