DABS Chocolate is a partnership company located in Kuah Town, Langkawi that produces a variety of halal chocolate products including drinks, bars, sweets, and cosmetics. The company aims to be the top provider of high quality halal chocolate throughout Malaysia by offering competitive prices, innovative products, and superior customer service. DABS Chocolate will focus on manufacturing and retailing its products through its own shops as well as supermarkets, small businesses, and salons.

2. 
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We choose to manufacture chocolate because as according to some
research, Malaysia is the fourth highest per capita consumption of
chocolate in the world at approximately 10 kg of chocolate per
annum. It is found that 90% of people consume chocolates(42%
consumers are of age group 10-20, 33% consumers are of age
group 21-30.)
DABS Chocolate is taken based on each capital of partners’ name
(Dayah, Adlina, Balkis and Syahirah)
We produce variety of DABS Chocolate which are chocolate drinks,
cooking chocolate, chocolate bar, sweets and cosmetic chocolate. All
of these chocolates are packaged in an artfully designed packaging
which could only be described as world-class.
We are able to produce a large amount of quantity and will offer good
quality chocolate with reasonable price.
Product innovation and quality customer service are our long term
key.

3. The basic activity of our business is producing and selling halal
chocolates.

Our company produce, create new recipe to add more variety of
chocolate that we have produce and sell chocolates around the world.
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We produce chocolates in variety types such as chocolate drink,
chocolate bar, cooking chocolate, sweets and cosmetic used.
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We focus on manufacturing and retailing. All the chocolates we
produced will be sending to our own shop, supermarkets, small
companies and salons.

Location : Kuah Town, Langkawi, Kedah.

Main customer is everyone. Specifically,
Chocolate bar = Everyone
Cooking chocolate = Chef, housewives and bakers
Cosmetic = Women and men
Chocolate drinks = Families
Sweets = Kids


6. 
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Political Environment :
rules and regulation to
preserve environment
while producing goods
and services for
customer.
apply business license
from SSM.
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
Technology
Environment :
deals with industrial
arts, applied science,
engineering processes,
inventions or methods.
social network page;
Facebook.

7. 
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Economy Environment :
Kuah Town is the most
important town on Langkawi
Island. Though it is not an
actual city, local people from
Langkawi refer to it as a city.
Kuah is a nice and small
town with a relaxed
atmosphere.
If there is recession,
business activities will be
slow due to low demand
from consumers.
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Social Cultural Environment :
consists of highly related
aspects, such as demographics,
religion and cultural trends.
located at Kuah Town, Langkawi
strategic - surrounded by
residential area, offices, school
and supermarket.

8. COMPETITOR
STRENGHTS
 Selling a wide variety of
chocolates consisting types of
Hellovenus Chocolate
flavour.
 Give a good services
 Popular
 Variety of tastes, colours and
Dalshabet
appearance
Chocolate Haven
Dreamy Chocolate
 Have a variety of chocolates
design
 Selling various types of
chocolates including various
types of design
 Have a great partnership with
other companies
 The largest fast food market in
the world
WEAKNEASESS
 Unstrategic
business
location
 The price are
too expensive
 Still new
operates
 Negative
publicity

9. growing with improving sales from time to time.
 to be well-known and famous throughout Malaysia.
 establish a branch of other shop to another place
before 2015.
 introduce our company in other countries such as
Italy, Switzerland, Spain, Austria and French.
- famous with chocolate.
 we want to introduce our chocolates so that
Malaysia will become recognizable abroad.


10. seen this business have potential to still growing
and possible to have a higher demand.
 because chocolate is a business opportunity that is
relatively simple to start, has high demand and is
hot right now.
 people nowadays love to spend money on small
things that make them feel good.
 chocolates are not one of life's necessities, they
have become popular because they symbolize one
of life's little luxuries for those of us who are on a
budget.


12. DABS Chocolate’s mission is to be the best
company that provides all types of Halal chocolate
all over the country. DABS Chocolate will complete
in the basis of high quality products and services
that will ensure superior customers satisfaction in all
market where it serves. DABS Chocolate is
committed to providing its customers, employees
and suppliers with an atmosphere of participation
that involves them in the process of continuous
improvements.

