SlideShare a Scribd company logo
1 of 36
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                       MARKETING PLAN




MARKETING PLAN


MODULE 8
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN



     LEARNING OUTCOME
• Understand the importance of preparing a
  marketing plan
• Describe the steps in preparing a
  marketing plan
• Identify components of a marketing plan
• Prepare a marketing plan for a small
  business
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN



                Module Outline
• Introduction
• Steps in Preparing a Marketing Plan for Small
  Businesses.
• Marketing Objectives
• Product or Service
• Target Market
• Market Trend and Market Size
• Competition
• Sales Forecast
• Marketing Strategy
• Marketing Personnel
• Marketing Budget
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                          MARKETING PLAN




                      Introduction
    A well prepared marketing plan helps
    entrepreneurs to:
•   evaluate market acceptance
•   develop strategies to market products or
    services of the business
•   identify required resources to execute the
    marketing strategy
•   estimate marketing financial requirement
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                        MARKETING PLAN



     Steps in Preparing a Marketing Plan
1.   Setting Marketing Objectives
2.   Determining product or service
3.   Identifying target market
4.   Analyzing market trend and size
5.   Assessing competition
6.   Forecasting sales
7.   Developing marketing strategy
8.   Planning for marketing personnel
9.   Preparing marketing budget
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                           MARKETING PLAN




  1. Setting Marketing Objectives:
New business:
• Introduce new products/services
• Estimate market acceptance and sales

Existing business
• Introduce new products/services
• Inform market of product improvement
• Enter new market
• Increase sales of existing products
• Increase market share
• Market penetration
• Regain market for existing product
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                          MARKETING PLAN



  2. Determining product or service
• Needs & wants of customers
• Marketability of a product or service

Guide in describing product or services
State clearly the value and benefits of product or service to
customers. Capitalize on the uniqueness or strengths of
the product or services such as on its formulation,
ingredients used, safety, ease of use, life span, flexibility,
assortment, location, operation hours, personalization,
extended warranty etc.
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN



     3. Identifying target market
• Who is the consumer of the product or
  service?

• What is their common needs or wants that
  would be satisfied by the product or
  service?

• What is their common characteristics?
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                        MARKETING PLAN




       Target Market Alternatives
•   Segmented Marketing
-   target several or a particular market segments
-   design separate offers for each segment
    Niche Marketing:
    Targeting a large share of one or a few segments or
    niches
    Micromarketing:
    Tailoring products to suit the tastes of specific
    individuals and locations
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN




     Target Market Alternatives
• Mass-Marketing
- ignoring market segment differences
- go after the whole market with one offer
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                     MARKETING PLAN




Common Bases For Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation
     • Occasions
     • Benefits Sought
     • User Status
     • Usage Rate
     • Loyalty Status
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                        MARKETING PLAN



         4. Analyzing Market Trend
              and Market Size
•   What is the trend in the market?
•   What is market potential?
•   Size of the market - what is the RM value?
•   Customer profiles of relevant market
    segments.
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                       MARKETING PLAN



Market Size:
- Total potential purchase of target market
- Should be translated into monetary value
- Growing, remain the same or shrinking

Market Share:
- a comparative measure to assess
performance against the competition
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                        MARKETING PLAN




     5. Assessing Competition
Identify Competitors
• Assess their market positions and
  strategies i.e.; product quality, pricing,
  distribution and promotion
• Strengths and weaknesses
• Duration in market
• Customers
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                     MARKETING PLAN



        6. Forecasting Sales
• Past performance
• Break-even – to set the minimum
• Secured projects
• On-going contracts
• Anticipated or intended growth
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN




 7. Developing Marketing Strategy
• To enable business to plan for its limited
  resources in order to achieve stated
  marketing objectives
• The key idea is to deliver customer
  satisfaction yet provide business with a
  competitive advantage
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN




          Marketing Strategy
• Product Strategy

• Pricing Strategy

• Place or Distribution Strategy

• Promotion Strategy
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                        MARKETING PLAN


               Product Strategy
• Include product and service strategy
  – Product is a physical item that can be seen, owned,
    used or consumed
  – Ideas and creations of the minds can also be
    regarded as product

