1. SHARING
DIGITAL
IN
NUMBERS
INDONESIA

2. FEEL FREE TO
WATCH!
These are some digital
datas I collect from
various source:
ComScore, We Are Social,
APJII, BBG & Galup, Rakuten,
Veritrans & Dailysocial, etc

3. ONLINE POPULATION in INDONESIA
73 MILLION
73 JUTA
Source: eMarketer, 2013

4. INTERNET USER
*in millions
93,4
83,6
72,7
59,6
2012
2013
Source: eMarketer, 2013
2014
2015
DID YOU
KNOW?

5. DEMOGRAPHIC
female
male
48,4
51,5
Source: : APJII,
Profil Internet
Indonesia,
Des 2012

6. DEMOGRAPHIC
49
urban
rural
rural
urban
51
Source:
We Are
Social SG
JAN 2014

7. DEMOGRAPHIC by AGE
3,1 %
DID YOU
KNOW?
6%
9,1 %
DIGITAL IMMIGRANT
10,1 %
10,9 %
This older generation knew internet
when they were an adult. Need to
learn and adapt
11,8 %
14,2 %
11,6 %
DIGITAL NATIVE
This younger generation born and
living in the internet era. They tend
to make trends in cyber
10,9 %
9,9 %
Source: : APJII,
Profil Internet
Indonesia,
Des 2012

8. DEMOGRAPHIC by AGE
3,1 %
DID YOU
KNOW?
6%
9,1 %
10,1 %
10,9 %
INTERNET USER IS DOMINATED
By YOUNGER GENERATION
12 – 34 years old (58,4 %)
11,8 %
14,2 %
11,6 %
10,9 %
9,9 %
Source: : APJII,
Profil Internet
Indonesia,
Des 2012

9. ONLINE AUDIENCE in INDONESIA
Source:
Comscore
Media
Metrix, 2013

10. DEMOGRAPHIC by AGE
11,8 %
14,2 %
19 %
27 %
43 %
EMERGING
INTERNET
MARKET
ARE VERY
YOUNG
UNDER 35 yo
Source:
Comscore
Media
Metrix, 2013

11. Globally,
Women are More Likely to Visit Family, Home, and Retail Sites;
Men Gravitate Towards Sports, Auto, and Technology
EMERGING INTERNET MARKET
ARE VERY YOUNG.
UNDER 35 yo
Source:
Comscore
Media
Metrix, 2013

12. SOCIAL
NETWORKING
80,2 26,4 10,5
MILLIONS
MILLIONS
MILLIONS
5,9
MILLIONS
4,9
MILLIONS
Source:
Comscore
Media
Metrix, 2013

13. SOCIAL
NETWORKING
by percent
95,7
PERCENT
47,6
PERCENT
37,6 29,4
PERCENT
PERCENT
Source:
BBG & Galup,
Oct 2012

14. SOCIAL MEDIA USE
98
ANY SOCIAL NETWORK
79
FACEBOOK
59
TWITTER
INSTAGRAM
Source: We Are Social SG JAN 2014
80
41
GOOGLE+
LINKEDIN
93
33
15
39
32
12
74
OWN AN ACCOUNT
USED in THE PAST MONTH

15. SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION as
A PERCENTAGE
of THE TOTAL
POPULTION
15
AVERAGE TIME
SOCIAL MEDIA
USERS SPEND
EACH DAY
PERCENTAGE of
MOBILE USERS
USING SOCIAL
MEDIA APPS
on THEIR HOME
2H54M 74
PERCENTAGE of
MOBILE USERS
USING LOCATIONBASED SERVICES
32

16. TOP CITIES TWITTER
2,4
JAKARTA
2,3
TOKYO
2,0
LONDON
1,9
SAO PAOLO
1,8
NEW YORK
1,3
BANDUNG
1,1
PARIS
LOS ANGELES
CHICAGO
RIYADH
0,9
0,9
0,8
Source: Social Bakers,Forbes

17. INDONESIA is
4th LARGEST
FACEBOOK POPULATION IN THE WORLD
20 MILLION
MORE USERS THAN THE UK
Source: wikipedia 2013, Alexis Gravel

18. 70
FACEBOOK USERS
in INDONESIA are
UNDER
25 YO

19. 75
FACEBOOK USERS
in INDONESIA
ACCESSING
THROUGH
MOBILE

20. 385
TWEETS
SENT
per DAY
are
Source: SEMIOCAST, JUL 2013

21. LINKEDIN in INDONESIA
11,01
#3
PENETRATION of ONLINE
POPULATION
FASTEST GROWING
POPULATION
2.614.214
TOTAL LINKEDIN USERS
RANK 18
Socialbakers (Global,2014)
3 INDUSTRY
OIL & ENERGY, TELECOMMUNICATION,
TI & SERVICE
Source:
Linkedin 2012,
Socialbakers
2013