13. To achieve DABS Chocolate’s mission, we made some
objectives to realise the mission:
1.
To attain the lowest price so that everyone can afford to buy
our products and maintain the highest quality product.
2.
We only use the finest and halal ingredients and materials to
produce our products.
3.
We manufacture using only finest quality fairly traded
chocolate while promoting business practices that respect
the environment and dignity of others.
4.
To be a responsible company that works to serve and
promote the common good.

14. FORM OF BUSINESS

Our company, DABS Chocolate is a partnership company.
Partnership is a business owned by two or more persons carrying
out the business with a common of sharing the profits and losses
according to the agreed formula. We also agreed to divide our
profits and losses equally. DABS Chocolate’s partners and the
capital contributed are as below :

Nor Adlina binti Mohd Zainuri (RM 90,000)
Nurul Syahirah binti Asrul Effendi (RM 95,000)
Nur Hidayah binti Ardzemi (RM 95,000)
Siti Balkis binti Zulkufli (RM 90,000)




15. QUALIFICATION OF MANAGEMENT TEAM AND
COMPENSATION PACKAGE
GENERAL MANAGER
Full Name : Nor Adlina binti Mohd Zainuri
 Age : 28 years old
 Address : No. 70 Jalan Wira 29 Taman Perwira 42500 Telok Panglima
Garang, Selangor.
 Academic Qualification :
-Bachelor’s Degree in Business Administration
-Diploma in Business Management (UiTM Kedah)
-Sijil Pelajaran Malaysia and Penilaian Menengah Rendah ( Sekolah
Agama Menengah Tinggi Tengku Ampuan Rahimah.)
 Experience : She helped her parents by managing the family business
for 3 years.
 Expertise : She is very responsible, confident and capable in managing
business.


16. FINANCIAL MANAGER

Full Name : Nurul Syahirah binti Asrul Effendi

Age : 28 years old

Address : 1541 Bagan Jermal, 12300 Butterworth, Penang.

Academic Qualification :
-Bachelor’s Degree in Accountancy (UiTM Kedah)
-Diploma in Accountancy (UiTM Kedah)
-Sijil Pelajaran Malaysia and Penilaian Menengah Rendah (St. George’s
Girls’ School)

Experience : Worked as an Account Auditor in Shinhwa Company for
almost 3 years.

Expertise : She has the important qualities (analytical, communication,
mathematical and organizational skills) needed for a financial manager.

17. HUMAN RESOURCE MANAGER
Full Name : Nur Hidayah binti Ardzemi
 Age : 29 years old
 Address : Kampung Masjid Mukim Sungai Laka, 06010 Changlun,
Kedah
 Academic Qualification :
-Degree in Human Resource Management
-Diploma in Accountancy (UiTM Kedah)
-Sijil Pelajaran Malaysia and Penilaian Menengah Rendah (SMK
Changlun)
 Experience : Worked as a Human Resource Coordinator for 2 and
a half years.
 Expertise : She’s able to balance the strengths and weaknesses
of different options and decide the best course of action. Many of
her decisions have a significant impact on workers or company.


18. MARKETING MANAGER
Full Name : Siti Balkis binti Zulkufli
 Age : 29 years old
 Address : 1097-B Kampung Padang Gelanggang, Jalan Sanglang,
06150 Ayer Itam, Kedah
 Academic Qualification :
-Bachelor’s Degree in Business Administration
-Diploma in Accountancy (UiTM Kedah)
-Sijil Pelajaran Malaysia (Kubang Pasu Science School)
-Penilaian Menengah Rendah ( SMK Sanglang)
 Experience : Worked as a Marketing Executive in SM Entertainment
for 2 years.
 Expertise : She has knowledge of a wide range of marketing
techniques and concepts.


19. The salaries to be paid for each manager are:
JOB
DESIGNATION
GROSS WAGES
PER YEAR (RM)
EPF
CONTRIBUTION
(9%) (RM)
SOCSO
CONTRIBUTION
(5%) (RM)
NET WAGES
PER YEAR
(RM)
GENERAL
MANAGER
120,000
10,800
6000
103,200
FINANCIAL
MANAGER
96,000
8640
4800
82,560
HUMAN
RESOURCE
MANAGER
102,000
9180
5100
87,720
MARKETING
MANAGER
90,000
8100
4500
77,400

21. 
The highest-level employees in a business
Their authority is sometimes exceeded only by chief executive
officers
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Most necessary requirement is leadership.