  – Service is intangible and cannot be seen or owned,
    but is useful, can be experienced and able to satisfy
    customer needs and wants

  – Product strategy refers to a product, service or a
    combination of both
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                            MARKETING PLAN



                 Product Strategy
• Product attributes
    – Quality
    – Design
•   Trade name
•   Brand name
•   Packaging
•   Labeling
•   Warranty
•   After sales service
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN



 Marketing Strategies for Services
• Service quality
  – consistency
• Service package
  – Combination of services at competitive price
• Service differentiation
  – Offering that is unique and can be
    differentiated from the competitors
• After sales services
  – Follow-up
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                   MARKETING PLAN




           Pricing Strategy
Price is the value exchanged between
the seller and the buyer in order for the
buyer to possess, use or experience the
product or service offered
Most often, price is in the form of
monetary value paid by the buyer to
obtain the product or service
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                     MARKETING PLAN




            Pricing Strategy
Common Pricing Methods:

• Based on Cost
  – Fixed Cost + Variable Cost + Desired Margin
• Based on Perceived Value
• Based on Competition
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                       MARKETING PLAN


                Pricing Tactics

•   Price lining
•   Discounting
•   Purchase with purchase
•   Psychological pricing
•   Captive pricing
•   Product bundle pricing
•   Segmentation pricing
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                    MARKETING PLAN




           Factors to Consider
           When Setting Price

• Marketing objectives
• Demand and supply
• Competitor’s pricing
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN



   Place or Distribution Strategy

• Place strategy refers to the decision made on
  the location of the business
• Choice of location is crucial for most brick and
  mortar businesses

• Channel of distribution is a network developed
  to ensure product or services reach target
  consumers
• Distribution strategy for consumer product and
  industrial product may vary
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                 MARKETING PLAN


     Distribution Strategy
             Manufacturer/Producer


Wholesaler                            Wholesaler


                                                     E-Intermediaries

  Retailer             Retailer




                        Consumer
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                         MARKETING PLAN




        Factors to Consider When
     Determining Distribution Strategy

•   Type of product
•   Target market
•   Market coverage
•   Transportation ease
•   Product standardization
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                    MARKETING PLAN



        Promotion Strategy

Promotion is any coordinated effort taken
to supplement the product, price and
place strategies in order to achieve
marketing objectives.
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN



        Promotion Strategy
•   Advertising
•   Sales promotion
•   Personal Selling
•   Publicity
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                            MARKETING PLAN



             Promotion Strategy
Advertising
Paid, non personal sales effort through a medium to influence a large number
of consumers.

   •   Channel of adverting:                 • Outdoor
   •   Printed                                   • Billboards
        • Newspaper                              • Banners
        • Magazines                              • Transportation
        • Yellow pages
        • Brochures
        • Business cards

   •   Electronic and Digital
        • Television
        • Radio
        • Internet
        • Sort messaging system
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                               MARKETING PLAN



                Promotion Strategy
Sales promotion
• Promotional activities or incentives carried out or offered within a set time
   frame to influence purchase
• Common sales promotion strategies:
     – Rebates
     – Coupons
     – Purchase-with-purchase
     – Samples
     – Premiums
     – Contest
     – Rebates
     – Point-of-purchase promotion
     – Sweepstakes
     – Free delivery
     – Extended warranty
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                          MARKETING PLAN



            Promotion Strategy
Personal Selling
• Personal sales presentation conducted by a trained
  sales person to influence potential customers. It is most
  often used for products that require demonstration or
  explanation


Publicity
• Efforts taken to develop and maintain good relationship
  with the public to ensure good favorable public image of
  the business.
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                      MARKETING PLAN



 8. Planning For Marketing Personnel
• Determine number of supporting
  personnel needed to undertake the
  marketing tasks – in-house or outsource?
• Examples:
  – Marketing manager or executives
  – Sales personnel
  – Promotion personnel
  – Distribution personnel
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                       MARKETING PLAN




  9. Preparing Marketing Budget
• Marketing budget refers to expenses incurred in
  planning for the marketing aspect of the proposed
  business or project. It consists of 3 components.

