May 2011. All financial information has been removed from these slides.

1. Walkabout Liverpool
by Alexandra Ashton

2. About our Venue
Listed building
1020 Capacity
2 floors
Top floor balcony
23 staff – interviewing for Jessicas
Operating for 10 years in November

3. LOCATION LOCATION LOCATION
Located in the
heart of
Concert
Square, Liverpo
ol’s most
famous &
popular
nightlife area.

4. LOCATION LOCATION LOCATION
Restraints
• 9 competitors within 50m
41 within approximately
500m
• NO FLYERING or A boards
• Limited passing day trade
• Lack of local support
• Not in the student circuit

5. CRAZY Competitors
25p
90p
5p £1

6. SELL SELL SELL

7. PRE-SELL!!
BE A VIP…
Book a table, booth or
private area for you
and your mates at
Walkabout - IT’S FREE!

8. FEEL LIKE A VIP?

9. RUN WITH THE BALL

10. VIP – NO WORRIES

11. VIP – WE’RE MATES

12. Growing Party
• Push pre-booking availability via social
media, internal & external marketing, 3rd
parties & networking.
• Clear party packages to sell – birthday/stag &
hen/Aussie, going travelling/buffet/drinks
• Increase 3rd parties – stag & hen
companies, party buses, limo/coach
services, hostels/guest houses/hotels.
• Network 21 & Corporate deals.
• Offer entertainment & decoration facilities –
karaoke? Aussie themed tat.

13. Growing Sport
• Clear sports packages to sell – beer buckets, match time drinks
offer? Half time snacks for pre booked tables? collaborate with a
sports retailer in the area -JJB? William Hill? Awesome Walls.
• Sponsor AU societies (influential voices) and contacts with sports
society leaders.
• Market WB Liverpool as the best place to watch sport – biggest
screen in the city, 3DHD screens, boxing machines, fussball table,
fruit machines. Utilise Social Media.
• Collaboration/sponsorship of local sports teams and events. For
example - Mersey Tigers consistently play at the echo arena,
game in Birmingham 30th April was on Sky sports. Show in venue
– gain local custom, support the city.
• Sports Champion to join various fan forums for local teams.

14. Growing MAD MONDAY
• Carefully designed modern POS that is not only eye
catching but contains all the information the customer
wants & also how to contact us.
• Collaboration with Nice n Naughty an adult store located in
the area to add value and create a buzz about how rude
Mad Mondays @ Walkabout are.
• More emphasis on the quality of the games. Clear
start/stop, weekly games, female friendly games and
shockers.
• YouTube concept, Twitter, Facebook, DJ’s, 3rd parties.
• External promotions – 60x40’s, network 21, NnN, social
media networks, local press.

15. Mad Monday Artwork

16. Growing Food/General
• External Marketing - menu & food promotions board
• Menu re-launch to local businesses – wet sales, data
capture, word of mouth, chatterboxes, returning
customers, pre- order facility, empathica.
• Monthly local business promo – e.g. free starter
• Utilise social media & networks to advertise pre-
booked packages. For example; Burger of the day &
drink only £5! Call 07825679017 and quote Twitter
to book
• Varied Offers e.g. free cake with table booking for
birthdays, free sharing platter for your & your work
mates.

17. Students YES/NO?
We LOVE Students!!
• Goal to acquire 1 regular student night using promoters –
CoolIt, Beans or Voodoo.
• Pre-Med-Wed – build a strong relationship with MEDICATION,
gain exclusivity of wristband sales, shared marketing strategy
& strong student following.
• Walkabout to be the students weekend home.
Restraints
• Venue capacity – Garlands , Mood, Koco, Bumper
• Sufficient ROI from PRE-MED.

18. Growing Students
• Clear student party packages to sell – lower cost options.
• Capture data through the supply of Boomerang Cards at
fresher's and produce monthly/quarterly student only offers to
email & encourage them to the venue everyday!
• Sponsor AU societies (influential voices) and target/create
contacts with society leaders and union presidents – M/F rugby
teams from UoL, JMU (Andy Brown) & Hope.
• Push guest lists availability via social media, hand out free entry
passes as a promo on weeknights encouraging weekend
returners.
• Employ students to act as 3rd parties in social media. For
example, on Facebook Ryan Walkabout Smith, accepts posts and
pushes Walkabout Liverpool offers & distribute to halls of
residence – rewarded with discounted drinks for bringing large
groups to the venue.

19. Other Opportunities
• Produce well structured contrived lets that target our
market and our promoted and delivered to a high standard.
For example – charity events, monthly full moon parties,
live entertainment.
• N21 – create alliances with companies who can drive
customers to us, use us for parties and support our values.
• Christmas – produce a clear party package/contrived let.
• Breakfast clubs/networking events/meeting room –
maximise diversification to exploit potential usage of
staff/premises.

20. GAME ON!!
• Focus on what we can control rather
than what the effects of the competition
• Develop KRA’s – Mad
Monday, Food/General & Party.
• Encourage Pre-booking & utilisation of
the venue.
• Gain presence in the student market
using promoters & established nights.
ANY QUESTIONS?