AdDuplex Windows Phone Statistics Report - November, 2015

AdDuplex Windows Phone Statistics
Report – November, 2015
November 23rd, 2015
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

Windows Phone Statistics Report
The big global trend this month is the continued growth in popularity of the 640 and 640XL.
The 520 continues to be the most popular device in use worldwide but that popularity
continues to decline.
We look in detail at the US, Mexico, Brazil, Germany and Italy. Plus we have our first look at
Turkey.
This report also marks our third anniversary for detailed monthly statistics on Windows
Phone usage. Back in November 2012 the first Windows Phone 8.0 devices had just gone
on sale (5% market share) and the most popular device in use worldwide was the Lumia 710
with a 24% share. Things have changed a lot since then.
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November 23rd, AdDuplex

Data Source
This report is based on data collected from 5,277 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
November 23rd, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of November 2015, more than 10,000 apps actively use AdDuplex to gain
more visibility.

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Windows Phone Devices Worldwide
The biggest change this
month is the decline of the
520 which is down another
0.7%.
We see increases for the 535
(0.5%), the 640 (also up
0.5%) and the 435 (up 0.2%)
which swaps places with the
920.
Additionally the 640XL has
replaced the 925 as the tenth
most popular device in use.
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NOKIA Lumia 520
14.6%
MICROSOFT Lumia 535
10.8%
NOKIA Lumia 630
9.1%
NOKIA Lumia 635
7.4%
NOKIA Lumia 530
5.0%
NOKIA Lumia 625
4.8%MICROSOFT Lumia 640
4.6%
MICROSOFT Lumia 435
3.4%
NOKIA Lumia 920
3.2%
MICROSOFT Lumia 640 XL
2.7%
Other
34.4%

Windows Phone 8 Manufacturers
For the first time in over a year
we see a decline, albeit a
small one, in the manufacturer
share for Nokia/Microsoft.
The full set of changes since
last month are:
NOKIA/Microsoft – 0.05%
HTC – 0.05%
SAMSING – 0.01%
HUAWEI + 0.01%
BLU unchanged
Other + 0.1%
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NOKIA/Microsoft
97.02%
HTC
1.23%
SAMSUNG
0.62%
Huawei
0.26% BLU
0.22%
Other
0.66%

OS Versions – Worldwide
With first devices running
Windows 10 Mobile not
available when this data was
captured we can see a clear
continued growth in the
insider preview program
meaning even more people
have already upgraded their
devices.
This is also the first month
where we’ve seen a decline
in the share for WP8.1
The changes this month are:
WP 7.x is down 0.6%
WP 8.0 is down 0.3%
WP 8.1 is down 0.4%
Win 10 is up 1.3%
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Windows Phone 8.1
78.9%
Windows Phone 8.0
9.1%
Windows 10 Mobile
7.0%
Windows Phone 7.x
5.0%

Windows Phone Devices – US
Again this month the top
seven are all the same but,
with similar numbers of users
below that, the 1520 returns
to the top ten in eighth and
the HTC One (M8) slips
down to tenth.
The largest changes here
are:
635 up 0.9%
640 up 2.2%
521 down 0.9%
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NOKIA Lumia 635
32.5%
MICROSOFT Lumia 640
14.5%
NOKIA Lumia 521
6.4%
NOKIA Lumia 630
4.8%
NOKIA Lumia 520
4.1%
NOKIA Lumia 920
3.4%
NOKIA Lumia 530
3.2%
NOKIA Lumia 1520
2.6%
NOKIA Lumia 928
2.6%
HTC One (M8)
2.6% Other
23.4%

Windows Phone Devices – Mexico
We last looked at Mexico in
July. In the four months that
have passed there have been a
lot of changes.
The 535, 435 and 635 have
each gained two places in the
chart.
There have also been some
large percentage changes:
520 down 1.6%
535 up 1.4%
435 up 1.5%
710 down 2.6%
635 up 1.3%
The top ten is rounded out by a
reentry from the 532 and a new
entry from the 640XL.
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NOKIA Lumia 520
25.1%
NOKIA Lumia 530
9.7%
NOKIA Lumia 630
8.2%
MICROSOFT Lumia 535
7.0%
MICROSOFT Lumia 435
6.7%
NOKIA Lumia 625
6.7%
NOKIA Lumia 710
4.6%
NOKIA Lumia 635
4.1%
MICROSOFT Lumia 532
3.9%
3.8%
Other
20.2%