1. Investment on fixed assets
2. Allocation for working capital for marketing
   activities
3. Other marketing expenses
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
            MARKETING PLAN




   END OF MODULE 8
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
                          MARKETING PLAN


             Marketing Budget Table
         Items                    Fixed         Working         Other
                                  Asset         Capital       Expenses
                                  (RM)           (RM)           (RM)
Fixed Asset
Signboard                        4,000
Working Capital
Salary/EPF/SOCSO
- Marketing Manager                              3,000
- Sales Consultant                               1,500
- Promotion                                        500
Lain-Lain
Grand Opening                                                 5,000

Total (RM)                       4,000          5,000         5,000

More Related Content

What's hot

Kertas kerja pengurusan sumber manusia
Kertas kerja pengurusan sumber manusiaKertas kerja pengurusan sumber manusia
Kertas kerja pengurusan sumber manusiaAzalina Harun
 
Chapter 1 (introduction)
Chapter 1 (introduction)Chapter 1 (introduction)
Chapter 1 (introduction)Amaie Idarus
 
Pkh form 3 bab 5 (pengenalan kepada pemasaran)
Pkh form 3 bab 5 (pengenalan kepada pemasaran)Pkh form 3 bab 5 (pengenalan kepada pemasaran)
Pkh form 3 bab 5 (pengenalan kepada pemasaran)Nazie War
 
Rancangan perniagaan wano
Rancangan perniagaan wanoRancangan perniagaan wano
Rancangan perniagaan wanoNor Syazwani
 
Presentation Pengurusan Kewangan (KWSP, Perkeso, Insolvensi)
Presentation Pengurusan Kewangan (KWSP, Perkeso, Insolvensi)Presentation Pengurusan Kewangan (KWSP, Perkeso, Insolvensi)
Presentation Pengurusan Kewangan (KWSP, Perkeso, Insolvensi)Fikriyah Sabarudin
 
2. persekitaran pemasaran
2. persekitaran pemasaran2. persekitaran pemasaran
2. persekitaran pemasaranyunnach
 
Pengurusan rekod fail.
Pengurusan rekod fail.Pengurusan rekod fail.
Pengurusan rekod fail.jasmi jaafar
 
Kertas Kerja Perniagaan (LM 2025)
Kertas Kerja Perniagaan (LM 2025)Kertas Kerja Perniagaan (LM 2025)
Kertas Kerja Perniagaan (LM 2025)Afifah Nabilah
 
Topik 4 Kos (costing)
Topik 4   Kos (costing)Topik 4   Kos (costing)
Topik 4 Kos (costing)Ayubkhan Kks
 
Contoh Kertas Kerja Lawatan...
Contoh Kertas Kerja Lawatan...Contoh Kertas Kerja Lawatan...
Contoh Kertas Kerja Lawatan...Nur Dalila Zamri
 
Aturcara program mbbs annual dinner (second offical)
Aturcara program mbbs annual dinner (second offical)Aturcara program mbbs annual dinner (second offical)
Aturcara program mbbs annual dinner (second offical)zackdidy
 
ENT 300 Business plan Flores Virent
ENT 300 Business plan Flores VirentENT 300 Business plan Flores Virent
ENT 300 Business plan Flores VirentShadina Shah
 
contoh Kertas kerja
contoh Kertas kerja contoh Kertas kerja
contoh Kertas kerja PKB -> USIM
 

What's hot (20)

Kertas kerja pengurusan sumber manusia
Kertas kerja pengurusan sumber manusiaKertas kerja pengurusan sumber manusia
Kertas kerja pengurusan sumber manusia
 
Ent300 Module06
Ent300 Module06Ent300 Module06
Ent300 Module06
 
Hire Purchase Act (Business Law)
Hire Purchase Act (Business Law)Hire Purchase Act (Business Law)
Hire Purchase Act (Business Law)
 
Chapter 1 (introduction)
Chapter 1 (introduction)Chapter 1 (introduction)
Chapter 1 (introduction)
 
Pkh form 3 bab 5 (pengenalan kepada pemasaran)
Pkh form 3 bab 5 (pengenalan kepada pemasaran)Pkh form 3 bab 5 (pengenalan kepada pemasaran)
Pkh form 3 bab 5 (pengenalan kepada pemasaran)
 
