The trends of the past few months continue and there are no major changes of note beyond an increase in the number of devices running Windows 10 Mobile. In addition to our usual global and US specific figures, we also look at device usage in the Benelux nations, Finland, Poland, Thailand, Vietnam and Mexico. With details about the devices which will officially be able to upgrade to Windows 10 Mobile announced this month we’ve taken a look at what this means for potential market share changes and how many have already taken advantage of this.

1. AdDuplex Windows Phone Device
Statistics Report – March, 2016
March 18th, 2016
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
The trends of the past few months continue and there are no major changes of note beyond
an increase in the number of devices running Windows 10 Mobile.
In addition to our usual global and US specific figures, we also look at device usage in the
Benelux nations, Finland, Poland, Thailand, Vietnam and Mexico.
With details about the devices which will officially be able to upgrade to Windows 10 Mobile
announced this month we’ve taken a look at what this means for potential market share
changes and how many have already taken advantage of this.
www.adduplex.com 2
March 18th, AdDuplex

3. Data Source
This report is based on data collected from 5,120 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
March 18th, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of March 2016, more than 10,000 apps actively use AdDuplex to gain
more visibility.

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5. Windows Phone Devices Worldwide
March 18th, AdDuplex
The biggest growth this
month is for the Lumia 640
which has gained 0.9% of
market share and moved
ahead of the 635.
The 520 takes the biggest
individual loss as it goes
down 0.5%. If current trends
continue this, could be the
last month where it is number
one.
After a 1% growth last month,
the ‘Other’ category falls
back 1.3%
www.adduplex.com 5
NOKIA Lumia 520
12.1%
MICROSOFT Lumia 535
12.0%
NOKIA Lumia 630
8.8%
MICROSOFT Lumia 640
7.3%
NOKIA Lumia 635
6.7%
NOKIA Lumia 530
4.6%
MICROSOFT Lumia 435
4.1%
NOKIA Lumia 625
4.1%
MICROSOFT Lumia 640 XL
3.7%
NOKIA Lumia 920
2.7%
Other
33.7%

6. Windows Phone 8 Manufacturers
March 18th, AdDuplex
After a few months of decline,
Lumia devices (manufactured
by NOKIA/Microsoft) gain
0.34%
BLU have gained 0.01% but
every other manufacturer has
seen a loss of share:
HTC is down 0.18%
Samsung is down 0.06%
Huawei is down 0.04%
Other is down 0.07%
www.adduplex.com 6
NOKIA/Microsoft
97.21%
HTC
1.05%
SAMSUNG
0.52%
HUAWEI
0.26% BLU
0.24%
Other
0.72%

7. OS Versions – Worldwide
March 18th, AdDuplex
With Windows 10 Mobile now
available, as an upgrade to
most of the devices that are
supported, it has gained
2.4% of market share and is
now the second most popular
OS version.
7.X and 8.1 are both down
0.6% while 8.0 is down 1.1%
which suggests that the
growth of 10 isn’t entirely
down to people upgrading.
www.adduplex.com 7
Windows Phone 8.1
81.1%
Windows 10 Mobile
7.7%
Windows Phone 8.0
7.4%
Windows Phone 7.x
3.9%

8. Windows 10 Mobile Upgradeability
March 18th, AdDuplex
There are two important
figures here:
15.2% of the devices that are
capable of running Windows
10 Mobile already are.
For developers this means
that there’s around 6x growth
potential for your UWP apps
on Mobile.
Of all the devices in use,
50.4% are capable of running
Windows 10 Mobile while
49.6% are not.
www.adduplex.com 8
Win7.x unupgradeable
Win8.x unupgradeable
Current and potential Win10 users
Win10 users

9. Windows Phone Devices – US
March 18th, AdDuplex
The growth this month is
shared by the 640 (which has
grown a massive 3.6%) and
the 640 XL which is a new
entry in the top ten.
The 435 and the HTC One
(M8) are unchanged and
every other model is down.
The 635 sees the biggest
loss and is down 1.7%
www.adduplex.com 9
NOKIA Lumia 635
27.2%
MICROSOFT Lumia 640
24.2%
NOKIA Lumia 521
4.6%
MICROSOFT Lumia 435
3.5%
NOKIA Lumia 630
3.3%
NOKIA Lumia 920
3.0%
NOKIA Lumia 520
2.9%
HTC One (M8)
2.9%
MICROSOFT Lumia 640 XL
2.3%
NOKIA Lumia 1020
2.3%
Other
23.8%

10. Windows Phone Devices – BeNeLux
(Belgium, Netherlands, Luxembourg)
March 18th, AdDuplex
This is our first time looking
in detail at the members of
the Benelux union.
Two points stand out from
these figures:
The 640 being the most
popular device suggests that
devices have been selling
well over the last year.
When compared with figures
from their neighbors in the
EFIGS nations there is
greater preference for larger
and higher spec devices.
www.adduplex.com 10
MICROSOFT Lumia 640
11.5%
NOKIA Lumia 930,
8.2%
NOKIA Lumia 630
7.9%
NOKIA Lumia 635
7.4%
MICROSOFT Lumia 535
7.1%
NOKIA Lumia 625
6.7%NOKIA Lumia 520
5.6%
NOKIA Lumia 830
5.4%
NOKIA Lumia 735
4.5%
NOKIA Lumia 920
3.6%
Other
32.2%

