1. Idea for Reject the
Recession

2. Why are you in
business?
“Because the purpose of business is to
create a customer, the business enterprise
has two—and only two—basic functions:
marketing and innovation. Marketing and
innovation produce results; all the rest are
costs. Marketing is the distinguishing,
unique function of the business.”

3. More than ever before, it’s
about working together!
People working together in a
structured and customer
centric way to create
customer value and achieve
results.

4. Build Trust
We are currently in a “Trust Recession”
Following is a small list of what’s been lost to the trust
recession:
Banks no longer trust other banks‟ balance sheets, freezing
interbank loans;
Investors distrust most financial asset classes outside of US
short-term treasury notes, driving those rates down toward
zero;
US voters don’t trust their government to handle a bailout
competently, openly and fairly;
Financial asset managers don’t trust risk models--neither do
investors;

5. Change Your Internal
Dialogue
Employee issues are critically important during
recessions and in preparation for recovery.
Constant communications has been proven to
sustain high morale and maintain company
strength.

6. Launch a New
Product/Service
The public is looking for strength, stability and
a positive message.
It’s easier to cut through some of the clutter in
recessions with a positive message.

7. Get an Online
Personality
Personality Toolkit
LinkedIn Profile
Facebookpage
Personal or corporate blog
De.licio.us page for bookmarks
YouTube page (youtube.com/yourname)
Share photos online (Flicker, Photobucket)

8. Community members can be worth 30% more.
Tap the power of your customer base.
Increase long-term lifetime value.
Involve them in something meaningful.
Know what customers really want to buy.
Tap Into Your Community

9. My money is on strong brands with high net promoter
scores who are consistently delivering genuine and
perceived value.
This is a bad time to be Sears and a better time to be
Best Buy or Bergdorf’s. Sears is stuck in the middle
without competitive advantage on price, value or
service.
Best Buy offers both value and service.
Mass consumer brands with a wide range of products
would be smart to emphasize their high-end and entry-
level models again with the goal of avoiding the middle.
Avoid The Middle

10. PRESENTED BY
ADITYA KISHORE
IT, 2ND SEM
ROLL NO- 0133IT121004

11. Thank u…