Bakeri
BakeriBakeri
Bakeri
 
Ent300 module05
Ent300 module05Ent300 module05
Ent300 module05
 
Rancangan perniagaan wano
Rancangan perniagaan wanoRancangan perniagaan wano
Rancangan perniagaan wano
 
Presentation Pengurusan Kewangan (KWSP, Perkeso, Insolvensi)
Presentation Pengurusan Kewangan (KWSP, Perkeso, Insolvensi)Presentation Pengurusan Kewangan (KWSP, Perkeso, Insolvensi)
Presentation Pengurusan Kewangan (KWSP, Perkeso, Insolvensi)
 
profile melawati
 profile melawati profile melawati
profile melawati
 
2. persekitaran pemasaran
2. persekitaran pemasaran2. persekitaran pemasaran
2. persekitaran pemasaran
 
Pengurusan rekod fail.
Pengurusan rekod fail.Pengurusan rekod fail.
Pengurusan rekod fail.
 
Kertas Kerja Perniagaan (LM 2025)
Kertas Kerja Perniagaan (LM 2025)Kertas Kerja Perniagaan (LM 2025)
Kertas Kerja Perniagaan (LM 2025)
 
Frozenfood
FrozenfoodFrozenfood
Frozenfood
 
Topik 4 Kos (costing)
Topik 4   Kos (costing)Topik 4   Kos (costing)
Topik 4 Kos (costing)
 
Contoh Kertas Kerja Lawatan...
Contoh Kertas Kerja Lawatan...Contoh Kertas Kerja Lawatan...
Contoh Kertas Kerja Lawatan...
 
Aturcara program mbbs annual dinner (second offical)
Aturcara program mbbs annual dinner (second offical)Aturcara program mbbs annual dinner (second offical)
Aturcara program mbbs annual dinner (second offical)
 
ENT 300 Business plan Flores Virent
ENT 300 Business plan Flores VirentENT 300 Business plan Flores Virent
ENT 300 Business plan Flores Virent
 
Bab 7
Bab 7Bab 7
Bab 7
 
contoh Kertas kerja
contoh Kertas kerja contoh Kertas kerja
contoh Kertas kerja
 

Viewers also liked (20)

Ent300 module10
Ent300 module10Ent300 module10
Ent300 module10
 
Ent300 module09
Ent300 module09Ent300 module09
Ent300 module09
 
Ent300 Module09
Ent300 Module09Ent300 Module09
Ent300 Module09
 
Ent300 module07
Ent300 module07Ent300 module07
Ent300 module07
 
ENT300 Business Proposal
ENT300 Business ProposalENT300 Business Proposal
ENT300 Business Proposal
 
Ent300 module01
Ent300 module01Ent300 module01
Ent300 module01
 
Ent300 Module11
Ent300 Module11Ent300 Module11
Ent300 Module11
 
Ent300 Module01
Ent300 Module01Ent300 Module01
Ent300 Module01
 
Ent300 Module08
Ent300 Module08Ent300 Module08
Ent300 Module08
 
Ent300 Module04
Ent300 Module04Ent300 Module04
Ent300 Module04
 
Report ENT300 UiTM
Report ENT300 UiTMReport ENT300 UiTM
Report ENT300 UiTM
 
Ent300 Module10
Ent300 Module10Ent300 Module10
Ent300 Module10
 
Ent300 Module07
Ent300 Module07Ent300 Module07
Ent300 Module07
 
Final ent
Final entFinal ent
Final ent
 
Ent300 presentation
Ent300 presentationEnt300 presentation
Ent300 presentation
 
Example business plan (ENT) subject UITM
Example business plan (ENT) subject UITMExample business plan (ENT) subject UITM
Example business plan (ENT) subject UITM
 
Organizational Plan
Organizational PlanOrganizational Plan
Organizational Plan
 
Marketing plan presentation (2015, section B) [UET Peshawar]
Marketing plan presentation (2015, section B) [UET Peshawar]Marketing plan presentation (2015, section B) [UET Peshawar]
Marketing plan presentation (2015, section B) [UET Peshawar]
 
