SlideShare una empresa de Scribd logo
1 de 62
(SEO)
(Query)
(Query)      (SEM)
          (PPC)
(Query)                  (SEM)
                     (PPC)




             (SEO)
          (Organic Search)
Search
Spiders
(search spiders)




Search
Spiders
(search spiders)




Search
Spiders



    XML Sitemaps
(search spiders)




Search
Spiders



    XML Sitemaps




                         XML Sitemaps
XML Sitemaps
XML Sitemaps
XML Sitemaps


                          (search
               spiders)
XML Sitemaps


                                     (search
                          spiders)




               Indexing
Search
engine
software
Search
engine
software
URL/
URL/
URL/



       travel
URL/



       travel
URL/



       travel




                URL
Outbound Link
                       Outbound
                link
Outbound Link
                                         Outbound
                            link




Back Link
                                   Back link
(SEO)
(Keywords)
             5
             URL   (Title)
                       ALT
(Keywords)
       Our Coffees | Starbucks Coffee Company            5
                                                         URL   (Title)
http://www.starbucks.com/coffee/#num=01&id=coffee_home
                                                                   ALT
(Keywords)
(Keywords)
URL
URL

http://hk.apple.nextmedia.com/template/apple/sec_main.php?iss_id=20091105&sec_id=15307
URL

http://hk.apple.nextmedia.com/template/apple/sec_main.php?iss_id=20091105&sec_id=15307
URL

http://hk.apple.nextmedia.com/template/apple/sec_main.php?iss_id=20091105&sec_id=15307




    http://hk.apple.nextmedia.com/template/apple/sec_main.php?iss_id=20091105&sec_id=25391




                                                                                             URL


                                                                                             ?   id=
URL
URL

http://www.openrice.com/restaurant/review/index.htm
URL

http://www.openrice.com/restaurant/review/index.htm



 http://www.openrice.com/coupon/index.htm
Site Map
Site Map
                      XML
           Sitemap
Site Map
Site Map
                      XML
           Sitemap
Site Map
Site Map




           XML Sitemap
Site Map




                         XML Sitemap
           XML Sitemap          spiders


                                  (root
                         directory)
robots.txt rel=“nofollow”

                                      robots.txt
                            rel=“nofollow”
robots.txt rel=“nofollow”

                                            robots.txt
                                  rel=“nofollow”
Google robots.txt generator
robots.txt rel=“nofollow”

                                               robots.txt
                                  rel=“nofollow”
Google robots.txt generator




                                  robots.txt



                                                   (root
                                  directory)
robots.txt rel=“nofollow”
robots.txt rel=“nofollow”

Rel=“nofollow”
robots.txt rel=“nofollow”

Rel=“nofollow”
robots.txt rel=“nofollow”

Rel=“nofollow”




                                          (links)
                                  rel=“nofollow”




                                    spam comment
(links)
      outbound link
back link
(links)
      outbound link
back link




Outbound link
(links)
                            outbound link
                      back link




                      Outbound link




Outbound Link (   )
Outbound link
Outbound link


Outbound Link (   )
Back link




      Back link
Back link


Back Link
www.wp-tutorials.org   webdesignerwall.com

                                                   Back link

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