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Richard Huntington
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A little bit about what we do, how we do it, and appealing to students making choices.
Ologie, Branding & Higher Ed
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The key to cause marketing is crafting a story that creates a positive brand experience through an emotional connection, by inspiring action, taking a bold stance, and building support by inspiring loyal supporters.
Cause Marketing: Crafting a Story
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The Impact of Brand Building
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Translating an academic mission to a brand platform by renewing focus through the art of storytelling.
MIssion to Position
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Ologie
Today playing becomes a cultural manifesto. what do i mean by that? Well the things we play with define what is important to us as a society.We make our world what it is, and we become the people who live in it. You as parents are role models for your kids so you have the responsibility to display a behavior that respects and enables gender quality. You also have responsability to listen to them and give them the choice of playing together and not alone.
A story about Playing, talk @TedxBarcelona Women, Dec 2013
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Working to make learning meaningful, working to change traditional vocabulary lesson to a creative, interactive motivating experience
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A presentation on the four building blocks of trust to accompany the post at http://www.adliterate.com/2013/11/trust-every-brand-wants-it-but-few-know-how-to-get-it/
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Slides from a talk I gave at the APG's Noisy Thinking event this November. For the video of the talk please go to www.adliterate.com
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A presentation from the beginning of the year with 3 important cultural trends for Britain and a number of communication trends
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A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshare
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Richard Huntington
Slides from the IPA strategy group modern briefing event. I talked about a modern approach to thinking and talking about audiences
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Richard Huntington
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Richard Huntington
A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.
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The keynote presentation from Mumstock 2016 imploring marketers to stop faking it when it comes to connecting with mums
Stop faking it - Mumstock 2016 keynote
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A presentation of pitchy aphorisms that define the way that I think and plan
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Richard Huntington
A talk given to the APG's innovate or die event on behalf of News International
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Richard Huntington
An updated presentation on this subject for the European Planning Conference in Prague on the 27th November 2015
Interesting versus right
Interesting versus right
Richard Huntington
My slides from Silicon Beach 2016 on the duties of the powerful and progressive as we move forward in to the future
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Richard Huntington
A simple 9X9 value grid for understanding relative value positionings within both categories and portfolios, plus a few UK centric examples
Value grid
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Richard Huntington
The slide from the Keynote I delivered to Mumstock 2015. It reveals the eight key emotinonal roles mums seek to play in the lives of their families. Emotional roels that bradns would do well to understand and contribute to for greater success in marketing to mums.
Motherhood - it's not a job
Motherhood - it's not a job
Richard Huntington
Reflections on a nation from a number of Saatchi & Saatchi studies
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Richard Huntington
A presentation given at an Oystercatchers event on Saatchi & Saatchi research into the future of the highstreet.
The future of the highstreet
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Richard Huntington
The percentage of dufferent UK brands whose customers do not have internet access at home
No internet access
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Richard Huntington
Slides for the introduction remarks for the Future Marketing Summit (Lonodon) panel session on technology
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Richard Huntington
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Slides from a new presentation on Empathy. As usual the slides will make little sense. As ever contact me if you want me to talk you through it
Empathy is not just for wimps
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Richard Huntington
A presentation challenging the myths that surround marketing to mothers. Based on research conducted by Saatchi & Saatchi for Mumsnet
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Richard Huntington
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Destacado
A presentation on the four building blocks of trust to accompany the post at http://www.adliterate.com/2013/11/trust-every-brand-wants-it-but-few-know-how-to-get-it/
Trust presentation
Trust presentation
Richard Huntington
Slides from a talk I gave at the APG's Noisy Thinking event this November. For the video of the talk please go to www.adliterate.com
No more heroes
No more heroes
Richard Huntington
A presentation from the beginning of the year with 3 important cultural trends for Britain and a number of communication trends
2012 The year that won't go quietly
2012 The year that won't go quietly
Richard Huntington
A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshare
An insight into insights
An insight into insights
Richard Huntington
Slides from the IPA strategy group modern briefing event. I talked about a modern approach to thinking and talking about audiences
Audiences
Audiences
Richard Huntington
Slides from a presentation to the Planning Academy at the Cannes Festival of Creativity 2014 - the narrative for the slides is at http://www.adliterate.com/2014/06/interesting-verus-right-revisited/
Interesting Vs. right
Interesting Vs. right
Richard Huntington
A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.
Shit happens
Shit happens
Richard Huntington
The keynote presentation from Mumstock 2016 imploring marketers to stop faking it when it comes to connecting with mums
Stop faking it - Mumstock 2016 keynote
Stop faking it - Mumstock 2016 keynote
Richard Huntington
A presentation of pitchy aphorisms that define the way that I think and plan
Think like a CSO
Think like a CSO
Richard Huntington
Planners and strategists are wonderful people but we are all tempted by sin from time to time. Here are the seven greatest sins of the planner right now
Seven deadly sins of planning
Seven deadly sins of planning
Richard Huntington
A talk given to the APG's innovate or die event on behalf of News International
What can news brands learn from commerical brands?
What can news brands learn from commerical brands?