Must be able to :
a)
Coordinate resources including money, time and people
b)
Make decisions by assessing different options
c)
Complete all the task on schedule
d)
Interpersonal skills are important because they interact with
employees, vendors and customers
e)
To organize and direct business operations and to communicate
their goals, issues and policies clearly and persuasively.

22. 
a)
b)
c)
d)
e)
f)
Human resources managers typically do the following:
Plan and coordinate an organization’s workforce to best use
employees’ talents
Link an organization’s management with its employees by handling
questions, administering employee services, and resolving workrelated problems
Advise managers on organizational policies, such as equal
employment opportunity and sexual harassment
Coordinate and supervise the work of specialists and support staff
Oversee an organization’s recruitment, interview, selection, and hiring
processes
Handle staffing issues, such as mediating disputes, firing employees,
and directing disciplinary procedures

23. 
a)
b)
c)
d)
e)
f)
g)
Responsible for the financial health of an organization. Financial
managers typically do the following:
Prepare financial statements, business activity reports and forecasts
Monitor financial details to ensure that legal requirements are met
Supervise employees who do financial reporting and budgeting
Review company financial reports and seek ways to reduce costs
Analyze market trends to find opportunities for expansion or for
acquiring other companies
Help management make financial decisions
Develop strategies and plans for the long-term financial goals of
their organization.

24. 





Plan and coordinate an organization’s workforce to best use
employees’ talents
Link an organization’s management with its employees by
handling questions, administering employee services, and
resolving work-related problems
Advise managers on organizational policies, such as equal
employment opportunity and sexual harassment
Coordinate and supervise the work of specialists and support
staff
Oversee an organization’s recruitment, interview, selection,
and hiring processes
Handle staffing issues, such as mediating disputes, firing
employees, and directing disciplinary procedures

25. Corporate Social Responsibility (CSR) is a process with the aim to
embrace responsibility for the company's actions and encourage a positive
impact through its activities on the environment, consumers, employees,
communities and stakeholders, apart from maximizing profit. It applies to all
business entity. With social responsibility, business can win trust and respect
from employees, customers and societies.

Below are our company’s activities which applies the concept of Corporate
Social Responsibility :

1)
2)
3)
Giving RM20 voucher to the customer who bought our products more than
RM60.
Every customer who joined our membership club will get free chocolate
bar.
Donate RM 50000 to the orphanage every year to support their live.

27. TARGET MARKET
Our target market - younger generation, children and
middle age groups who like chocolate.
Age : 5-18 years old
19-30 years old
 Gender : boys and girls
 Income : between RM 5.00 and above
 Interest : Female


28. PRICING
Our company provides better quality of chocolate at competitive prices.
DABS Chocolate is cheaper than Dalshabet which is an added benefit to the
company. The prices of each DABS chocolate depends on the types of
chocolate and flavor. We use natural flavour that will satisfy our customers.
Types of Chocolate
Price Of DABS Chocolate
Chocolate Drinks
RM 15.00 each
RM 20.00 each
Sweets
RM 1.50 per each
RM 2.00 per each
Chocolate Bar
Large : RM 7.50 each
Medium: RM 5.00 each
Small: RM 3.50 each
Price of Dalshabet
Large : RM 7.80 each
Medium : RM 4.80 each
Small : RM 3.00 each
Cooking Chocolate
RM 17.00 each
RM 20.00 each
Cosmetic Chocolate
RM 40.00 each
RM 50.00 each

29. PRODUCT CHARACTERISTICS


Market research carried out among chocolate consumers found that
consumers associated a unique intimacy with dark chocolate. Popularity of
the product in market testing was attributed to several key features
including flavour, sweetness, a creamy aftertaste and a melt-in-your-mouth
texture. These identified features would later be incorporated into the
product’s brand image and advertising.
Legal Description: DABS Chocolate

Ingredients: Full cream Milk, sugar, Cocoa Butter, Cocoa Mass, Milk
Solids, Emulsifies (Soy Lecithin, 476), Flavours.

