An edSocialMedia preso to the Western Boarding Schools Associations (May 2009). It began with a wide view of the benefits of social media and then focused on stories of how boarding schools are using social media to improve communications with constituents.

1. In 2008, if you’re not on a social
networking site, you’re not on
the internet.
Source: IAB Platform Status Report
Slide Inspiration: Antonio Viva, Worcester Academy

2. Social Media:
What you NEED to know &
what you NEED to do

3. Photo credit: donnaidh_sidhe
http://www.flickr.com/photos/donnaidh_sidhe/1032985990/

4. New Rules of PR & Marketing
David Meerman Scott

5. twitter.com/dmscott

6. gobbledygook

7. Outbound marketing
AdmissionsQuest (AQ) offers a comprehensive school search web
portal for families interested in enrolling their son or daughter in a private
boarding or day school.
Daily, we dedicate ourselves to providing parents, students, and school admission
professionals with a unique combination of internet based admission
information and expertise, along with personal service and support.
Photo Credit: Thomas Hawk

8. Photo Credit: teresia
http://www.flickr.com/photos/tea_time/773556201/

9. Inbound marketing
Photo Credit: Thomas Hawk

10. traditional ‘mainstream’ media

11. NEWSPAPER
OUTBOUND MARKETING

12. MAGAZINE
OUTBOUND MARKETING

13. DIRECT MAILER
OUTBOUND MARKETING

14. BROCHURE
OUTBOUND MARKETING

15. new media

16. E-MAIL
OUTBOUND MARKETING

17. WEB 1.0
OUTBOUND MARKETING

18. where are we today?

19. Winds of Change:
Social Media
Photo credit: Looking Glass
http://www.flickr.com/photos/fernando/3199872017/

20. What is social media?
Social media are primarily Internet- and
mobile-based tools for sharing and discussing
information among human beings.[1] The
term most often refers to activities that integrate
technology, telecommunications and social
interaction, and the construction of words, pictures,
videos and audio. [2]
http://en.wikipedia.org/wiki/Social_media

21. A real conversation...

22. ...facilitated by multiple platforms

23. Do I really need to bother?

24. HOW BIG HAS THE CONVERSATION BECOME?

25. Are you social?
100
75
50
25
0
Video Read Blogs Photo Sharing Social Network Comment
Sources: Universal McCann:Wave.3 (3/2008)

26. 394.0
295.5
197.0
98.5
0
Read Blogs Video Podcast Social Network RSS
Sources: Universal McCann:Wave.3 (3/2008)

27. SOCIAL MEDIA & ICE CREAM?
Source: Social media in Plain English, Common Craft

28. =
Slide inspiration courtesy of Antonio Viva, Worcester Academy

29. People are talking...
How can your school
engage in social media?

30. Where do i start?

31. It’s the Age of
Social Media
Lets explore how you can become an active participant.

32. The Power of Blogging

33. Five Reasons to Blog
1. Tells the story in an honest, conversational style
2.Establishes credibility
3.Keeps people coming back to see what’s what
4.Generates instant feedback
5.RSS syndication of content
+++++

34. Chuck’s Corner
Chuck Will, Proctor Academy ++

35. Proctor’s Results?
30,000+ visitors a year
Speaks to different constituencies
(students, faculty, parents, alums...)
Shows an adult having successful
relationships with students.

36. onBoarding Schools

37. A Team Effort

38. Why onBoarding Schools works...
Tells the stories of boarding schools
More the merrier- team approach provides
different perspectives
Post consistently- two to four times a week
Gives people a reason to keep coming back
Generates feedback
Content is portable (RSS)
++++++

39. Power of RSS

40. Real Simple Syndication
+ Source: RSS in Plain English, Common Craft

41. GOOGLE READER
ONE OF MANY FREE RSS AGGREGATORS

42. Power of RSS

43. Getting Started: Platform
Blogspot
Wordpress
Moveable Type
Hubspot
Your Web Vendor

44. Getting Started: Model

46. twitter.com/gouldacademy

47. twitter.com/ashevilleschool

48. twitter.com/sandomenico

49. twitter.com/admissionsquest

50. Seven reasons to Tweet!
Create a network of people that share a similar interest
Provide up to the minute updates
Stimulate conversation
Discover new content on the web
Distribute news
Drive traffic to your site
Promote an event
+++++++

51. Photo credit: Tibet House

52. Facebook
• 150 million members
(200 million as of April)
• 50% use FB every day
• 54.5 million monthly
visitors
• Growing 3.8% each month
Sources: Jeremiah Owyang, Mark Zuckerberg, Jan 7, 2009
++++
Comscore via Techncrunch, Jan 13, 2009

53. US Facebook Growth (6/08-1/09)
300
225
150
75
0
0-17 (29.6+) 18-24 (20.6+) 25-34 (101.5+) 35-54 (276.4+) 55+ (194.3+)
Source: Istrategy Labs

54. Photo credit: nmhschool
http://www.flickr.com/photos/nmhphotos/3113550605
Northfield Mount Hermon School & FACEBOOK

55. Jesse Bardo

56. Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+

57. Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+

58. Students: 13-17

59. Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+

60. Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+

61. Parents: 45+

62. Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+

63. Connections: NMH & Facebook
13-17 18-24 25-34 35-44 45+

64. Alumni: 18-44

65. the result?

66. 2214 fans
(2198 on 4/29/09)

67. Conversation emerged

68. Groups

69. Mash-ups

70. Worcester Academy @ the Inauguration
www.wainauguration.org
Photo Credit: Worcester Academy

71. twitter.com/dcinc66 twitter.com/pesmith
David Bill & Pete Smith

72. Photo Credit: Worcester Academy
www.flickr.com/photos/worcesteracademy/3199600717
SOCIAL MEDIA STUDENT REPORTERS
USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION

75. YOUTUBE

76. W O R C E S T E R A C A D E M Y @ T H E I N A U G U R AT I O N
http://www.flickr.com/photos/worcesteracademy/collections/72157612502822154/

77. the result?

78. USA Today
January 13, 2009

79. NBC WHGH,
Ch7 Boston
January 13, 2009

80. National Post
Canada
January 14, 2009

81. PBS News
Hour Extra
January 14, 2009

82. CBS - WBZTV
Channel 4
Boston
January 16, 2009

83. WA @ The Inauguration Meets the Press

84. 18

86. The Social Media Take Away
A shift in constituent outreach & engagement
that calls for a new level of honesty &
transparency.
Name of the game is showing not telling-
necessary to participate.
Social media is ubiquitous and accessible.
Low barrier to entry encourages participation.
+++

87. Stay Connected!
Peter Baron
AdmissionsQuest
Email
pbaron@admissionsquest.com
Phone
(617) 623-4212
Twitter
twitter.com/peterdbaron
twitter.com/admissionsquest
twitter.com/edsocialmedia
Vimeo
vimeo.com/boardingschools
Youtube
youtube.com/user/BoardingSchools
Flickr
flickr.com/photos/30990415@N02/
Site
admissionsquest.com
Blog
admissionsquest.com/peterbaron
edSocialMedia
edsocialmedia.com