Stevia was introduced in the U.S. market in the 1980s as a non-caloric natural sweetener. The popularity of stevia in U.S. and other developed countries has grown steadily over the years, and rising obesity levels have augured well for generating its demand.Leading multinational brands, such as Coca-Cola and Pepsi have launched products containing stevia as an ingredient to appeal to health-conscious consumers.

1. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
the Dominant Application Segment Through 2020
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North America Will be the Most Dominant
Region in Global Stevia Market by 2020:
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2. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
the Dominant Application Segment Through 2020
Persistence Market Research Released New Market Report ““Global Market Study on Stevia
Market - Beverages will Remain the Dominant Application Segment through 2020”, the global
stevia market was valued at US$ 347 million in 2014 and it will expand at a CAGR of over 8%
to reach a valuation of US$ 565 million by 2020.
Browse the full Global Market Study on Stevia Market - Beverages will Remain the Dominant
Application Segment through 2020 report at
http://www.persistencemarketresearch.com/market-research/stevia-market.asp
The global stevia market is fueled by an increase in consumer awareness about the
advantages of consuming low-calorie sugars and government initiatives on reducing sugar
intake among the population. Rising obesity levels, coupled with concern about the risk of
developing cardiovascular disease and diabetes are prompting consumers to make more
healthy choices, and this augured well for creating the demand for stevia in the market. It is
anticipated that by 2020, stevia will account for 15% of the share of the global sweetener
market.
Government advocacy for reduction of sugar intake is also anticipated to push the demand for
stevia. Governments around the world are encouraging the cultivation of stevia, and this is
projected to boost the prospects of the stevia market through 2020. According to PMR’s market
research on global stevia market, recent favorable regulations about stevia in Europe and the
U.S. will create growth opportunities for the market during the forecast period.
Demand for plant-based sweeteners is another factor that is anticipated to boost the global
stevia market through 2020. Consumers are proactively looking for natural and clean label
products, and this change in consumer behavior is anticipated to push the demand for stevia
through 2020.
Another factor that is projected to provide an impetus to the global stevia market is aggressive
marketing by stevia suppliers. Most of these suppliers are aware of the positive consumer
sentiment about stevia and they are promoting their products to expand their user base.
Stability in supply-chain is also projected to boost the global stevia market.
Positive consumer sentiment about stevia-based products is projected to be one of the most
important factors for the growth of the stevia market through 2020. According to PMR’s social
media sentiment analysis, a majority of social media users had a positive sentiment about
stevia across different social media channels, including Facebook, Twitter, YouTube, and
LinkedIn. PMR’s social media sentiment analysis revealed that stevia was most prominently
discussed in North America. The analysis further revealed that Twitter was the most commonly
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3. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
the Dominant Application Segment Through 2020
used platform for discussions on stevia and stevia-based products. Stevia-based packaged
foods had the highest mentions on social media, and a high percentage of these mentions
were positive.
Application analysis on the stevia market revealed that the key applications of stevia market
were beverages, packaged food products, table top sweeteners, dietary supplements, bakery
products, and dairy food products. Among these application segments, beverages - which
includes energy drinks, hot drinks, soft drinks, and others - is anticipated to register the
maximum absolute value by 2020. Table top application segment is projected to witness a
CAGR of over 8% through 2020 and maintain a healthy market share in the global stevia
market.
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Region-wise, North America and Asia-Pacific excluding Japan (APEJ) will remain the most
lucrative markets for the global stevia market. The North American stevia market is anticipated
to expand at a CAGR of 9.8% through 2020, whereas APEJ is also projected to expand at a high
single-digit CAGR. In addition to these two regions, Latin America is forecasted to witness high
growth rate through 2020.
Key players in the global stevia market include Ingredion Inc., Stevia Corp., Evolva Holding
S.A., Tate & Lyle Plc., Cargill Inc., The Coca-Cola Company, Nestlé S.A., PepsiCo Inc., and GLG
Life Tech Corp.
Market History:
Although stevia has been available in the market for over four decades now, it is only in the recent past
that food products containing stevia have become popular amongst consumers.