Pricing
PricingPricing
Pricing
 
Qnap company &_product_overview _ Info Tech middle east
Qnap company &_product_overview _ Info Tech middle eastQnap company &_product_overview _ Info Tech middle east
Qnap company &_product_overview _ Info Tech middle east
 

Similar to Ent300 module08

1 Product Strategy Decisions to use the product strategy
1 Product Strategy Decisions to use the product strategy1 Product Strategy Decisions to use the product strategy
1 Product Strategy Decisions to use the product strategyInncentRajput
 
segmentation, targeting, and positioning
segmentation, targeting, and positioningsegmentation, targeting, and positioning
segmentation, targeting, and positioningnarman1402
 
Improving market share noshir marfatia
Improving market share noshir marfatiaImproving market share noshir marfatia
Improving market share noshir marfatiaSanjay Patil
 
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DCIns & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DCWashington, DC Economic Partnership
 
Ikon marketing-strategy-consulting-brochure
Ikon marketing-strategy-consulting-brochureIkon marketing-strategy-consulting-brochure
Ikon marketing-strategy-consulting-brochureDisha Shah
 
Operation Management Chapter 2
Operation Management Chapter 2Operation Management Chapter 2
Operation Management Chapter 2kamelliachaichi
 
Marketing-Strategy (1)(1).pptx
Marketing-Strategy (1)(1).pptxMarketing-Strategy (1)(1).pptx
Marketing-Strategy (1)(1).pptxarthits
 
Customer-Driven-Marketing-Strategy.ppt
Customer-Driven-Marketing-Strategy.pptCustomer-Driven-Marketing-Strategy.ppt
Customer-Driven-Marketing-Strategy.pptsteadyfalcon
 
Markets, Segmentation, Targeting
Markets, Segmentation, Targeting Markets, Segmentation, Targeting
Markets, Segmentation, Targeting DrAnkitaPathak
 
04 marketingsegmentationtargetingandpositioning-110403205125-phpapp02
04 marketingsegmentationtargetingandpositioning-110403205125-phpapp0204 marketingsegmentationtargetingandpositioning-110403205125-phpapp02
04 marketingsegmentationtargetingandpositioning-110403205125-phpapp02Khaled Tarawneh
 
Chapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11   ppt 11 market segmentation, targeting and positioningChapter 11   ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioningKritika Nagdev
 

Similar to Ent300 module08 (20)

1 Product Strategy Decisions to use the product strategy
1 Product Strategy Decisions to use the product strategy1 Product Strategy Decisions to use the product strategy
1 Product Strategy Decisions to use the product strategy
 
segmentation, targeting, and positioning
segmentation, targeting, and positioningsegmentation, targeting, and positioning
segmentation, targeting, and positioning
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Improving market share noshir marfatia
Improving market share noshir marfatiaImproving market share noshir marfatia
Improving market share noshir marfatia
 
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DCIns & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
 
marketing mix.ppt
marketing mix.pptmarketing mix.ppt
marketing mix.ppt
 
What is strategy
What is strategyWhat is strategy
What is strategy
 
Marketing management
Marketing managementMarketing management
Marketing management
 
1 - MASS MARKETING .pptx
1 - MASS MARKETING .pptx1 - MASS MARKETING .pptx
1 - MASS MARKETING .pptx
 
1 marketing mix
1 marketing mix1 marketing mix
1 marketing mix
 
Ikon marketing-strategy-consulting-brochure
Ikon marketing-strategy-consulting-brochureIkon marketing-strategy-consulting-brochure
Ikon marketing-strategy-consulting-brochure
 
Operation Management Chapter 2
Operation Management Chapter 2Operation Management Chapter 2
Operation Management Chapter 2
 
Marketing-Strategy (1)(1).pptx
Marketing-Strategy (1)(1).pptxMarketing-Strategy (1)(1).pptx
Marketing-Strategy (1)(1).pptx
 
Customer-Driven-Marketing-Strategy.ppt
Customer-Driven-Marketing-Strategy.pptCustomer-Driven-Marketing-Strategy.ppt
Customer-Driven-Marketing-Strategy.ppt
 
