2. Red Ocean
What, When, where is Red Ocean ?
Wh we must move to Blue Ocean ?
Why t t
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3. Red Ocean
Red Ocean Blue Ocean
Blue Ocean
• Compete in same market
p • Create a new space market
p
• Defeat competitor in same • The competitor is not
market relevant
• Demand Exploitation that
Demand Exploitation that • Create and capture a new
Create and capture a new
already have demand
• follow Value‐Cost trade‐off • Brake value‐cost trade‐ off
• Activity and Alliance system
Activity and Alliance system • Alliance system and activity
Alliance system and activity
at differentiation OR low to pursue new
cost differentiation AND low
cost
4. Cause of Blue Ocean
86% 14%
Inisiatif Bisnis
62% 38%
Dampak Pemas kan
Pemasukan
39% 61%
Dampak Laba
5. • Base concept for Blue Ocean is ?
Base concept for Blue Ocean is ?
6. Principle of Blue Ocean strategy
Principle of Blue Ocean strategy
•Formulation principle
•Formulation principle
E t i il
•Execute principle
7. Canvas Strategy
What is canvas strategy ?
tt
Function of canvas strategy ?
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12. SIX Ways of Frameworks
SIX Ways of Frameworks
• See in alternatively industry
See in alternatively industry
gg p y
• See in strategic group in industry
• See in buyer chains
• See in product and service offering
• See in orientasi functional emotional
See in orientasi functional‐emotional
• See in time
15. Three level of non customer
Third Level
Second Level
First Level
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16. Fase of Blue Ocean Strategy
Buyer Utility
NO ‐ Rethink
YES
Price
NO ‐ Rethink
YES
Cost
NO ‐ Rethink
YES
Adoption
p
NO ‐ Rethink
YES
A Commercially
AC i ll
Viable
Blue Ocean Idea
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