The worth of the global stevia market was estimated to be US$ 347 million in 2014 and according to
PMR’s market research, the market will witness a high single-digit CAGR through 2020 and reach a
valuation of US$ 565.2 million. The key factors responsible for stevia’s growth through 2020 include
consumer awareness about the risk factors associated with high sugar consumption.
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4. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
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Stevia’s use as an ingredient was estimated to be 5,100.6 tonnes in 2014 and it is projected to reach
8.506.9 tonnes by 2020. Leading brands around the world are aware of the positive consumer sentiment
about stevia, and they are widening their product offerings to cater to the demands of health-conscious
consumers.
Stevia is available in three forms, including liquid extract, powder extract and leaf. Among these, the
demand for powder extract was the highest in 2014 and it is anticipated that the demand will continue to
be robust through 2020. On the other hand, the liquid extract- and leaf- segment are anticipated to be
worth US$ 112 million and US$ 85.6 million by 2020.
Dominant application segments of stevia are beverages, table top sweeteners, and packaged food
products. Among these, the beverage application segment was valued at US$ 120.4 Mn in 2014.
According to PMR’s analysis, this application segment will witness a steady CAGR to reach a valuation of
US$ 196.7 by 2020. On the other hand, table top sweetener segment, which was valued at US$ 68.8
million in 2014 is projected to witness a steady CAGR through 2020.
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5. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
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Asia Pacific excluding Japan (APEJ) had the highest market share in 2014, accounting for over one-fourth
of the market. According to PMR’s analysis, APEJ will continue to be a dominant region for the demand of
stevia; however, it will lose its dominance to North America by 2020. The North American region had a
share of 24% in the global stevia market in 2014. It is projected that North America will have the largest
market share of 25.8% by 2020. Another key region for stevia market is Latin America. Demand for
stevia-based products will ensure that stevia market expands at a steady rate in the region.
Table of Content
1. Research Methodology
2. Assumptions & Acronyms Used
3. Global Stevia Market – Executive Summary
4. Global Stevia Market: Taxonomy
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6. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
the Dominant Application Segment Through 2020
5. Global Sweetener Market Overview
5.1. Sweetener Market: Brief Introduction
5.2. Sweetener Market: Key Trends
6. Global Stevia Market Overview
6.1. Global Stevia Market Value & Y-o-Y Growth Forecast
6.2. Global Stevia Market Volume & Y-o-Y Growth Forecast
7. Global Stevia Market Dynamics
7.1. Global Stevia Market Drivers
7.1.1. Economic
7.1.2. Supply
7.1.3. Demand
7.2. Global Stevia Market Restraints
8. Global Stevia Market Analysis & Forecast: By Extract Type
8.1. Global Stevia Market Attractiveness Analysis By Extract Type
8.2. Global Stevia Market Value Share & BPS Analysis By Extract Type
8.3. Global Liquid Extract Sub-Segment Value & Y-o-Y Growth Forecast
