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Close up   nollywood
INTRODUCTION If quantity of  movies were to be considered as the yardstick  to measure the success of “make believe “ industry, Hollywood and Bollywood  ought have taken a bow as a sign of respect for real  ingenuity of Nigerians  within a very short time.   The universe in the mind of the Nigerians, whether on stage or on screen, has always been captivating.
INTRODUCTION   contd. Little wonder the whole world  seen the Nigerian movie industry -popularly known as NOLLYWOOD as a money spinning after crude oil.   Today, Nigerian cinematography/videography industry parades the best hands (cast & crew) from pre to post production. Subsequently, we have identified the need to showcase this galaxy of talents to the whole world, in a unique way that has never been done .
INTRODUCTION  contd. The need to showcase the enormous works put together by Nigerian film/movie  makers  brings about  the concept of this  programme-  Close up  nollywood. The programme shall focus on the Nigerian  movie makers across the tribe viz; actors / actresses/ behind-the-scene talents etc.  It will unearth their ingenuities, professionalism,  latent talent, and various life styles both on and outside movie locations.
[object Object],[object Object],[object Object],[object Object]
PROGRAMME TITLE/PHILOSOPHY   contd. ,[object Object],[object Object]
OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]
OBJECTIVES  contd. ,[object Object],[object Object],[object Object],[object Object]
SEGMENTS   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Camera rolling ,[object Object],[object Object]
Flash back ,[object Object]
Close up ,[object Object]
Cut aways ,[object Object],[object Object]
Off set ,[object Object],[object Object]
I can act ,[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
  TARGET AUDIENCE   The primary audience is the prospective patrons of close up, Nigerian movie fans across the globe, and  other casual viewers.  Close up  nollywood  t hough  is an English  programme,  but it would be packaged in such a way that everybody will be carried along irrespective of language diversity as would be taken care of by the  on-screen translation.
COMMERCIAL VIABILITY Since the programme is targeted at the general audience, It would be a good avenue for UNILEVER  Plc to get across to their target audience.  Indeed  Close up  nollywood  would be commercially viable as an all entertainment programme that has absolutely no target limit.
[object Object],[object Object],[object Object],[object Object]
INDUSTRY’S BENEFITS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SPONSOR’S BENEFITS ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
CONCLUSION ,[object Object]
C COPYRIGHT RESERVED august 2008

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Sa Close Up Nollywood-a TV programme for a superbrand

  • 1. Close up nollywood
  • 2. INTRODUCTION If quantity of movies were to be considered as the yardstick to measure the success of “make believe “ industry, Hollywood and Bollywood ought have taken a bow as a sign of respect for real ingenuity of Nigerians within a very short time. The universe in the mind of the Nigerians, whether on stage or on screen, has always been captivating.
  • 3. INTRODUCTION contd. Little wonder the whole world seen the Nigerian movie industry -popularly known as NOLLYWOOD as a money spinning after crude oil. Today, Nigerian cinematography/videography industry parades the best hands (cast & crew) from pre to post production. Subsequently, we have identified the need to showcase this galaxy of talents to the whole world, in a unique way that has never been done .
  • 4. INTRODUCTION contd. The need to showcase the enormous works put together by Nigerian film/movie makers brings about the concept of this programme- Close up nollywood. The programme shall focus on the Nigerian movie makers across the tribe viz; actors / actresses/ behind-the-scene talents etc. It will unearth their ingenuities, professionalism, latent talent, and various life styles both on and outside movie locations.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
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  • 17.
  • 18. TARGET AUDIENCE The primary audience is the prospective patrons of close up, Nigerian movie fans across the globe, and other casual viewers. Close up nollywood t hough is an English programme, but it would be packaged in such a way that everybody will be carried along irrespective of language diversity as would be taken care of by the on-screen translation.
  • 19. COMMERCIAL VIABILITY Since the programme is targeted at the general audience, It would be a good avenue for UNILEVER Plc to get across to their target audience. Indeed Close up nollywood would be commercially viable as an all entertainment programme that has absolutely no target limit.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. C COPYRIGHT RESERVED august 2008