Markets, Segmentation, Targeting
Markets, Segmentation, Targeting Markets, Segmentation, Targeting
Markets, Segmentation, Targeting
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Marketing management
Marketing managementMarketing management
Marketing management
 
04 marketingsegmentationtargetingandpositioning-110403205125-phpapp02
04 marketingsegmentationtargetingandpositioning-110403205125-phpapp0204 marketingsegmentationtargetingandpositioning-110403205125-phpapp02
04 marketingsegmentationtargetingandpositioning-110403205125-phpapp02
 
Chapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11   ppt 11 market segmentation, targeting and positioningChapter 11   ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioning
 
Fashion marketing concepts
Fashion marketing conceptsFashion marketing concepts
Fashion marketing concepts
 

Recently uploaded

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000dlhescort
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 

Recently uploaded (20)

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 

Ent300 module08

  • 1. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN MARKETING PLAN MODULE 8
  • 2. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN LEARNING OUTCOME • Understand the importance of preparing a marketing plan • Describe the steps in preparing a marketing plan • Identify components of a marketing plan • Prepare a marketing plan for a small business
  • 3. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Module Outline • Introduction • Steps in Preparing a Marketing Plan for Small Businesses. • Marketing Objectives • Product or Service • Target Market • Market Trend and Market Size • Competition • Sales Forecast • Marketing Strategy • Marketing Personnel • Marketing Budget
  • 4. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Introduction A well prepared marketing plan helps entrepreneurs to: • evaluate market acceptance • develop strategies to market products or services of the business • identify required resources to execute the marketing strategy • estimate marketing financial requirement
  • 5. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Steps in Preparing a Marketing Plan 1. Setting Marketing Objectives 2. Determining product or service 3. Identifying target market 4. Analyzing market trend and size 5. Assessing competition 6. Forecasting sales 7. Developing marketing strategy 8. Planning for marketing personnel 9. Preparing marketing budget
  • 6. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 1. Setting Marketing Objectives: New business: • Introduce new products/services • Estimate market acceptance and sales Existing business • Introduce new products/services • Inform market of product improvement • Enter new market • Increase sales of existing products • Increase market share • Market penetration • Regain market for existing product
  • 7. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 2. Determining product or service • Needs & wants of customers • Marketability of a product or service Guide in describing product or services State clearly the value and benefits of product or service to customers. Capitalize on the uniqueness or strengths of the product or services such as on its formulation, ingredients used, safety, ease of use, life span, flexibility, assortment, location, operation hours, personalization, extended warranty etc.
  • 8. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 3. Identifying target market • Who is the consumer of the product or service? • What is their common needs or wants that would be satisfied by the product or service? • What is their common characteristics?
  • 9. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Target Market Alternatives • Segmented Marketing - target several or a particular market segments - design separate offers for each segment Niche Marketing: Targeting a large share of one or a few segments or niches Micromarketing: Tailoring products to suit the tastes of specific individuals and locations
  • 10. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Target Market Alternatives • Mass-Marketing - ignoring market segment differences - go after the whole market with one offer
  • 11. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Common Bases For Segmentation • Demographic Segmentation • Psychographic Segmentation • Behavioral Segmentation • Occasions • Benefits Sought • User Status • Usage Rate • Loyalty Status
  • 12. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 4. Analyzing Market Trend and Market Size • What is the trend in the market? • What is market potential? • Size of the market - what is the RM value? • Customer profiles of relevant market segments.
  • 13. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Market Size: - Total potential purchase of target market - Should be translated into monetary value - Growing, remain the same or shrinking Market Share: - a comparative measure to assess performance against the competition
  • 14. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 5. Assessing Competition Identify Competitors • Assess their market positions and strategies i.e.; product quality, pricing, distribution and promotion • Strengths and weaknesses • Duration in market • Customers
  • 15. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 6. Forecasting Sales • Past performance • Break-even – to set the minimum • Secured projects • On-going contracts • Anticipated or intended growth
  • 16. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 7. Developing Marketing Strategy • To enable business to plan for its limited resources in order to achieve stated marketing objectives • The key idea is to deliver customer satisfaction yet provide business with a competitive advantage
