Social Media Statistics November, Australia and New Zealand
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Social Media Statistics November, Australia and New Zealand
- 1. Social Media Statistics A Monthly report on Social Media Statistics in our region SOCIAL MEDIA STATISTICS In Australia and New Zealand as reported in November 2012. Copyright Adcorp 2012 Copyright © 2012 Adcorp Australia
- 2. Social Media Statistics Why are Social Media statistics important to keep on top of? 1. To tells us where people 2. To shows us the current 3. To predict where the next big are online. trends in social media. thing will come from. As an advertising agency we want to know • What are the popular sites? With this knowledge we can gain useful where people are, so that we can engage • Which are the fastest growing sites? insights and offer our clients the most up to 2 people in the most effective way. date and innovative solutions. • Which sites are losing users, the fastest? We can also discover how users interact with the platform; is it just a quick check to see what’s happening while they are out and about or do they login for 20 minutes. Copyright © 2012 Adcorp Australia
- 3. Social Media Statistics What are the most popular Social Media platforms in our region this month? • The top half of the table, including Top 15 Social Media Sites November 2012 Facebook, YouTube, LinkedIn, Tumblr, Australia % Of AUS New Zealand % Of NZ WordPress, Twitter and Pinterest, have Population Population numbers that are remaining steady or rising at a steady pace. 1 Facebook 11,755,640 51.49% Facebook 2,281,260 51.29% 2 YouTube UVs 10,259,492 44.94% YouTube 2,267,575 50.98% • The bottom half of the table, TripAdvisor, 3 LinkedIn 3,793,064 16.62% Linkedin 717,054 16.12% MySpace, StumbleUpon, Reddit, 4 668,498 Foursqaure, Digg and Bebo, are all Tumblr 3,091,406 13.54% Tumblr 15.03% remaining steady. 5 WordPress 2,923,370 12.81% WordPress 577,975 12.99% 6 Twitter 2,543,671 11.14% Twitter 370,000 8.32% 3 • FlickR, again saw slight decreases in the 7 Pinterest 1,212,601 5.31% Pinterest 180,000 4.05% number of users in Australia and New 8 Flickr 1,200,347 5.26% Instagram U 173,596 3.90% Zealand. 9 TripAdvisor 601,957 2.64% Flickr 140,000 3.15% 10 • November saw Instagram’s numbers MySpace 566,085 2.48% TripAdvisor 110,000 2.47% continue to steadily rise on the local front. 11 Instagram 555,508 2.43% MySpace 64,000 1.44% 12 StumbleUpon 157,275 0.69% StumpleUpon 25,000 0.56% 13 Reddit 97,062 0.43% Reddit 21,000 0.47% 14 Foursquare 82,986 0.36% Foursquare 12,056 0.27% 15 Digg 30,162 0.13% Digg 11,000 0.25% ** Google+ insufficient data ** Google+ insufficient data Copyright © 2012 Adcorp Australia
- 4. Social Media Statistics What is this month’s Big News? In terms of the social media landscape, the 1. What does this mean for Instagram? The most notable change was the introduction of social media platform hit 100 million users native photo filtering on the iOS Facebook app in less than 2 years and is the dominator which works very much like the Instagram of the filtered photo market but will users filters. now dismiss the platform for a more integrated process on Facebook or Twitter is also reportedly working on adding Twitter? their own photo filters to their mobile apps to unify the user experience and cut out third 2. Facebook bought Instagram earlier in party apps. 2012. So why are they competing with themselves? 4 3. Facebook beat Twitter to the punch…again. Copyright © 2012 Adcorp Australia
- 5. Social Media Statistics Something to Take Home… As Instagram and Pinterest take off, there is further proof for digital interfaces becoming more and more visual, rather than textual. We’ve put together an infographic, a visual representation of data, to prove our point. Access and share this infographic from: http://www.adcorp.com.au/news-blog/social- media-statistics-nov-2012-australia-nz 5 Copyright © 2012 Adcorp Australia
- 6. Social Media Statistics Like what you see? We invite to view and share our images from: The blog on our website - http://www.adcorp.com.au/news-blog/social-media-statistics-nov-2012-australia-nz Or our Pinterest page - http://pinterest.com/adcorp/ 6 Written and Collated by: Images by: Nicola Friedlieb Kiera Connell Digital Coordinator Graphic Designer Copyright © 2012 Adcorp Australia