8.3.1. Global Liquid Extract Sub-Segment Value Share & BPS Analysis By Category
8.3.2. Global Liquid Extract Sub-Segment Key Drivers & Developments By Category
8.4. Global Powder Extract Sub-Segment Value & Y-o-Y Growth Forecast
8.4.1. Global Powder Extract Sub-Segment Value Share & BPS Analysis By Category
8.4.2. Global Powder Extract Sub-Segment Key Drivers & Developments By Category
8.5. Global Leaf Sub-Segment Value & Y-o-Y Growth Forecast
8.5.1. Global Leaf Sub-Segment Market: Overview
8.6. Global Stevia Market Key Trends By Extract Type
9. Global Stevia Market Analysis & Forecast By Application
9.1. Global Stevia Market Attractiveness Analysis By Application
9.2. Global Stevia Market Value Share & BPS Analysis By Application
9.3. Global Stevia Market Value & Y-o-Y Growth Forecast By Application
9.3.1. Global Dairy Food Products Sub-Segment Value & Y-o-Y Growth Forecast
9.3.2. Global Bakery Products Sub-Segment Value & Y-o-Y Growth Forecast
9.3.3. Global Dietary Supplements Sub-Segment Value & Y-o-Y Growth Forecast
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7. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
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9.3.4. Global Confectionery Sub-Segment Value & Y-o-Y Growth Forecast
9.3.5. Global Beverages Sub-Segment Value & Y-o-Y Growth Forecast
9.3.6. Global Packaged Food Products Sub-Segment Value & Y-o-Y Growth Forecast
9.3.7. Global Snacks Sub-Segment Value & Y-o-Y Growth Forecast
9.3.8. Global Table Top Sweeteners Sub-Segment Value & Y-o-Y Growth Forecast
9.4. Global Stevia Market Key Trends By Application
10. Global Stevia Market Analysis & Forecast: By Geography
10.1. Global Stevia Market Value Share & BPS Analysis By Geography
10.2. North America
10.2.1. North America Stevia Market Value & Y-o-Y Growth Forecast
10.2.2. North America Stevia Market Value Share & BPS Analysis By Extract Type
10.2.3. North America Stevia Market Value Share & BPS Analysis By Application
10.2.4. North America Stevia Market: Impact Analysis
10.3. Latin America
10.3.1. Latin America Stevia Market Value & Y-o-Y Growth Forecast
10.3.2. Latin America Stevia Market Value Share & BPS Analysis By Extract Type
10.3.3. Latin America Stevia Extract Market Value Share & BPS Analysis By Application
10.3.4. Latin America Stevia Market: Impact Analysis
10.4. Western Europe
10.4.1. Western Europe Stevia Market Value & Y-o-Y Growth Forecast
10.4.2. Western Europe Stevia Market Value Share & BPS Analysis By Extract Type
10.4.3. Western Europe Stevia Extract Market Value Share & BPS Analysis By Application
10.4.4. Western Europe Stevia Market: Impact Analysis
10.5. Eastern Europe
10.5.1. Eastern Europe Stevia Market Value & Y-o-Y Growth Forecast
10.5.2. Eastern Europe Stevia Market Value Share & BPS Analysis By Extract Type
10.5.3. Eastern Europe Stevia Extract Market Value Share & BPS Analysis By Application
10.5.4. Eastern Europe Stevia Market: Impact Analysis
10.6. Asia Pacific Excluding Japan (APEJ)
10.6.1. APEJ Stevia Market Value & Y-o-Y Growth Forecast
10.6.2. APEJ Stevia Market Value Share & BPS Analysis By Extract Type
10.6.3. APEJ Stevia Extract Market Value Share & BPS Analysis By Application
10.6.4. APEJ Stevia Market: Impact Analysis
10.7. Japan
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8. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
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10.7.1. Japan Stevia Market Value & Y-o-Y Growth Forecast