  • 17. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Marketing Strategy • Product Strategy • Pricing Strategy • Place or Distribution Strategy • Promotion Strategy
  • 18. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Product Strategy • Include product and service strategy – Product is a physical item that can be seen, owned, used or consumed – Ideas and creations of the minds can also be regarded as product – Service is intangible and cannot be seen or owned, but is useful, can be experienced and able to satisfy customer needs and wants – Product strategy refers to a product, service or a combination of both
  • 19. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Product Strategy • Product attributes – Quality – Design • Trade name • Brand name • Packaging • Labeling • Warranty • After sales service
  • 20. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Marketing Strategies for Services • Service quality – consistency • Service package – Combination of services at competitive price • Service differentiation – Offering that is unique and can be differentiated from the competitors • After sales services – Follow-up
  • 21. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Pricing Strategy Price is the value exchanged between the seller and the buyer in order for the buyer to possess, use or experience the product or service offered Most often, price is in the form of monetary value paid by the buyer to obtain the product or service
  • 22. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Pricing Strategy Common Pricing Methods: • Based on Cost – Fixed Cost + Variable Cost + Desired Margin • Based on Perceived Value • Based on Competition
  • 23. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Pricing Tactics • Price lining • Discounting • Purchase with purchase • Psychological pricing • Captive pricing • Product bundle pricing • Segmentation pricing
  • 24. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Factors to Consider When Setting Price • Marketing objectives • Demand and supply • Competitor’s pricing
  • 25. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Place or Distribution Strategy • Place strategy refers to the decision made on the location of the business • Choice of location is crucial for most brick and mortar businesses • Channel of distribution is a network developed to ensure product or services reach target consumers • Distribution strategy for consumer product and industrial product may vary
  • 26. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Distribution Strategy Manufacturer/Producer Wholesaler Wholesaler E-Intermediaries Retailer Retailer Consumer
  • 27. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Factors to Consider When Determining Distribution Strategy • Type of product • Target market • Market coverage • Transportation ease • Product standardization
  • 28. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Promotion Strategy Promotion is any coordinated effort taken to supplement the product, price and place strategies in order to achieve marketing objectives.
  • 29. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Promotion Strategy • Advertising • Sales promotion • Personal Selling • Publicity
  • 30. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Promotion Strategy Advertising Paid, non personal sales effort through a medium to influence a large number of consumers. • Channel of adverting: • Outdoor • Printed • Billboards • Newspaper • Banners • Magazines • Transportation • Yellow pages • Brochures • Business cards • Electronic and Digital • Television • Radio • Internet • Sort messaging system
  • 31. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Promotion Strategy Sales promotion • Promotional activities or incentives carried out or offered within a set time frame to influence purchase • Common sales promotion strategies: – Rebates – Coupons – Purchase-with-purchase – Samples – Premiums – Contest – Rebates – Point-of-purchase promotion – Sweepstakes – Free delivery – Extended warranty
  • 32. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Promotion Strategy Personal Selling • Personal sales presentation conducted by a trained sales person to influence potential customers. It is most often used for products that require demonstration or explanation Publicity • Efforts taken to develop and maintain good relationship with the public to ensure good favorable public image of the business.
  • 33. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 8. Planning For Marketing Personnel • Determine number of supporting personnel needed to undertake the marketing tasks – in-house or outsource? • Examples: – Marketing manager or executives – Sales personnel – Promotion personnel – Distribution personnel
  • 34. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN 9. Preparing Marketing Budget • Marketing budget refers to expenses incurred in planning for the marketing aspect of the proposed business or project. It consists of 3 components. 1. Investment on fixed assets 2. Allocation for working capital for marketing activities 3. Other marketing expenses
  • 35. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN END OF MODULE 8
  • 36. ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP MARKETING PLAN Marketing Budget Table Items Fixed Working Other Asset Capital Expenses (RM) (RM) (RM) Fixed Asset Signboard 4,000 Working Capital Salary/EPF/SOCSO - Marketing Manager 3,000 - Sales Consultant 1,500 - Promotion 500 Lain-Lain Grand Opening 5,000 Total (RM) 4,000 5,000 5,000