Richard Huntington
An updated presentation on this subject for the European Planning Conference in Prague on the 27th November 2015
Interesting versus right
Interesting versus right
Richard Huntington
My slides from Silicon Beach 2016 on the duties of the powerful and progressive as we move forward in to the future
Progress oblige
Progress oblige
Richard Huntington
A simple 9X9 value grid for understanding relative value positionings within both categories and portfolios, plus a few UK centric examples
Value grid
Value grid
Richard Huntington
The slide from the Keynote I delivered to Mumstock 2015. It reveals the eight key emotinonal roles mums seek to play in the lives of their families. Emotional roels that bradns would do well to understand and contribute to for greater success in marketing to mums.
Motherhood - it's not a job
Motherhood - it's not a job
Richard Huntington
Reflections on a nation from a number of Saatchi & Saatchi studies
Britain in 2012
Britain in 2012
Richard Huntington
A presentation given at an Oystercatchers event on Saatchi & Saatchi research into the future of the highstreet.
The future of the highstreet
The future of the highstreet
Richard Huntington
The percentage of dufferent UK brands whose customers do not have internet access at home
No internet access
No internet access
Richard Huntington
Slides for the introduction remarks for the Future Marketing Summit (Lonodon) panel session on technology
Future Marketing Summit - technology Introduction
Future Marketing Summit - technology Introduction
Richard Huntington
Dynamic Micro Brands
Dynamic Micro Brands
Richard Huntington
Destacado
(20)
Trust presentation
Trust presentation
No more heroes
No more heroes
2012 The year that won't go quietly
2012 The year that won't go quietly
An insight into insights
An insight into insights
Audiences
Audiences
Interesting Vs. right
Interesting Vs. right
Shit happens
Shit happens
Stop faking it - Mumstock 2016 keynote
Stop faking it - Mumstock 2016 keynote
Think like a CSO
Think like a CSO
Seven deadly sins of planning
Seven deadly sins of planning
What can news brands learn from commerical brands?
What can news brands learn from commerical brands?
Interesting versus right
Interesting versus right
Progress oblige
Progress oblige
Value grid
Value grid
Motherhood - it's not a job
Motherhood - it's not a job
Britain in 2012
Britain in 2012
The future of the highstreet
The future of the highstreet
No internet access
No internet access
Future Marketing Summit - technology Introduction
Future Marketing Summit - technology Introduction
Dynamic Micro Brands
Dynamic Micro Brands
Más de Richard Huntington
Slides from a new presentation on Empathy. As usual the slides will make little sense. As ever contact me if you want me to talk you through it
Empathy is not just for wimps
Empathy is not just for wimps
Richard Huntington
A presentation challenging the myths that surround marketing to mothers. Based on research conducted by Saatchi & Saatchi for Mumsnet
The truth about mums
The truth about mums
Richard Huntington
A talk I gave at the APG Noisy Thinking event for planners
The future of planning
The future of planning
Richard Huntington
A presentation for the trends plus conference in London 1st December 2011. In it I talk about my frustrations with trends and trend watching, the importance of insight, the rarity of genuine insight and revelation as a new action standard for insight. I'm afraid that the offer at the end applied to the conference participants only.
What's so good about trends?
What's so good about trends?
Richard Huntington
A short presentation featuring eight top tips for efefctive leadership.
Leadership
Leadership
Richard Huntington
Some of our thoughts and learnings about participation
Participation and t mobile
Participation and t mobile
Richard Huntington
The useful bits from my IPA presentation on developing your own planing style.
Developing your own planning style
Developing your own planning style
Richard Huntington
Lessons from the front line
Lessons from the front line
Richard Huntington
I did a talk to the IPA on developing your own planning style. I asked a bunch of planners I rated to describe their planning style which was rather interesting. So here is the bits of the presentation that quote different planners talking about this.
Developing your own planning style - remix
Developing your own planning style - remix
Richard Huntington
A topline debrief on quantative research conducted by the IPA Strategy Group into the UK's strategy community
2007 Ipa Planners Survey Updated Topline Report
2007 Ipa Planners Survey Updated Topline Report
Richard Huntington
Another cut of some familiar themes of mine
A series of brand provocations
A series of brand provocations
Richard Huntington
A selection of planning case studies from the short lived WPP agency - United London
United London Case Studies
United London Case Studies
Richard Huntington
Slides to accompany the speech I gave at the APG's Battle of Big Thinking
Battle of Big Thinking
Battle of Big Thinking
Richard Huntington
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Empathy is not just for wimps
Empathy is not just for wimps
The truth about mums
The truth about mums
The future of planning
The future of planning
What's so good about trends?
What's so good about trends?
Leadership
Leadership
Participation and t mobile
Participation and t mobile
Developing your own planning style
Developing your own planning style
Lessons from the front line
Lessons from the front line
Developing your own planning style - remix
Developing your own planning style - remix
2007 Ipa Planners Survey Updated Topline Report
2007 Ipa Planners Survey Updated Topline Report
A series of brand provocations
A series of brand provocations
United London Case Studies
United London Case Studies
Battle of Big Thinking
Battle of Big Thinking
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