4. Social Media is any
platform from which
users connect and
interact.
Examples: Facebook,
MySpace, LinkedIn,
Twitter, to name a few.
Copyright 2010 ADCIEO
5. Facebook is a social networking site that
anyone with a valid email can join.
Global
Personal pages
Fan pages
Reach out
Learn your audience
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Engage
6. What
percentage of people 35-54 use
Facebook?
Copyright 2010 ADCIEO
7. Online
Adults
Sex
Men
42.50%
Women
57.50%
• Gender
Age
0-‐17
10.00%
• Age
18-‐24
26.00%
• Education
25-‐34
26.00%
• Income
35-‐54
31.00%
55+
10.00%
EducaCon
Less
than
high
school
33.30%
High
school
diploma
40.40%
Some
college
4.90%
College
graduate
21.40%
Copyright 2010 ADCIEO
Household
Income
Less
than
$30,000
45%
$30,000-‐$49,999
38%
$50,000-‐$74,999
30%
$75,000
or
more
31%
8. A micro blog that allows users to
update their status and share links.
Exploding!
140 characters
Follow and be followed
Be fresh
Relevant topics
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Professionals and College Students
Create Lists
9. Doyou think Twitter users are high school
or college graduates?
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10. Online
Adults
Sex
Men
17.00%
Women
21.00%
• Gender
Age
• Age
18-‐29
33.00%
• Education
30-‐49
22.00%
• Income
50-‐64
9.00%
65+
4.00%
EducaCon
Less
than
high
school
18.00%
High
school
diploma
17.00%
Some
college
21.00%
College
graduate
21.00%
Copyright 2010 ADCIEO
Household
Income
Less
than
$30,000
22%
$30,000-‐$49,999
21%
$50,000-‐$74,999
20%
$75,000
or
more
20%
11. A social networking
allowing users to create
a custom profile and
connect.
Is not dead!
70 million+ users
Totally Customizable
Beware of Spamming
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Group Page
12. Are
you more likely to find men or women
using MySpace?
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13. Online
Adults
Sex
Men
58.00%
Women
42.00%
• Gender
Age
• Age
0-‐17
30.00%
• Education
18-‐34
44.00%
• Income
35-‐49
14.00%
50+
8.00%
EducaCon
Less
than
high
school
21.00%
High
school
diploma
31.00%
Some
college
38.00%
College
graduate
9.00%
Copyright 2010 ADCIEO
Household
Income
Less
than
$30,000
17%
$30,000-‐$49,999
33%
$50,000-‐$74,999
30%
$75,000
or
more
19%
14. Sites like Facebook and MySpace have
millions of users logging on everyday.
Professionals, customers, and donors look for
organizations that are relevant to them.
Out of 879 people polled in the New England
area, how many would you guess use the
internet at least once a day to access a social
networking site?
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15. Copyright 2010 ADCIEO
Out of 879 people, 541 use the internet at least once a day
to access a social networking site.
17. Why add you?
Why do it now?
Who is telling them to do this?
What will their efforts do?
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18. Pick social networks wisely.
Plan to be active.
Connect users to your website.
Experiment with new ideas.
+ =
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19. Use provided tools
Location
Outside the norm
Profiles and Fan Pages
Interact
RSS Feeds
Similar Pages
Relevant Content
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20. Gap is a great example of a well planned Facebook
campaign. With more than 1,000,000 followers they are
doing something right!
Fans are not A free style
only told about guide and
sales, but behind-the-
what’s going scenes videos
on in the make the
company and organization
are feel less
encouraged to corporate and
post more relatable.
comments.
Copyright 2010 ADCIEO
A fun custom application that allows users to get an interactive look at the jeans
currently being offered.
21. Kmart is a large company with many loyal shoppers.
The page is not interactive.
Some video, mostly commercials.
More focused on the employees than outside visitors.
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Most updates are about upcoming sales.
Where is the personalization?
22. Community
Be inclusive
Initiatives
Events
Your users
Resources
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23. Something to share
RT (Re-Tweeting)
Avoid repetition
Founding story
Inspiring facts
A real glimpse
Include employees
Multiple POV’s
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24. Web Address
Profile/Site
One and the same
Movement
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31. Any message that is
forwarded Statistics
Most successful 44% of large retailers offer
send-to-friend functions. –
method Email Experience Council
Brand Awareness 89% of email users actively
share content. – Sharpe
Simple ideas Partners
15% of Americans describe
themselves as addicted to
email. – AOL
59% of people with cellular
phones use them to check
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email. - AOL
32. Provide a detailed organization summary.
Import your blog to the Notes tab – it’s easy!
Set the profile picture to your organization’s logo.
Invite employees to become fans and join in the
conversation.
Plan for the future – utilize fan pages (fewer
limits)
Will you want to create an app?
Reach out to similar pages.
Add links to all your social platforms and home
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site.
33. Support for any/all stages of your social media strategy.
Initial setup
Guidance and support for
existing pages.
Enhancement of existing
pages.
Application Development
Email Campaigns
Text message fundraising
Copyright 2010 ADCIEO