Windows Phone Devices – Brazil
It was back in June that we
last looked at figures from
Brazil and it seems lots of
people have been changing
their handsets in that time.
In addition to the new entries
from the 640 and 640XL,
there are big drops for the
520 (down 5.6%), the 630
(down 3.7%) and the 710
(down 1.7%).
There have been similar
gains for other devices too
though as the 535 is up
5.3%, the 435 is up 3.6% and
the Other category is up
2.1%
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NOKIA Lumia 520
17.1%
NOKIA Lumia 630,
16.7%
MICROSOFT Lumia 535
10.2%
MICROSOFT Lumia 435
7.5%NOKIA Lumia 530
7.2%
NOKIA Lumia 730
6.0%
4.9%
NOKIA Lumia 710
3.3%
MICROSOFT Lumia 640
3.2%
MICROSOFT Lumia 532
2.8%
Other
21.3%

Windows Phone Devices – Germany
The same devices make up the
top ten as they did in August
but with a small change in
order. The biggest positional
change going to the 640 which
moves from sixth to third place
as the result of a 2.9% share
increase.
The largest other change is the
rather surprising increase for
the 930 which has gained 1.5%
which is the result of an
increase in the total number of
these devices in use, not just a
relative percentage change.
The other big changes are:
630 down 1.8%
535 up 1.2%
925 down 0.8%
520 down 1.6%
530 down 1.1%
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NOKIA Lumia 630
14.1%
NOKIA Lumia 930,
9.8%
MICROSOFT Lumia 640
9.4%
MICROSOFT Lumia 535
8.6%
NOKIA Lumia 925
6.4%
NOKIA Lumia 520
5.8%
NOKIA Lumia 920
5.8%
NOKIA Lumia 530
5.1%
NOKIA Lumia 830
4.4%
NOKIA Lumia 625
3.5%
Other
27.0%

Windows Phone Devices – Italy
As elsewhere, the biggest
gain in popularity over the
last three months has been
for the 640 (up 1.7%) but
there have also been gains
for the 535 (1.3%), the 635
(0.5%) and the Other
category (0.7%).
The biggest falls in
percentage shares has been
for the 520 (1.6%) and the
630 (1.1%)
Shares for the 820 & 920
remain unchanged.
Today we also see the 735
enter the top ten for the first
time—replacing the 925.
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NOKIA Lumia 630
15.7%
MICROSOFT Lumia 535
11.6%
NOKIA Lumia 520
9.8%
NOKIA Lumia 635
7.3%
NOKIA Lumia 625
6.0%
MICROSOFT Lumia 640
5.2%
NOKIA Lumia 530
4.1%
NOKIA Lumia 820
4.0%
NOKIA Lumia 920
3.7%
NOKIA Lumia 735
3.4%
Other
29.2%

Windows Phone Devices – Turkey
We’ve not looked at Turkey in
detail before and so have no
public figures to compare
changes with. However, there
are a couple of interesting
things that stand out from this
chart.
The top ten is dominated by
older devices. Most of which
are over two years old.
Larger screen devices are
also more popular here. The
1320 being the second most
popular device is an outlier
amongst countries but the
625 with it’s larger screen is
also an anomaly.
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NOKIA Lumia 520
18.4%
NOKIA Lumia 1320,
11.0%
NOKIA Lumia 820
10.2%
NOKIA Lumia 625
9.4%
NOKIA Lumia 620
7.1%
NOKIA Lumia 925
6.5%
NOKIA Lumia 920
6.2%
NOKIA Lumia 630
5.8%
NOKIA Lumia 525
3.9%
MICROSOFT Lumia 535
3.6%
Other
17.8%

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AdDuplex Windows Phone Statistics Report - November, 2015

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