LDD Southern Summit 2013 - Bing - The digitalisation of society

•Descargar como PPTX, PDF•

1 recomendación•1,290 vistas

Adido

Let's Do Digital Southern Summit 2013 - Aaron McGrath from Bing

Marketing Tecnología Diseño

Digitisation of Society
Aaron McGrath – European SMB Advertising Lead

The Evolving Microsoft Mission

“Create experiences that combine
the magic of software with the
“A computer on every desk and in
power of Internet services across
every home.” – Bill Gates & Paul Allen (1975) a
world of devices.” – Steve Ballmer (2009)

Vertically
The era of devices with integrated services

Microsoft’s vertical integration of assets
that reach significant audience at scale

1 Billion
Use Office

30 Million
subscribers
60 Million
console sales

700 Million
registered
users

100 Million
copies sold

5.6 Billion
searches a
month

Platforms that reach consumers across the
journey

Device
s

Service
s

Be on the go with Windows Phone 8
Internet Explorer
Better search results
Search Button
Easy access
Homepage
Enjoy iconic imagery
and content
Bing Vision
Scan and search
Bing Music
Quickly find a song
click

Local Scout
Get local
recommendations

The role of Bing Ads in this new society
Our goals are to Provide you with
- A larger audience
- A high quality audience
- A choice of ad formats
- Better targeting options
- Best in class service

Microsoft Confidential

Together, Yahoo! Search and Bing deliver a competitive search offering
that provides advertisers quality audiences
through a new, enhanced global platform that enables stronger business results
with less effort.

Launched:
22 markets
To be launched:
16 markets
5 Continents

Microsoft Confidential

499 million unique
searchers worldwide

% of click-throughs leading to secure pages

Together Yahoo! Search and Bing
audiences are...

•

•

22.2%

more likely to
convert than the average UK
searcher1

25.5% more likely to
convert than Google UK
searchers1

1 Source:

Nielsen NetRatings March 2013

6.60%
5.40%

5.30%

0.60%
Average UKYahoo! Bing Network Google

Ask

Gain
efficiencies

• Tools
• Managed onboarding
experience

Stay ahead
of the pack

Grow your
agency

• Insights
• Training and
Accreditation

• Sales enablement
• A seasonal incentive

Easily Build New
Keyword Lists
• Build out lists of suggested
keywords
• Develop strategies based
on query data

Quickly Analyze
Seasonal and
Demographic Insights
•Generate traffic data
•Create list of locations, by
gender and age percentages
•Use keyword-specific
metrics such as
clicks, impressions & CTR

Personalise Research
Keyword Template
• Optimise account with
Report Template
• ‘Refresh’ your report for
selected date
range, keywords and
device type

Dedicated agency support specialist available for you to:





Onboard your team provide tool training and set your clients for success
Optimise campaign on Bing Ads for a better CPA
Show you all the resources available to get in front of your client

Our welcome offer:
Each client account
spending more than
£200 will receive a
one-off credit of £100

What’s the bottom line?
Our digital society is in constant evolution
We believe we have a strategy that is right for consumer and advertisers
We plan to deliver killer devices to your office, home and mobile environment
Through Bing Ads you can access your targeted audience on these multiple devices

Microsoft Confidential

Más contenido relacionado

Más de Adido

Generational Marketing | Digital Debate

Adido

Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision. This session highlighted marketing strategies to consider over the next 12 months. Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience. This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.

Marketing with 2020 vision | VAC 2019

Adido

Chris Cherrett presented his keynote from Attention: The Digital Marketing Summit. Usability and testing are explored so we can question why something works the way it does and create tests to find the answer. Confirmation bias is the tendency to selectively search for information that confirms our beliefs; the idea being that if you think you already know, you won't test an issue or trend. The end of the build is the start of the project, build, measure and learn about different and better ways of doing things. Watch the keynote here: https://www.youtube.com/watch?v=gd5UhPMJ5XE

Attention: The Title of This Talk is Being A/B Tested

Adido

This workshop from the Attention summit covers moment marketing in action and how to reach your moment in the spotlight. Moment marketing is the ability to participate in macro moments, spot micro moments and target them to reach people when they are most engaged. Be visible across all stages of the purchase journey, offer practical information and frame it in a way which clearly answers the question. Be quick and communicate concisely. We do not remember the days, we remember the moments...

Attention: Moment Marketing

Adido

It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved. Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy. No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.

Attention: Social Strategy

Adido

The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment. Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers. Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.

Attention: Paid Search

Adido

Attention: Organic Search

Adido

This years Attention summit featured many workshops covering areas of digital marketing in the attention age. Data visualisation is the presentation of data in pictorial or graphical format. Solving problems, providing assets, engaging stories and winning arguments through credibility are all things that visualising data can achieve. Enabling decision makers to see analytics visually, they can grasp difficult concepts or identify new patterns that can innovate their digital marketing strategies.

Attention: Data Visualisation

Adido

Richard Shotton presents his keynote from the annual Attention summit, hosted by Adido at St.Mary's stadium in April. The talk describes how creativity has not been adapted in marketing industries, and that attention can only be captured using innovative strategies that communicate through search, social and digital experiences with your consumers. Watch the keynote here: https://www.youtube.com/edit?o=U&video_id=xz0Kr5KCVzY

Attention: Adjusting to Declining Attention Spans

Adido

Attention: Driving Amazing Digital Experiences

Adido

This keynote by Heather Andrews was presented at Adido's annual Attention summit in April. Neuroscience, a new frontier explored in this presentation through memory coding uses patterns and repetition to change behavior and decision making, as well as emotional intensity to design personal and emotive strategies and experiences. Watch the keynote here: https://www.youtube.com/edit?video_id=mdaU42UoeGo

Attention: Brain Response in the Digital World

Adido

LDD Southern Summit 2013 - Adido -A to Z of analytics

Adido

LDD Southern Summit 2013 - Adido - Creating perfect marriage between offline...

Adido

LDD Southern Summit 2013 - Adido - The theatre of the future-friendly website

Adido

LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the an...

Adido

Let's Do Digital Southern Summit 2012 - Nicolas Cappiello, EMEA Sales Director, Linked In. With more than 238 million members, LinkedIn is the world's largest professional network on the Internet. These professionals are adding information to their profiles, sharing insights, and building their networks every day on LinkedIn. This activity not only helps make professionals more productive and successful; it also helps companies to revolutionize the way they Hire, Market and Sell. Whether it's finding the right talent; engaging the right professional with the right brand message; or making the sale, the needs are the same. This is what LinkedIn enables, better than anyone else.

LDD Southern Summit 2013 - LinkedIn - Transforming the way the world works

Adido

LDD Southern Summit 2013 - Adido - What's so hard about digital marketing

Adido

LDD Southern Summit 2013 - Santander - An insight on digital innovation in ba...

Adido

LDD Summer Seminar 2013 - dotMailer mobile email marketing in the digital age

Adido

LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measure

Adido

Más de Adido (20)