10.7.2. Japan Stevia Market Value Share & BPS Analysis by Extract Type
10.7.3. Japan Stevia Extract Market Value Share & BPS Analysis By Application
10.7.4. Japan Stevia Market: Impact Analysis
10.8. MEA
10.8.1. MEA Stevia Market Value & Y-o-Y Growth Forecast
10.8.2. MEA Stevia Market Value Share & BPS Analysis By Extract Type
10.8.3. MEA Stevia Extract Market Value Share & BPS Analysis By Application
10.8.4. MEA Stevia Market: Impact Analysis
10.9. Global Stevia Market By Geography: Key Trends
11. Global Stevia Market: Company Profiles
11.1. Stevia Market: Competitive Dashboard
11.1.1. Suppliers
11.1.1.1. Nestlé S.A.
11.1.1.1.1. Company Details
11.1.1.1.2. Product Portfolio
11.1.1.1.3. Timeline
11.1.1.1.4. Strategies
11.1.1.1.5. SWOT Analysis
11.1.1.1.6. Financial Information
11.1.1.2. The Coca-Cola Company
11.1.1.3. PepsiCo Inc.
11.1.2. Producers
11.1.2.1. Cargill Inc.
11.1.2.2. Evolva Holding S.A.
11.1.2.3. PureCircle Ltd.
11.1.2.4. Stevia Corp.
11.1.2.5. Ingredion Inc.
11.1.2.6. GLG Life Tech Corp.
11.1.2.7. Tate & Lyle Plc.
12. Global Stevia Market - Social Media Sentiment Analysis
12.1. Overall Dashboard
12.1.1. Social Sentiment Analysis By Application
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9. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
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12.1.1.1. Stevia-based Beverages
12.1.1.2. Stevia-based Confectionery Products
12.1.1.3. Stevia-based Food
12.1.2. Social Sentiment Analysis By Products
12.1.2.1. The Coca-Cola Company – Coca Cola Life
12.1.2.2. The Coca-Cola Company – Fuze Tea
12.1.2.3. Nestlé S.A. – Nestea
12.1.2.4. PepsiCo. Inc. – Pepsi True
13. Global Stevia Market - Industry Survey
13.1. Industry Survey Background & Methodology
13.2. Respondents Profile
13.3. Manufacturers Respondent Analysis
13.4. Distributor/Retailers Respondent Analysis
13.5. Drivers/Restraints
13.5.1. Stevia Market Growth Driver Rating On Range Of 1 to 5
13.5.2. Stevia Market Growth Restraint Rating On Range Of 1 to 5
List of Figures
Figure 1: Global Stevia Market Value & Y-o-Y Growth Forecast, 2014–2020
Figure 2: Global Stevia Market Volume & Y-o-Y Growth Forecast, 2014–2020
Figure 3: Global Stevia Market Value Share & BPS Analysis, By Extracts, 2014 & 2020 (%)
Figure 4: Global Liquid Extract Sub-Segment Value & Y-o-Y Growth Forecast, 2013–2020
Figure 5: Global Liquid Extract Sub-Segment Value Absolute $ Opportunity, 2014–2020
Figure 6: Global Liquid Extract Sub-Segment Value Share & BPS Analysis, By Type, 2014 &
2020 (%)
Figure 7: Global Powder Extract Sub-Segment Value & Y-o-Y Growth Forecast, 2013–2020
Figure 8: Global Powder Extract Sub-Segment Value Absolute $ Opportunity, 2014–2020
Figure 9: Global Powder Extract Sub-Segment Value Share & BPS Analysis, By Type, 2014 &
2020 (%)
Figure 10: Global Leaf Sub-Segment Value & Y-o-Y Growth Forecast, 2013–2020
Figure 11: Global Leaf Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 12: Global Stevia Market Attractiveness Analysis, by Extract Type, 2014–2020
Figure 13: Global Stevia Market Value Share & BPS Analysis, By Application, 2014 & 2020 (%)
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Figure 14: Global Dairy Food Products Sub-Segment Value & Y-o-Y Growth Forecast, 2014–
2020
Figure 15: Global Dairy Food Products Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 16: Global Bakery Products Sub-Segment Value & Y-o-Y Growth Forecast, 2014–2020
Figure 17: Global Bakery Products Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 18: Global Dietary Supplements Sub-Segment Value & Y-o-Y Growth Forecast, 2014–
2020
Figure 19: Global Dietary Supplements Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 20: Global Confectionery Sub-Segment Value & Y-o-Y Growth Forecast, 2014–2020
Figure 21: Global Confectionery Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 22: Global Beverages Sub-Segment Value & Y-o-Y Growth Forecast, 2014–2020
Figure 23: Global Beverages Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 24: Global Packaged Food Products Sub-Segment Value & Y-o-Y Growth Forecast,
2014–2020
Figure 25: Global Packaged Food Products Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 26: Global Snacks Sub-Segment Value & Y-o-Y Growth Forecast, 2014–2020
