1. #instajoycoke
Creatives: Ellen van de Vusse & Adham Hussain
With the success of the ‘Share a coke’ and ‘Song’ campaigns we have developed an
exciting concept that is interactive both online and offline for consumers.
#instajoycoke uses the social media app Instagram to get users capturing a moment
where they are enjoying a Coca-Cola and posting or sharing the picture with the hash
tag #instajoycoke
Through this we will select images to be streamed to digital billboards, throughout major
cities, so that consumers can see themselves on the billboard and get their 15 seconds of
fame. Consumers will need to add their location to their image on Instagram to determine
which billboard it will go to in which city. The images from the billboards will also be available
on social media pages like Facebook and Twitter.