Milk Chocolate contains Cocoa Solids 26%, Milk Solids 28%

Allegen statement: Contains Milk and soy, may contain traces of wheat,
Egg, Peanuts and Tree Nuts.
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Nutritional information is applicable to the 220 g DABS Chocolate block.
Also available in 135g, 350g and 500g sizes.

30. DISTRIBUTION
Because our business is providing chocolates to customers, that
means we should make easy to our customers to get our products.
Our products will be sold through retail outlets. Our distribution
strategy is follow:


We manufacture and also sell through our chocolate shop.

31. PROMOTION
To make sure the customers know about our services, therefore,
we plan to introduce our business through

Launching: On the first day operation,we give trial and
sampling chocolate.

Pamphlet: Distribute to our customer, it tells more about
services offered like place where sell our chocolate, types of
chocolate and other services.
Business Billboard: To promote mechandise, make locations
premises known by the public.
 Advertise: On television, newspaper and popular magazine
with large Malaysian female audience.


32. PARTICULAR
2010
CAPITAL:
SYAHIRAH
95 000
ADLINA
90 000
HIDAYAH
95 000
BALKIS
90 000
WATER AND ELECTRIC
14 200
ADVERTISING EXPENSES
5 400
PURCHASES
178 450
SALES
267 700
LAND AND BUILDING
450 000
MACHINERY AND FACTORY
100 000
MOTOR VEHICLE
98 000
ACCUMULATED DEPRECIATION:
LAND AND BUILDING
22 500
MACHINERY AND FACTORY 5 000
MOTOR VEHICLE
4 900
RENT
3 500
GENERAL EXPENSES
4 750
SALARIES AND WAGES
60 000
INVESTMENT BANK WEEN
40 000
CARRIAGE INWARD
7 400
CARRIAGE OUTWARD
5 850
DEBTORS
20 750
CREDITOR
39 030
BANK BALANCE
RETURN INWARDS
1 200
RETURN OUTWARDS
880
BAD DEBTS
8 740
DISCOUNT ALLOWED
5 870
DISCOUNT RECEIVED
9 770
OPENING STOCK
25 750
CLOSING STOCK
52 780
DRAWING:
SYAHIRAH
30 640
BALKIS
ADLINA
32 000
HIDAYAH
2011
2012
100 000
100 000
105 000
103 000
15 000
5 600
180 000
300 000
450 000
100 000
98 000
110 000
100 000
105 000
150 000
15 500
6 000
200 000
350 000
450 000
100 000
98 000
45 000
10 000
9 800
3 500
5 000
60 000
67 500
15 000
14 700
3 500
5 500
75 000
50 000
8 350
6 550
30 000
45 300
30 780
1 600
1 300
9 050
6 550
11 500
35 000
65 800
8 000
6 000
25 000
40 500
22 570
1 450
1 000
9 000
6 000
10 000
27 550
58 270
29 000
30 000
1, 865 060 1, 964 240
35 000
33 000
36 800
35 400
2, 307 680

34. 
Market can affect new businesses depending on the nature and
location of the business, prospective competition and product
pricing.

Markets that are overly saturated with the same products and
services can be detrimental to a new business’ ability to gain
significant market share.

Business owners can effectively manage market risk by performing
a market analysis, which helps determine the market potential for
their particular product or service.

A marketing plan can help define marketing areas as well as
uncover customer needs.

Properly identifying market risk is necessary to manage and/or avoid
the risk all together.

35. 



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New businesses face significant financial risks because usually new
business owners often fail to plan financial projections or create
working budgets.
New businesses have to determine if their product or service is
strong enough to support the financial obligations of the business.
A lack of startup funds poses a considerable threat to new
businesses.
Sufficient capital is necessary to pay for the owner’s living expenses
and inventory, equipment, office supplies, marketing materials are
needed to run effectively until the business turns a profit
Entrepreneurs who are unable to secure financing often dip into
personal savings or overextend credit cards to fund their new
business venture.
If the business does not succeed, a new business owner could
possibly face financial ruin.

36. 
The organizational structure of a new business, or lack
thereof, is another risk in starting a new business.

New business owners with little or no management
experience will face challenges in running a company.

Entrepreneurs who hire inept managers run the risk of hurting
important business functions as well as the overall bottom line
of the company.

Ineffective management can have an adverse effect on sales
efficiency, quality control and customer service.