The document summarizes an article about corporate social responsibility and sustainable development issues raised by globalization. It discusses a report by SustainAbility, Ketchum PR, and the UN Environment Program covering topics like biodiversity, child labor, and climate change. The document also notes that building confidence between corporations, NGOs, and other institutions through social responsibility efforts could help save globalization from anti-globalization protests and build profitability.
1. Adriana de Oliveira-Davidson, MA PR Candidate – University of Westminster A summary of the article by Sheldon Rampton, published on PR Watch 2002. CSR and the Crisis of Globalization
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3. Lessons from Good News and Bad News Report New global imperative for PR Confidence building to save globalization Private sector NGO’s International Institutions Ketchum PR chairman David Drobis views
4. Profit Motivation Social Responsibility Positive correlation Profitability Build confidence with NGO’s
5. Thank you! http://adriana-beyondcommunications.blogspot.com Adriana de Oliveira-Davidson MA PR Candidate University of Westminster
![Good News and Bad: The Media, Corporate Social Responsibility and Sustainable Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the growth of megacities, ozone depletion, recycling, renewable resources, socially responsible investing, sustainable forestry, and urban air quality. SustainAbility in partnership with Ketchum PR and The United Nations Environment Program issued the report covering the issues above. Anti-globalization Protestors Corporations Media Social Responsibility](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)