11. Windows Phone Devices – Finland
March 18th, AdDuplex
When we last looked at Finland
(in May last year) we noted that
it stood out from the global
trend due to the preponderance
of higher spec and larger
screen devices.
With the 520, 620 and 820 no
longer in the top ten this is still
just as true.
The biggest change is for the
‘Other’ category which has
grown 6.7%
The 635 has gained 3.7% and
the 930 has gained 1.8%.
The biggest losses are by the
920 (down 3.7%), the 625
(down 2.7%) and the 925
(down 2.3%).
www.adduplex.com 11
NOKIA Lumia 930
8.5%
NOKIA Lumia 635,
8.1%
NOKIA Lumia 925
7.2%
MICROSOFT Lumia 640
6.9%
NOKIA Lumia 920
6.7%
NOKIA Lumia 625
5.9%
NOKIA Lumia 630
5.8%
NOKIA Lumia 830
5.7%
NOKIA Lumia 1020
5.3%
NOKIA Lumia 735
4.7%
Other
35.3%

12. Windows Phone Devices – Poland
March 18th, AdDuplex
In the two months since we
last looked at Poland just
three models have seen
growth in share.
The 640 has gained 2.2%
The 635 has gained 0.6%
and climbed two places
The 735 has gained just
0.3%
Falls in market share are
fairly evenly spread amongst
the other devices but the 535
is the biggest loser falling
1.3%
www.adduplex.com 12
MICROSOFT Lumia 535
15.3%
MICROSOFT Lumia 640,
15.2%
NOKIA Lumia 735
8.0%
NOKIA Lumia 635
6.6%
NOKIA Lumia 520
6.4%
NOKIA Lumia 630
6.1%
NOKIA Lumia 625
5.3%
MICROSOFT Lumia 532
4.5%
NOKIA Lumia 920
3.2%
MICROSOFT Lumia 640 XL
2.8%
Other
26.5%

13. Windows Phone Devices – Thailand
March 18th, AdDuplex
Six months on from when we
last looked at Thailand there
are two big changes.
While still by far the most
popular device, the 520 is
down 8.7% in market share.
Contrary to that loss is a gain
by the ‘Other’ group of 10.2%
The other big changes are:
620 down 1.6%
720 down 1.7%
535 up 1.1%
www.adduplex.com 13
NOKIA Lumia 520
24.8%
NOKIA Lumia 625,
8.4%
NOKIA Lumia 620
7.7%
NOKIA Lumia 720
7.0%
NOKIA Lumia 920
6.5%
NOKIA Lumia 630
6.2%
MICROSOFT Lumia 535
5.7%
NOKIA Lumia 820
3.8%
NOKIA Lumia 925
3.4%
NOKIA Lumia 1320
2.5%
Other
24.0%

14. Windows Phone Devices – Vietnam
March 18th, AdDuplex
Since July, when we last
looked at Vietnam, the Lumia
520 has seen the biggest
change in market share and
is down 5%
The other big movers are:
The 630 up 1.2%
The 730 up 1.7%
The 625 down 1.2%
The 535 up 1.6%
There are also new entries
for the 430, 640XL and the
435
www.adduplex.com 14
NOKIA Lumia 520
17.0%
NOKIA Lumia 630,
9.7%
NOKIA Lumia 730
9.6%
NOKIA Lumia 525
8.2%
NOKIA Lumia 625
7.7%
MICROSOFT Lumia 535
7.1%
MICROSOFT Lumia 430
7.0%
MICROSOFT Lumia 640 XL
3.7%
NOKIA Lumia 530
3.3%
MICROSOFT Lumia 435
2.8%
Other
23.9%

15. Windows Phone Devices – Mexico
March 18th, AdDuplex
Four months on and Mexico
is another country where the
market share of the 520 has
taken a big hit and fallen
4.3%
In contrast to other countries
the growth opportunity that
loss has brought has been
spread across more devices
with only the 630, 625 and
710 also showing a loss in
share.
The biggest gains have been
had by the 435 (3.6%) and
the 640XL (3.3%)
www.adduplex.com 15
NOKIA Lumia 520
20.8%
MICROSOFT Lumia 435
10.3%
NOKIA Lumia 530
9.3%
MICROSOFT Lumia 535
8.8%
NOKIA Lumia 630
7.6%
MICROSOFT Lumia 640 XL
7.1%
NOKIA Lumia 625
5.7%
MICROSOFT Lumia 532
4.9%
NOKIA Lumia 635
4.2%
NOKIA Lumia 710
3.5% Other
17.8%

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