3. RATIONALE
The theme Footprint was chosen to celebrate the
company’s 25th
because it celebrates our history
(showing we have come a long way); recognizes
movement ( where we are now) and promises to
set a standard for all others to emulate (Our
Future). We leave a mark wherever , whenever
and however.
With this theme, we hope to showcase our
Innovation, Creativity, & Strategy which the
company is known for.
4. TIME LINE
The pre event stage will encompass a series of
activities with two events involved.
6months celebration campaign – June to Nov
6. Pre-party events
The staff, clients, and the community.
The main event
The staff, board of directors, clients, the
business community, family& friends.
Post events
Appreciation/ sustainnace
10. LTC’S PATRIOTS
Uniform dressing once a week starting from the
month of June.
Shirts (t-shirts, formular 1 shirts- with badges of
client’s logos on them), ties, scarfs, blazers, etc
This will be purchased by members of staff and
worn mandatorily once a week to show team
spirit and oneness.
11. Staff retreat at a resort ( La Campagne
Tropicana) in Lagos where everyone can feel free
with each other and express their feelings. This
will improve staff-management relationship.
12. BOTH WORLDS
A show full of colours
This will be a cocktail event where LTC’s clients
will be appreciated and entertained. This event
will be an event of fashion and music .
( clothes will be styled in the clients colours )
This is to help boost agency/client relationship.
13. Staff /Client tournament..
a Go-Kart event /or soccer event where the
clients and staff can participate in for fun.
14. FACE OF LTC
In-house selection of models to be used by our
various clients for their brands at a very
competitive price.
16. Visit of every member of staff to an orphanage
where gifts will be given...
An art competition where students will be asked
to draw or write on a particular topic and the
reward will be half scholarship and a chance to
work at LTC(internship or as a contract staff).
17. THE MOON WALK
Just like the Dance-athon; we will organize an
event where people come to dance and the person
who can dance the longest gets a prize…
18. DOCUMENTARY
A documentary will be made on how we work,
what we do together(all the events we’ve had
together) etc
A mini holographic drama will be put together to
tell the story of how it all began.
Anniversary edition of the News letter.....
19. COUNTDOWN...
A countdown blown up ball in the sky...
A full page newspaper teaser Ad which will be
blank showing “The Dawn of a New Era” This
will also be on digital billboards which will
countdown days to the event.
Inflatable aeroplane
Online
20.
21. MASK THE PAST…
The very first event of our anniversary year
where we re-live the 5th
year anniversary event
that took place
It will be a masquerade ball
Celebrating our past
Our past clients, former staff, etc.
22. THE SURVIVOUR
This will take place on a selected beach where
everyone will engage in fun activities and
extreme sports e.g. rock climbing.
This event is strictly for LTC staff and everyone
will get a chance to compete against each other.
There will be rewards for the best team player,
etc.
30. STRICTLY BY INVITATION
1000 copies of invitation cards will be given out
and that will be the only pass into the event.
Table booking and reservation
Guests will call in to book for tables which will go
for 150-200 thousand naira (for ten people).
Seat placement
There will be name cards on each table to
maintain order and organization at the event.
32. Our History…
A holographic mini drama will take place on the
stage on how it all began.
Awards will be given to members of the staff,
clients and to brands that have made an impact
in the society.
Performances- guest artist like Yemi Sax. Salsa
dancers, traditional dancers.
36. THE MUSEUM/ ART GALLERY
The opening of a museum and art
gallery.
Here LTC will encourage artistic
youths to send in various artistic
artifacts that would be displayed. Their
work will be put up for sale
In the museum, all our works (with the
permission of our clients will be
displayed to showcase our work and
put the brands we work for in the
spotlight
37. WHAT'S IN IT FOR US?
Generation of funds from those who send in their
work.
There can be an online activation opportunity
This will serve as a sustenance means after our
anniversary celebration.
38. LTC’S FOOTPRINTS MONUMENT
We can make this the largest monument in
Africa.
The individual who can sculpt its miniature will
be paid and his/her work will be placed in the
museum.
39. TOP 25
An online activation where people send in
creative top 25 articles, drawings, etc.
Qustions could be given out monthly and there
will be 25 responses.
E.g. what will be the top 25 logos of the future?
40. COSTINGS
Items Costs per unit (N)
Polo Shirts 2,000
F1 Shirts 12,000 (for the senior staff members)
Blazers 25,000 (for the board members)