Figure 27: Global Snacks Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 28: Global Table Top Sweeteners Sub-Segment Value & Y-o-Y Growth Forecast, 2014–
2020
Figure 29: Global Table Top Sweetener Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 30: Global Others Sub-Segment Value & Y-o-Y Growth Forecast, 2014–2020
Figure 31: Global Others Sub-Segment Absolute $ Opportunity, 2014–2020
Figure 32: Global Stevia Market Attractiveness Analysis, By Application, 2014–2020
Figure 33: Global Stevia Market Value Share & BPS Analysis, By Geography, 2014 & 2020 (%)
Figure 34: North America Stevia Market Value Forecast, Y-o-Y Growth, 2014–2020
Figure 35: North America Stevia Market Absolute $ Opportunity, 2014–2020
Figure 36: North America Stevia Market Value Share & BPS Analysis, by Extract Type, 2014 &
2020 (%)
Figure 37: North America Stevia Market Value Share & BPS Analysis by Application, 2014 &
2020 (%)
Figure 38: Latin America Stevia Market Value & Y-o-Y Growth Forecast, 2014–2020
Figure 39: Latin America Stevia Market Absolute $ Opportunity, 2014–2020
Figure 40: Latin America Stevia Market Value Share & BPS Analysis, by Extract Type, 2014 &
2020 (%)
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11. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
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Figure 41: Latin America Stevia Extract Market Value Share & BPS Analysis by Application,
2014 & 2020 (%)
Figure 42: Western Europe Market Value & Y-o-Y Growth Forecast, 2014–2020
Figure 43: Western Europe Market Absolute $ Opportunity, 2014–2020
Figure 44: Western Europe Stevia Extract Market Value Share & BPS Analysis by Extract Type,
2014 & 2020 (%)
Figure 45: Western Europe Stevia Extract Market Value Share & BPS Analysis by Application,
2014 & 2020 (%)
Figure 46: Western Europe Market Value & Y-o-Y Growth Forecast, 2014–2020
Figure 47: Western Europe Market Absolute $ Opportunity, 2014–2020
Figure 48: Eastern Europe Stevia Extract Market Value Share & BPS Analysis By Extract Type,
2014–2020
Figure 49: Eastern Europe Stevia Market Value Share & BPS Analysis by Application, 2014–
2020
Figure 50: Asia Pacific Stevia Market Value & Y-o-Y Growth Forecast, 2014–2020
Figure 51: Asia Pacific Stevia Market Absolute $ Opportunity, 2014–2020
Figure 52: Asia Pacific Stevia Market Value Share & BPS Analysis By Extract Type, 2014–2020
Figure 53: Asia Pacific Stevia Market Value Share & BPS Analysis By Application, 2014–2020
Figure 54: Japan Stevia Market Value & Y-o-Y Growth Forecast, 2014–2020
Figure 55: Japan Stevia Market Absolute $ Opportunity, 2014–2020
Figure 56: Japan Stevia Market Value Share & BPS Analysis By Extract Type 2014–2020
Figure 57: Japan Stevia Market Value Share & BPS Analysis By Application, 2014–2020
Figure 58: MEA Stevia Market Value & Y-o-Y Growth Forecast, 2014–2020
Figure 59: MEA Stevia Market Absolute $ Opportunity, 2014–2020
Figure 60: MEA Stevia Market Value Share & BPS Analysis by Extract Type, 2014–2020
Figure 61: MEA Stevia Market Value Share & BPS Analysis by Application, 2014–2020
Figure 61: MEA Stevia Market Value Share & BPS Analysis by Application, 2014–2020
Figure 62: Industry Survey Respondents Profile
Figure 63: Split by Source of Ingredients
Figure 64: Regional Split by Source of Ingredients
Figure 65: Overall Split by Testing Method
Figure 66: Regional Split by Testing Method
Figure 67: Overall Testing Split by Contaminant
Figure 68: Regional Testing Split by Contaminant
Figure 69: Split by Promising Category
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12. Stevia Market - Global Study on Stevia Industry - Beverages Will Remain
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Figure 70: Regional Split by Promising Category
Figure 71: Overall Distributor Range of Margin Split
Figure 72: Regional Split by Distributor Range of Margin
Figure 73: Overall Company Share Split
Figure 74: Company Share Split by Region
Figure 75: Overall Split on Basis of Sweetener Category
Figure 76: Regional Split on Basis of Sweetener Category
Figure 77: Regional Split by Age Group
Figure 78: Manufacturers: Stevia Market Growth Driver Rating
Figure 79: Distributors: Stevia Market Growth Driver Rating
Figure 80: Manufacturers: Stevia Market Growth Restraints Rating
Figure 81: Distributors: Stevia Market Growth Restraints Rating
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