Marketing Project - Branding Delhi

1. Delhi Rebranding the City

2. Rebranding for…. Tourism Economy and Transport Culture Art and Dramatics/ Aesthetics Education Shopping Sports

3. Tourism Has a vast History Legendary city of the Pandavas in Mahabharata Remains of seven different cities discovered in Delhi

4. Tourism - Sites India Gate and Rajpath AkshardhamTemple GurdwaraBangla Sahib Humayun'sTomb QutubMinar Red Fort SalimgarhFort ChandniChowk Cathedral Church of Redemption JamaMasjid

5. Tourism - Sites JamaMasjid Raj Ghat ShantiVana Lotus Temple PuranaQuila Tughlaqabad JantarMantar Safdarjung'sTomb LodhiGardens NizamuddinDargah SansadBhavan National Museum St. James' Church Connaught Place

6. Economy and Transport Largest commercial center in Northern India Delhi's unemployment rate decreased from 12.57% in 1999–2000 to 4.63% in 2003 Delhi Metro – Phase III and IV would be longer than that of the London Underground. Indira Gandhi International Airport – 23 million passengers in 2006-07 making it one of the busiest airports on South Asia.

7. Culture 1200 Heritage Buildings and 175 monuments as National Heritage sites Composite culture – PhoolWaalonKiSair in September Auto Expo – Largest in Asia Food Delicacies – Kababs and Biryani, Chaat, Golgappe, AalooTikki and Dahi-Papri Eclectic product range, from oil-swamped mango, lime and eggplant pickles, candy-colored herbal potions to silver jewelry, bridal attire, uncut material and linen, spices, sweets.

8. Art/ Dramatics/ Education 3 of Top 10 Institutes in India are in Delhi - IIT Delhi, NSIT (Formerly DIT) and DTU (Formerly DCE) All India Institute of Medical Sciences As of 2008, about 16% of all Delhi residents possessed at least a college graduate degree Delhi College of Art School of Arts and Aesthetics Lalit Kala Academy Sahitya Academy SangeetNatak Academy JamiaMiliaIslamia university Most number of art galleries and play theatres India Habitat Centre India International Centre International Conferences

9. Shopping State Emporiums Crafts Museums Handicraft Fairs

10. Sports Common Wealth Games Formula 1 circuit at Greater Noida Feroz Shah Kotla Stadium Jawaharlal Nehru Stadium IndiraGandhi Indoor Stadium Highest number of Golf Courses in India

11. Thank you