Ideas & Wisdom is a new bookstore venture opening near M S Ramaiah Campus by June 2014. It aims to serve college students and the local community by offering a variety of books and magazines at competitive prices. The bookstore also plans to offer a buyback program and a comfortable environment for browsing. The five partners will manage the store, with specific roles including head of the library, retail manager, and customer relationship manager. The business concept is to provide quality used literature at low prices while promoting browsing and relaxation. Key issues for success include gaining visibility through advertising, maintaining tight cost controls, keeping high inventory levels, and providing excellent customer service and environment.

1. Business Description
 Ideas & Wisdom book store is a new retail business
venture due to begin at M S Ramaiah Campus by the end
of June 2014.
 Books & Magazine store intended to serve the college
students & nearby community & surrounding area.
 It will offer a variety of Books & Magazines that appeal to
the residents of Bel road, Matikhere & obviously college
students
 A competitive variety of services including a buyback
trade program

2. Mission statement
Ideas & Wisdom mission is to provide used quality
literature of all types at the lowest possible prices in
addition to it we will also provide :
 New books, latest magazines
 A comfortable atmosphere for its clients &
customer
It will also promote browsing , relaxation & an
enjoyable environment to spend extended time

3. Objectives
 To attain and maintain a position as the major source of
book & magazines in the local community
 To capture minimum of 20 % of local retail market for
books & magazines in the first year
 Achieve Profitability by the end of 2nd year
 Earn approximately 150000 in sales by the end of
second year
 Pay owners a reasonable salary while running at a
profit

4. The Team
All operation and management activities will be carried
out by the five partners
 Head of library/ Book Store: - Abhishek Mishra
 Retail manager: - Aditya Kashyap
 Advertising & Promotion Manager :- Akansha Nigam
 Assistant Manager :- Abhishek Garg
 Customer Relationship /Inventory manager:- Asha
Punetha

5. Opportunities

6. Business Concept

7. Competition

8. Goals & Objectives

9. Financial Plan

10. Resource Requirements

11. Risk
Market Risk
 Local book stores
 Lack of awareness of store in market
 Retail stores with magazines
 Local newspaper vendors
 Lack of interest in readings
Other Risks
 Provincial government cutbacks
 Decline in primary industries
 Service providing
 Active blogs on the Internet
 E-book available on internet

12. Key issues
In order to survive & expend “Ideas & Wisdom “must
keep the following issues as key issues
We must attain the high level of visibility through the
media, bill boards & other advertising
We must establish right procedure for cost controls &
initiatives & incentives for maintaining tight control, In
order to become the low cost leader in used books
market
In order to continually attract customers, we must be
able to keep the maximum amount of inventory
available & achieve a high level of customer service
We must provide a good environment for relaxing
reading & exploring ideas for customers