22. 46
USER at the AGE 15-24 IS WEB VIDEO SEARCHING
Source:
ComScore
Video Metrix
2012

23. ALMOST HALF OF USERS
ONLINE
WHO WATCH VIDEO
ARE 15-24 yo
IN INDONESIA
Source:
ComScore
Video Metrix
2012

24. 18 MINUTES
TIME ON SITE PER SESSION
Source:
Youtube,
2013

25. 900.000
HOURS OF VIDEO VIEWED/DAY
Source:
Youtube,
2013

26. NEWS
READING
Minutes Spent per visitor on
News/information category:
WORLD-WIDE
VIETNAM
INDONESIA
SINGAPORE
Source:
Comscore
Media
Metrix, 2013
69,7
194,8
75,9
55,7

28. THE BIG PLAYER in INDONESIA
1
DETIK.COM
2 KOMPAS.COM
3
4
5
VIVA.CO.ID
TRIBUNNEWS.COM
MERDEKA.COM
6KAPANLAGI.COM
7OKEZONE.COM
8
9
LIPUTAN6.COM
TEMPO.CO
10
BOLA.NET
Source:
ALEXA.com
Jan 2014

29. DETIK.COM
KOMPAS.COM
VIVA.CO.ID
Source:
ALEXA.com
Jan 2014

30. BLOG
800-900
Articles per day (Dec’2013)
223.020
Members (Jan’ 2014)
982.918
Total Published Content Dec’2013
JAN’2014  18.588 posts
230.156
Total Facebook likes
292.521
Twitter follower
RANK 29
Alexa.com (Jan’2014)
Source:
Kompasiana
TEAM

31. HIGHLIGHT on ONLINE PURCHASE
7,4*
5,9
3,1
4,6
10%
digital buyers in Indonesia
percentage of Internet user
* In millions
9%
6,7%
2012
8%
2013
2014
2015
Source:
eMarketer
Jan 2013

32. MOST USED E-COMMERCE SITES
50
FACEBOOK
49,2
KASKUS
19,5
GROUPON
13,6
TOKOBAGUS
LIVINGSOCIAL
AMAZON
8,9
8,5
Source:
Veritrans &
Dailysocial,
2012

33. 11
ONLINE CONSUMER is GROWING
in INDONESIA
Source:
Survei Index
E-Commerce,
Rakuten
2013

34. USD239 or
IDR 2,3
MILLION
THE AVERAGE MONEY SPENT
in INDONESIA
Source:
Survei Index
E-Commerce,
Rakuten
2013

35. 54,1
USE SMARTPHONES TO SHOP
ONLINE
(in past 3 months)
Source:
Mastercard’s
Index for 2012

36. INDONESIAN LIKES TO..
78
SHARE PRODUCT VIA SOCIAL MEDIA
14
ONLINE SHOPPING BY HP/TABLET/GADGET
28
SHOPPERS STILL BUY ON STORE/OFFLINE
Source:
Survei Index
E-Commerce,
Rakuten
2013

37. MOST BOUGHT PRODUCT
female
IN PERCENT
male
CLOTHING
71,1
2,1
8,7
3,8
11,1
2,2
5,0
39,1
TICKET FOR
TRIP/SHOW
39,1
NOTEBOOK
39,1
11
BOOKS
ELECTRONIC
GADGET
SHOES
0,3
COSMETIC
0,8
BOOKING
4,8
39,1
HANDPHONE
BAGS
5,2
39,1
TOYS
9,0
8,8
0,3
4,7
4,6
Source:
APJII
2012

38. PAYMENT ONLINE
70
BANK TRANSFER
41
KLIK BCA
30
CREDIT CARD
24
CASH on DELIVERY
MANDIRI INTERNET
15
Source:
Source:
Veritrans &
APJII
Dailysocial
2012

39. 5 HOURS
27 MINUTES
AVERAGE TIME THAT INTERNET USER SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
Source:
We Are
Social SG
JAN 2014

40. 14%
MOBILE INTERNET PENETRATION AS A PERCENTAGE
OF TOTAL POPULATION
Source:
We Are
Social SG
JAN 2014

41. 2 HOURS 30 MINUTES
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING
MOBILE INTERNET EACH DAY
Source:
We Are
Social SG
JAN 2014

42. 23
SMARTPHONE
77
FEATURE PHONE
Source: Nielsen, Sept 2013

43. Source:
We Are
Social SG
JAN 2014

44. Source:
We Are
Social SG
JAN 2014

45. Source:
We Are
Social SG
JAN 2014

46. Source:
We Are
Social SG
JAN 2014

47. QUESTIONS?

48. THANK YOU
Seno Pramuadji
Digital Creative & Social Media Enthusiast
Twitter: @seno_pramuadji
www.about.me/senopramuadji